Affiliate Content Marketing Strategy 2020 [Explained]

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Affiliate content marketing is something that is very important for affiliates. So, today I wanted to bring you a guide on content affiliate marketing that will hopefully help you form or improve your content marketing strategy. 

Although this plan is mainly for affiliates, it can also be applied to other businesses, so even if you are in another business I am sure, that you can get some sort of value from this post. 

What Is Content Marketing?

Before we jump straight into the strategy, I just want to answer some basic questions about content marketing. 

So, content marketing is marketing through your content, which means that you will be creating or publishing a certain type of content to bring in new customers. 

I like to describe it as “creating your own advertising space”. The reason I say this is because the platform that you do this on, will be “yours” in the sense that you can advertise on them as much as you like when you like. 


Is Content Marketing Effective For Affiliates? 

Before I answer this question, let me explain it like this…

Imagine, you have a piece of content such as “Product X review” and it gets 10,000 views per month. 

Most of these viewers are already presold. That means you will earn a good amount of commissions. 

So, yes content marketing is effective and you can just keep producing more content, which will earn you more commissions. Also, content marketing through YouTube and blogging bring in more and more customers, so those platforms have a lot of value. 

Another example is let’s say you have a YouTube video that ranks for “how to start a blog”, in the description you have an affiliate link to the hosting company that you are using and get 100% commission from the first year of hosting fees. As you can see, blogging and YouTube have a lot of value for us as affiliates.

The Affiliate Content Marketing Strategy

As I said earlier, we need to “create our own advertising space.”

So, before we start we need to think about what kind of products we want to sell. Maybe, it’s weight loss products, maybe it’s software for email marketing, it doesn’t really matter. 

However, we must have a clear idea of what we want to sell.  Once we have this clear idea, we can then think about what kind of content would attract people interested in our products.

If you don’t have any ideas, you could look at websites that you would advertise on. See what kind of content they are posting, and get ideas (but don’t copy). 

Then, once we know what kind of content attracts this specific audience, we need to start building it. By building it, I mean building it consistently, whatever platform you use, it’s important that you stay consistent, otherwise, you will stop growing. 

How often, you create content is up to you, but I would aim for a minimum of three times per week. Also, the more you post, the higher your chance of success. If you can, daily would be great. 

Also keep in mind, that this is just my personal strategy and that others may do it differently. You can always take some ideas from here and build your own strategy. For example, some people may only create content that has a lot of commercial value. 

How To Create The Content To Grow

The first content that you want to produce is content that will help you grow. 

Content that will help you grow, is usually content with a lot of value to your audience. If you’re in a business-related niche, value is usually something that will help your audience with a specific part of their business. 

However, if you are in a different niche, “value” might be something else. For example, in the dog niche, an audience may find videos of cute puppies valuable.

The reason, I say this is because it should be clear to you, what your target audience sees as valuable. Then you can create this kind of content, optimize it for it being found and then you will find it easier to grow. 

If your content is valuable, then you have a bigger chance of your viewers subscribing.  This will then help you retain your viewers which will help you gain more on your future pieces of content.

Optimizing Valuable Content To Be Found

Now, that we have hopefully got a good idea of what our audience finds valuable, we need to optimize it to be found. 

In this article, I am not going to give you any SEO or YouTube SEO lessons or tips, because that’s not what this article is about. However, I would like to talk about what kind of keywords you are targeting. 

The reason for this is, if you are targeting really competitive keywords on YouTube or Google, you will have absolutely no chance of your site ranking.

Even, if you have the most valuable content on earth, you will have a hard time ranking. 

So, instead, go for some low competition keywords where you actually have a chance. A lot of these will have zero commercial value, but it doesn’t matter. If you help somebody who finds you, they will likely subscribe. Then they will see your content later on when you are posting content with commercial value. 

Also, by building up a subscriber base, they can often help you get some early engagement on your future posts that have commercial value. This will help those pieces of content bring in more viewers, who have a high chance of becoming buyers.

It’s a long term game, but it’s also an extremely profitable game if you play it right. 

How To Create Content With Commercial Value

Now, that we know what kind of content will help us grow, let’s have a look at how we can create content with commercial value. 

By commercial value, I mean content that can help us promote our affiliate links. 

Also, just because this content has commercial value to you, it shouldn’t take away from the value to your audience. 

So below, are different ways that you could build in your affiliate links to earn commissions.

1.Review Posts

The first way is to review products. So, you can review products that you use, say what you like about them, etc. in these posts you can build in your affiliate links. 

Don’t make fake claims, just be honest about what you like, what you don’t like and give it a rating. By being fake about it, you will probably just lose some of your audience and nobody will believe you anyway. 

2. A vs B Posts

The next way is by comparing two similar products. In these posts, you can say which one is better for what purpose. Or in which features one beats the other.

