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Both platforms also have some other features that don’t go into the above categories.
Activecampaign also offers SMS marketing which of course, has significantly higher open rates.
GetResponse does not offer this feature. So, that’s an aspect in which ActiveCampaign wins.
However, GetResponse also offers tons of free courses if you are a member of GetResponse.
For example, their 90-day list building program. This can be extremely helpful if you are completely new, as you will learn how to build and grow your email list. So, that might be a reason why some people may want to go with GetResponse.
The next feature that we are going to be comparing between the two platforms is landing pages & funnels.
This feature is only offered by GetResponse, so it’s a clear win for GetResponse. However, we will still be having a look at this feature, just to see what GetResponse has to offer.
GetResponse offers an “Autofunnel” feature which allows you to build funnels very easily.
If you choose to use this feature, GetResponse will help you build your funnel, by organizing all the needed steps for your funnel. This will then allow you to build your funnel a lot easier.
Below is an example of a lead funnel being created through the autofunnel feature.
Additionally, you can also use the landing page feature to create funnels, you just have to redirect to your different pages in the funnel settings.
Lastly, GetResponse autofunnel feature also comes with some ready to use lead magnets which you can also use if they are related to your target audience.
These are mostly in the internet marketing niche.
If you don’t want to use GetResponse auto funnel feature, in case you want to use a different funnel structure or you just want to create a basic landing page, then you can use the landing page feature.
The landing page feature allows you to build landing pages, thank you pages and sale pages using the drag and drop editor.
Additionally, GetResponse comes with over 180 different templates that you can use to create your pages.
Lastly, we also have the webinar feature.
GetResponse allows you to host interactive webinars with features such as polls and surveys.
Detailed reports on the attendance of the webinars are also available.
As we can see in terms of funnels, landing pages and webinars it’s a big win for GetResponse.
If you are already collecting emails somewhere else, for example on your blog or with another tool, then you should use ActiveCampaign.
Because of the higher deliverability, the more advanced CRM and if you want to start off with the lowest plan, it also includes automation.
Another reason why you might use ActiveCampaign is the SMS marketing feature, as this is not available in GetResponse unless you integrate with 3rd party software through Zapier.
So, you will face additional charges if you try to set up an SMS marketing campaign through GetResponse. Other than that, ActiveCampaign may also beat the pricing of GetResponse depending on the features that you need.
You should use GetResponse if you also need to build landing pages, funnels, and webinars.
ActiveCampaign does not offer this option, so if you do need these features you should use GetResponse. With that being said, you can also use a 3rd party software to build these pages and use ActiveCampaign.
However, by doing that you will face additional charges and GetResponse offers all of those features.
The last reason why you may want to use GetResponse is their courses and education which you will get free access too. If you are finding it a little hard to get your business off the ground, GetResponse offers a 90 Day list building course, in which they teach how to build email lists.