ActiveCampaign vs GetResponse: I like both… but which one is best?

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You wanted to compare ActiveCampaign vs GetResponse, as you are unsure which one suits your business better… That’s exactly what we’re going to do today. 

Unlike many others, I won’t try to stir you away from one or the other, I will just aim to help find the best option for your business.

While they are both great options, there are some significant differences between them which may make one more suited for your business.

ActiveCampaign vs GetResponse: Overview

Founded In 20031998
ServicesEmail marketing, CRM, SMS MarketingEmail marketing, CRM, landing pages, funnels
PricingStarting at $15 per month 

Full: See website 

Starting at $15 per month

Full: See website 

Trial?Yes Free 14 Day Trial Yes Free 30 Day Trial
Money-Back GuaranteeNoneNone 
Overall Rating 9/109/10

About ActiveCampaign

ActiveCampaign was founded by Jason Vandeboom in 2003. 

Since then, it has become one of the most popular solutions for marketing automation and CRM. 

ActiveCamapign has over 300,000 customers. It’s known to be one of the most powerful email marketing automation & CRM solutions on the market.

About GetResponse

GetResponse was founded by Simon Grabowski in 1998. 

It has also become one of the most popular marketing automation software on the market. Nowadays, GetResponse is much more than just an autoresponder. 
It is also a sales funnel builder, CRM, and a landing page builder. Today, GetResponse has over 350,00 customers making it one of the most popular autoresponders on the market.


The first thing that we are going to be comparing is the features. 

To make the comparison easier, I have divided the features into three sections, Email Marketing, CRM and Landing Pages & Funnels.

Each section then compares the two platforms in a specific category, to help you find the best software for you.

But, let’s take a look at the core features of both ActiveCampaign and GetResponse before we start. 

ActiveCampaign Core Features

Here are ActiveCampaign’s core features:

  • Email marketing software
  • Form builder (forms)
  • Dynamic content 
  • Lead tagging
  • A/B testing 
  • Marketing platform automation 
  • Site tracking
  • Event tracking 
  • Automation goals 
  • Automation maps
  • Attribution 
  • Split actions
  • Sales & CRM 
  • Gmail extension for Chrome 
  • Lead Scoring 
  • Apps 
  • SMS
  • Site messages 
  • Facebook custom audience 
  • Conversations 
  • Machine learning 
  • Win probability
  • Predictive sending 
  • API & Integrations

GetResponse Core Features

  • Email marketing software
  • Auto-funnel 
  • Dynamic Content
  • Landing pages 
  • Ecommerce (transactional emails)
  • Marketing automation
  • Webinars 
  • CRM 
  • Forms and surveys 
  • List building and management 
  • Analytics and optimization
  • Account and campaign management 
  • API and integrations 
  • Lead tagging
  • A/B testing 

Try GetResponse Free For 30 Days

Email Marketing

The first category in which we are going to compare these two platforms is email marketing. Probably one of the main reasons why you are here, right?  

GetResponse Email Marketing Features: ActiveCampaign Email Marketing Features:
 Newsletters ✔

Autoresponders ✔

Automation Workflows

Lead Tagging

Perfectly Timed Emails ✔

Automated Blog Digests✔

Split Testing

Lead Scoring✔

Easy integrations ✔

Newsletters ✔

Autoresponders ✔

Automated Emails ✔

Segment Specific Sends ✔

Perfectly Timed Emails ✔

Forms ✔

Split Testing ✔

Lead Scoring✔

Easy integrations ✔

As you can see they have extremely similar email marketing features. They offer almost identical email marketing tools, but ActiveCampaign’s automation workflows have a few more triggers. 

Also, keep in mind that both of these tools have full split-testing functionality for your email campaigns. This means you can even split-test inside of your automation sequences.

Another autoresponder that also compares decently to these two in terms of features is Aweber. If you would like to read more about that, you can read my ActiveCampaign vs Aweber post.


Both of these platforms were tested in Deliverability in February 2020. 

ActiveCampaign was found to have a 90.2% deliverability rate, whereas  GetResponse only had a 75.6% Deliverability rate. (emailtooltester)

What does this mean? 

It means that in these deliverability tests, emails by ActiveCampaign were delivered 90.2% of the time, whereas emails by GetResponse were only delivered 75.6% of the time.

ActiveCampaigns rate is the highest across the Industry.

 I must also say that this is dependant on how you build your list and your line of business. 

If you build your email list through traffic exchange platforms and your emails look a little spammy, then, of course, you will face some trouble with deliverability. 

Other than that, you should not face problems with deliverability.

However, you can test your emails first and see where they are going, so that you can make any changes if needed. 

For email marketing, it’s a minor win for Activecampaign, due to the deliverability and more automation triggers. 


The next category in which we are going to compare the two is CRM.

Both of these platforms offer CRM, however, GetResponse CRM Tools are a bit more limited. 

ActiveCampaign CRM Demo 

GetResponse CRM Demo 

As you can see, the ActiveCampaign CRM functions are a little more advanced than GetResponse. Additionally, the tasks are also more automated on ActiveCampaign. 

ActiveCampaign has a better CRM tool overall. 