You don’t necessarily have to bash one product and make it look bad, you should just be honest about both of them and you can leave an affiliate link to both products.

3. “How To” Posts

“How To” Posts are also a great way to involve your affiliate link into your content. 

Again, I am going to use the same example as earlier, a piece of content that shows “how to start a blog”, has a lot of commercial value. 

A big chunk of these viewers will pick up a hosting deal through the recommended company. So, you can build your affiliate link into “how to” posts and add a lot of commercial value. 

This is almost like reviews, as the person who is searching for this piece of content is already presold. They are looking for the terms “how to” so they already want to take the action.

4. Ranking Posts

Another way that you can build them in is ranking posts. 

For example, you could have a post on “Top 10 Work Computers” with an affiliate link to each one. 

Of course, this works for anything and that was just an example. But you are just informing your reader about the products and getting paid if they take action. Again, don’t try and be forceful and make your reader take action. As long, as you give good information about the products, all the readers that the product will help will take action.

Finding A Good Mixture

Before we look at finding a good mixture, I would just like to make something clear. 

When you are starting out, only focus on growing. Don’t create anything for the commercial value until you know that it will get some views. There is simply no point. 

At first, you should always focus on growing your audience first, this is what will make you the most successful. 

With that being said, add affiliate links wherever you can. Sometimes, content that is there to help you grow actually has some commercial value. So, don’t be afraid to add affiliate links to that content. 

Once you start gaining some buzz around your content and you want to add some commercial content, don’t just add commercial content. 

Also, the commercial content should still have some value to your audience. For example, I wouldn’t recommend only posting reviews all the time. 

However, there are a lot of people who have great success doing that, so it does work. What I am saying is always aim to find a good balance between commercial value and value to your audience. 

See what kind of content does well and then create similar content. 

Promoting Your Content To Grow Faster

Now that we know everything about how to create our content, we need to have a look at promoting our content.

Promoting our content can help us gain some early engagement and if we are blogging it can also help Google find our content faster. 

So, below are some ways that you can promote your content to get some early buzz around it. 

1. Pinterest

The first way to promote your content is through Pinterest. Each pin has a clickable URL, so you can create a pin that explains what your piece of content is and link to it. 

2. Quora

Next, you can also use Quora to drive traffic to your piece of content. You can use your piece of content as a “full guide” on the topic that you are answering or a source. 

However, you should always aim to help the user who asked the question, otherwise, Quora moderation will just ban you. I also have a guide on using Quora for affiliate marketing. 

3. Your Social Media Profiles

Another way that you can easily promote your content is by simply sharing each post to your social media profiles. 

This can always help get a few early viewers, so don’t be afraid to do so!

4. Guest Posting & Working With Others

By guest posting, you can also leave a link to your site or YouTube channel, so it’s another great way of promoting your content when you are in the early stages. 

If you are creating YouTube content, you can also do interviews or create videos with other content creators. Exchanging links is also something that you could do as a blogger with other bloggers.

5. Blog Comments

Another good way to promote your content is through blog comments. The thing about blog comments is that you also need to do it the right way, otherwise nobody will accept them. I also have a guide on using blog comments, so feel free to check that out.

Monetization Tips

Lastly, I also wanted to share some monetization tips with you. These should help you a little when trying to monetize your content. Below are some affiliate marketing monetization tips, but there are also other ways to monetize a blog. 

1.Use Banners (Not Adsense)

The first monetization tip is to use banner ads. However, these banner ads should be to your affiliate products where you get a chunky piece of the cake! 

If you use Adsense, you will get paid very little for clicks and impressions and absolutely nothing for sales that you generate! Additionally, Google will take 32%-49% of the ad revenue that you generate!

2. Add Affiliate Links Where Possible

As I said earlier, don’t be afraid to add affiliate links! If they are a piece of the content, then they are a piece of the content. You are just being paid to give honest information about the product!

3.Promote A Variety Of Products

The next tip is to promote a variety of products. Don’t just promote the same product over and over again. For example, if you were in the Internet marketing niche, you could promote two email autoresponders, two funnel builders and a hosting platform, alongside different courses.

There are so many products that you can promote and each reader will convert on different things. 

4.Link To Your Posts With Commercial Value

When you have pieces of content that do extremely well but have no commercial value, you can just link to your content that has commercial value. 

On YouTube that is a little bit more tricky, but you can still do it with the overlay buttons. 

Final Words

I hope that this post has helped you build or improve your content marketing strategy. 

If you have any questions, feel free to leave a comment below and I will answer it as soon as possible. 

Just remember to be consistent and patient when building out your blog or YouTube channel, it takes time, but it’s definitely worth it!

If you did enjoy this post, I would really appreciate it if you share it!

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