Affiliate Email Marketing: Comprehensive Guide

Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes this blog is monetized through affiliate products. They are true recommendations and if you purchase them, I probably earn a commission (at no additional cost to you).

Did you know that on average every email subscriber is worth $1 per month? Yes, so if you build an email list of 3,000 subscribers you should make $3,000, unless you don’t have the right guidance. This article explains everything you need to know to get started and create high-converting email sequences.

What is Affiliate Email Marketing?

Affiliate Email Marketing

Affiliate Email Marketing is the process of using email marketing to promote affiliate products.

So for example, you can send out a newsletter where you include an affiliate link — if the recipients click on that you earn a commission.

But as we see later you can also build automation sequences.

Why Affiliate Email Marketing?

Email Marketing is known to be the most profitable marketing channels. It boasts an average ROI of 36:1.

For affiliate marketers, email marketing is a goldmine. It allows you to:

  • -Build relationships with your audience
  • -Drive traffic to your offers
  • -Make more sales
  • -Sell more than once: You can send several emails to the same person.

All of this without spending a lot of money on advertising because you can build your email list with organic channels like Medium o

Affiliate Email Marketing For Beginners: Step-By-Step

Here are the steps to get started with affiliate email marketing:

  1. -Choose an email marketing platform
  2. -Collect subscribers
  3. -Create a series of automated email workflows that will nurture your leads

Choose an email marketing platform and landing page builder

The first step you need to take is choosing a platform whee you will send and collect emails. There

For affiliate are a lot of different options available, but we recommend GetResponse as it has all the tools an affiliate needs.

With GetResponse you can:

  • -Create beautiful landing pages
  • -Design high converting email templates
  • -Collect leads with forms and surveys
  • -Create high-converting email marketing workflows

GetResponse landing pages

I’ve always used GetResponse up until recently, when I switched to Kartra. However, I only use Kartra for my own agency and courses, in terms of affiliate marketing you can do everything the same with GetResponse.

The pricing starts at just $15 per month and it has a free plan on which you get access to premium features for 30 days.

You can sign up for a trial below (NO credit card required)

Collect Subscribers

The best way to collect subscribers is by offering something valuable in exchange for their email address, like a guide, checklist, or video course.

You can also add a form to your website and ask people to subscribe that way. But be careful not to inundate them with too many offers or forms, as this will only turn them away.

Once you have a lead magnet, the next step is to create a landing page where people can sign up for your offer.

You can again use GetResponse to create beautiful landing pages with their drag and drop builder.

If you need some inspiration, here are 50 high-converting landing page examples.

Once you have your lead magnet and landing page set up, the next step is to drive traffic to it.

You can do this with Organic Twitter, Facebook ads, or SEM.

But before you start spending money on advertising, make sure you have a solid plan in place and understand affiliate marketing copywriting.

I also have 3 free courses on how to drive FREE traffic to your landing pages, which you can get access to here.

Create Automated Workflows That Sell For You

The best thing about email marketing is how automated it can be.

You can set up email workflows that do all the selling for you while you sleep.

GetResponse makes it easy to create these workflows with their simple drag and drop automation builder.

The way it works is that you build sequences that look like this:

Affiliate Email Marketing

Every step/action of the sequence triggers automatically based on the behavior of your users.

Some example triggers include:

  • -Opens an email
  • -Clicks a link in an email
  • -Subscribes to a list
  • -Unsubscribes from a list


You can also add conditions so that different steps are triggered based on the behavior of your user.

For example, you could have a sequence that looks like this:

This sequence will only be triggered if the user clicks a link in your email.

You can also add tags to your users so that you can track their behavior and segment them accordingly.

Plus this allows you to follow up with your leads on auto-pilot, which means you have more than one opportunity to sell to them.

Did you know? On average a customer must see your offer 7x before they decide to buy.

The highest converting email sequences:

  • Build Trust
  • Use Social Proof To Show How Effective Your Product Is
  • Use Urgency To Push For The Sale

The best way to sell an affiliate product is by building trust with your subscribers.

One of the best ways to do this is by using social proof, which is when you show how effective your product is by showing off others success.

You can do this by adding testimonials from people who have used your affiliate product or even better, add case studies

Tips For Wiritng High-Converting Emails

Here are some tips for writing high-converting affiliate emails:

-Start with a catchy subject line

Nobody will buy from your high converting email, if the subject line sucks.

You want to write something that will make them curious and want to open your email.

-Write in a conversational style

Nobody wants to read a boring sales letter, so make sure you write in a conversational style.

The best way to do this is by writing like you would talk to a friend.

… Use everyday language and avoid technical jargon.

-Include a personal story or anecdote

Storytelling is one of the most effective ways to write high-converting emails.

People love stories and they will be more likely to buy from you if you can tell a good story.

It adds emotions which is the real reason people buy. So talk about your past pain so that your audience relates to you.

Did you know? Liking is one of the reasons we buy, and we tend to like people who are similar to us.

-Include a CTA button (call to action) that stands out

Your CTA doesn’t necessarily have to be a button. But it should be clear so that the user knows to click on it.

-Test different Variables

The best way to find out what works is by split-testing different variables.

This includes the subject line, the email body, the CTA button, and even the time of day you send your emails.

… so that you can maximize your conversion rate.

Boost Your Offers With a Bonus

One of the most effective ways to boost your sales is by offering a bonus for using your affiliate link.

What is a bonus?

A bonus is an extra incentive that you offer to your customers for using your affiliate link.

It can be anything from a free eBook to a course, or even a physical product.

The key is to make sure that your bonus is something that your audience actually wants.

Otherwise, it’s just a waste of time.

You can also offer a bonuses for taking action now, or for buying multiple products.

So for example: If you join XYZ program now, I will give you my program for free.

The sky is the limit, so get creative with it.

Cloak Your Links

When affiliate email┬ámarketing, it’s really important to cloak your affiliate links. Otherwise, many of the most popular ISPS block it, and send you straight to the spam folder… Or promotions at least.

By cloaking the links we hide the affiliate links, and it gives us extra tracking capabilities.

Some of the most popular link trackers for affiliate marketing include:


ClickMagick is one of the most popular link tracking tools for affiliate marketers.

It’s easy to use, and it has a wide variety of features that will help you track your links.

Plus, it’s made by affiliate marketers which is pretty cool too.


ThriveTracker is another popular link tracker for affiliate marketers.

It offers a wide range of features, including split testing, conversion tracking, and more.


Voluum is another great link tracker for affiliate marketers.

It’s a little more on the pricier side but has pretty much everything you would ever need to track and optimize your campaigns.


Finally, we have PrettyLinks which is a plugin, for those of you on WordPress. It’s very easily accessible since it’s in your WordPress dashboard.

And you can also easily use your main domain, which is nice too.

Wrap Up

Affiliate email marketing is a great way to make money online.

It allows you to build trust with your audience, and sell on auto-pilot.

Plus, it’s a great way to boost your sales with bonuses.

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