ActiveCampaign 14 Day Free Trial

That being said, GetResponse has a decent CRM too, but it just doesn’t quite beat ActiveCampaign’s CRM. 


Both platforms also have some other features that don’t go into the above categories. 

Activecampaign also offers SMS marketing which of course, has significantly higher open rates.

GetResponse does not offer this feature. So, that’s an aspect in which ActiveCampaign wins. 

However, GetResponse also offers tons of free courses if you are a member of GetResponse.

For example, their 90-day list building program. This can be extremely helpful if you are completely new, as you will learn how to build and grow your email list. So, that might be a reason why some people may want to go with GetResponse.

You may also like: 

ActiveCampaign vs ClickFunnels

Landing Pages & Funnels

The next feature that we are going to be comparing between the two platforms is landing pages & funnels. 

This feature is only offered by GetResponse, so it’s a clear win for GetResponse. However, we will be having a look at this feature, just to see what GetResponse has to offer.


GetResponse offers an “Autofunnel” feature which allows you to build funnels easily.

If you choose to use this feature, GetResponse will help you build your funnel, by organizing all the needed steps for your funnel. This will allow you to build your funnel much easier. 

Below is an example of a lead funnel being created through the auto funnel feature.

You can also use the landing page feature to create funnels, you just have to redirect to your different pages in the funnel settings. 

However, what’s great about the auto-funnel feature is that it will calculate your sales for you which makes life so much easier, as you know how profitable you are. Plus, you can have an exact overview of how many leads came into your funnel and how many sales you generated which as you can imagine is pretty powerful. 

Lastly, GetResponse auto funnel feature also comes with some ready to use lead magnets which you can also use if they are related to your target audience.

These are mostly in the internet marketing niche. 

Landing Pages

If you don’t want to use GetResponse auto funnel feature, then you can use the landing page feature instead.

The landing page feature allows you to build landing pages, thank you pages, and sales pages using the drag and drop editor.

Additionally, GetResponse comes with over 180 different templates that you can use to create your pages.  

Try GetResponse Free For 30 Days


Lastly, we also have the webinar feature.

GetResponse allows you to host interactive webinars with features such as polls and surveys.

Detailed reports on the attendance of the webinars are also available.

These features are only available in GetResponse. 

GetResponse 30 Day Free Trial

ActiveCampaign vs GetResponse: Pricing

Let’s take a look at the pricing plans, these email marketing solutions have to offer.

ActiveCampaign Pricing:

How Much does ActiveCampaign cost? ActiveCampaign pricing table

See Full ActiveCampaign Pricing

GetResponse Pricing:

How much does GetResponse cost? Getresponse pricing table


See Full GetResponse Pricing

Try GetResponse Free For 30 Days

Key Pricing Differences   

Both of these platforms start at very similar pricing points. If paid monthly, they both start at $15.

If paid yearly ActiveCampaign starts at $9 and there is also an 18% discount available for GetResponse.

There are two main differences in the starter plan for both of these platforms.

Firstly, in the GetResponse starter plan, you can build unlimited lead funnels and landing pages, as well as sell e-products and services.

So, that’s a benefit of the GetResponse starter plan.  

The other main difference in pricing is that the GetResponse starter plan does NOT include email automation, whereas the ActiveCampaign plan does.

The Getresponse basic plan includes autoresponders, but not action-based automation sequences. 

So, if either of those differences would affect you, I recommend going with the software that has the features you need.

For more, information on the pricing, please visit the official pricing tables linked below. 

See ActiveCampaign Pricing

See GetResponse Pricing

Customer Support

Now that we have compared both of these platforms on pricing and features, let’s have a look at their customer support team.

ActiveCampaign SupportGetResponse Support
24/7 Live Chat✔

Free On-boarding ✔

Help Center ✔

Ticketing Support ✔

Email Support ✔

Live Chat✔

Free On-boarding ✔

Help Center ✔

Ticketing Support ✔

Email Support ✔

As you can see, both of these platforms offer great customer support. 

The main difference is that GetResponse live chat is available 24/7, whereas the ActiveCampaign live chat is only available in the following hours: 

  • Sunday from 4 pm – 11 pm, Central Standard Time
  • Monday – Thursday from 8 am – 11 pm, Central Standard Time
  • Friday from 8 am – 4 pm, Central Standard Time

Also, from my experience, GetResponse has less of a wait in their live chat. However, that could also have to do with the time when I was trying to reach the support team. 

With that being said, from my experience, the ActiveCampaign on-boarding was a little better than the GetResponse onboarding. 

For support, I would say it’s a draw, both platforms have great support. 

Ease Of Use

The next category in which we are going to compare these two platforms is the ease of use. 

Both platforms are extremely easy to use. 

Both platforms come with a wide variety of customizable email templates that are easy to edit. 

The automation builders of both of these platforms are pretty similar too. Nobody should run into any trouble building automation workflows on either of these platforms as it’s incredibly easy. 

Both dashboards are also very organized and easy to use. You should not need any experience to use GetResponse or ActiveCampaign. 

In the ease of use category, it’s a draw too. 

How Many Integrations Do ActiveCampaign and GetResponse Have? 

GetResponse has a long list of integrations with all sorts of software which can be broken down into the following categories:

  • Adding products
  • Adding contacts
  • eCommerce
  • Analytics

In total, GetResponse has 128 direct integrations. 

But, if you need any that are not on the list of integrations, then you can use Zapier.

Zapier also has a long list of 1,500 additional apps that can be integrated with GetResponse. 

Despite this, GetResponse’s list of integrations is still somewhat limited. 

The advertising category is empty and in the payments category, there is only a handful of payment processors. 

GetResponse integrations

ActiveCampaign on the other hand can directly integrate with over 250 apps.

There are also over 1,000 available integrations with Zapier. 

And, ActiveCampaign supports integrations with social networks such as Vimeo or YouTube too. 

ActiveCampaign vs GetResponse: Direct Showdown

ActiveCampaign wins in: 

  • Deliverability 
  • SMS Marketing (Not available in GetResponse)
  • CRM (More Advanced Than GetResponse) 
  • Pricing On The Lowest Plan (Includes Automation)

ActiveCampaign 14 Day Free Trial

GetResponse wins in: 

  • Landing Pages (Not Available In ActiveCampaign)
  • Funnels (Not Available In ActiveCampaign)
  • Webinars (Not Available In ActiveCampaign)
  • Courses & Education (Not Available In ActiveCampaign)

GetResponse 30 Day Free Trial

ActiveCampaign vs GetResponse: Main Differences

The main differences between GetResponse and ActiveCampaign are:

  • GetResponse has a landing page feature, ActiveCampaign does not
  • GetResponse has an auto-funnel feature, ActiveCampaign does not
  • GetResponse has a webinar feature, ActiveCampaign does not
  • ActiveCampaign has a better deliverability rate 
  • ActiveCampaign has a built-in SMS autoresponder
  • ActiveCampaign has a better CRM feature

Both of these options are fantastic email marketing solutions for businesses of all sizes.

GetResponse is a complete marketing system that also lets you build funnels and landing pages to bring in new leads into your list. 

ActiveCampaign, on the other hand, is a complete email marketing and CRM solution that lets you communicate with your customers through multiple channels. 

Use ActiveCampaign If:

If you are already collecting emails somewhere else, for example on your blog or with another tool, then you should use ActiveCampaign. 


Because of the higher deliverability, the more advanced CRM and if you want to start with the lowest plan, it also includes automation. 

Another reason why you might use ActiveCampaign is the SMS marketing feature, as this is not available in GetResponse unless you integrate with 3rd party software through Zapier. 

You will face additional charges if you try to set up an SMS marketing campaign through GetResponse.

ActiveCampaign may also beat the pricing of GetResponse depending on the features that you need.

ActiveCampaign 14 Day Free Trial

Use GetResponse If:

You should use GetResponse if you also need to build landing pages, funnels, and webinars. 

ActiveCampaign does not offer this option, so if you do need these features you should use GetResponse. With that being said, you can also use a 3rd party software to build these pages and use ActiveCampaign. 

However, by doing that you will face additional charges and GetResponse offers all of those features. 

The last reason why you may want to use GetResponse is their courses and education which you will get free access too.

If you are finding it a little hard to get your business off the ground, GetResponse offers a 90 Day list building course, in which they teach how to build email lists. 

Try GetResponse Free For 30 Days


As you probably saw throughout this GetResponse vs ActiveCampaign comparison, you can’t pick a clear winner. 

Both are fantastic solutions if you are looking for high-quality email marketing automation. 

Personally, I like to use both of these pieces of software as I like them a lot. 

If you can’t decide between the two, I would assume that you don’t need funnels, landing pages & webinars in which case I would recommend ActiveCampaign.

However, you should also remember that both of these platforms offer free trials, so you can test both of them out first. 

GetResponse offers a 30 Day Free Trial, whereas ActiveCampaign offers a 14 Day Free Trial.

Neither trial requires a credit card. 

I hope that this comparison has been helpful for your decision and if you did enjoy this post, I would appreciate it if you share it!

ActiveCampaign vs GetResponse: Frequently Asked Questions

Here are some frequently asked questions about GetResponse and ActiveCampaign. 

Is GetResponse Free? 

No, GetResponse is a paid email marketing service provider starting at just $15 per month. However, they offer a 30-day free trial. 

How Much Does ActiveCampaign Cost? 

ActiveCampaign has pricing plans starting as low as $15 per month. You can learn more on their website.

How Much Does GetResponse Cost? 

GetResponse has a variety of pricing plans. The lowest pricing plan starts at $15 per month. 

Does GetResponse have a CRM? 

Yes, GetResponse does have a CRM function. You do not need a separate CRM tool if you use GetResponse. 

How many templates does ActiveCampaign have? 

ActiveCampaign has over 110 beautiful email templates that are easy to edit. 

What is ActiveCampaign good for?

ActiveCampaign is great for email and SMS marketing automation. It also has a great CRM tool. 

Is ActiveCampaign a CRM? 

Yes and no. Its main purpose is email marketing, but it can also be considered a CRM due to the advanced features it possesses. 

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