Affiliate Lead Magnet

The Beginners Guide To Building An Affiliate Lead Magnet (That Makes Sales)

Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes this blog is monetized through affiliate products. They are true recommendations and if you purchase them, I probably earn a commission (at no additional cost to you).

Affiliate Lead Magnet: Introduction

Affiliate Lead Magnet


You probably have already thought about creating an affiliate lead magnet. Or, you have already created one.

It’s pretty common. Lead magnets are great to attract leads, as you can kind of tell by the name.

But, you can also use them to sell your affiliate products for you. In this guide, you will learn exactly how to create a lead magnet that helps you sell your affiliate products, instead of just collecting email addresses. 

As I always say… The more chances you have of making sales, the more sales you will make. 

What Is An Affiliate Lead Magnet?

A lead magnet is just something that you can give away for free to collect email addresses (or other data.

An affiliate lead magnet is a lead magnet used by an affiliate. Usually, just to collect email addresses. However, if you’re clever about it, you can already use the lead magnet to generate sales. 

Why Are Affiliate Lead Magnets Effective?

Affiliate Lead Magnet

Lead magnets are effective because they are free. Who doesn’t love “free”? 

When you offer things for free, it’s so easy to get valuable email addresses. Additionally, if you use the lead magnet to sell, it will be pretty easy to get people into your lead magnet as it’s free.

As an affiliate, in most niches, each email is worth $1 per month (Digital product niches). So, you’re collecting valuable email addresses and getting more chances to sell inside the lead magnet too. 

Of course, that’s effective. We will also be taking a look at how to increase conversions inside the lead magnet. 

How To Build An Affiliate Lead Magnet

Building an affiliate lead magnet isn’t that hard. If you’re dedicated, you could do it in a couple of hours. The problem is, most people aren’t. But, hey, let’s keep going. 

Choosing a Topic

First of all, you need to choose a topic. This topic should be RELEVANT to your affiliate products. What I mean by that, is something that will:

a) help the user with your affiliate product.

b) should teach something which needs the affiliate product.

For example, if you’re trying to sell web hosting and your lead magnet is a YouTube channel course, this is probably not going to be relevant enough. However, if you have a how to start a blog Ebook, this could make it a lot easier.

To start a blog, you need hosting. 

Course Or EBook?

Next, you need to choose between a course or an ebook. Courses usually convert a lot better, but understand if you don’t like creating courses. I hate creating them too. Just know, you probably need more traffic, for the same results. 

If you don’t like writing and don’t want to create a course, you could also consider this method to create a book without writing.

How We Sell Inside

So, how do we sell inside? Well, it’s pretty simple, we just involve our affiliate links. Lead magnets are the perfect long-form sales letters. Instead of just trying to sell, we just involve our affiliate links and link out to them within the guide. 

Format To Make It SELL (Increase Conversions)

We don’t just add links that say: “Hey I recommend this product” for no reason.

I talk about these formats a lot, but you want to make a “How-To” or “How I” guide. Something that teaches a very specific thing. 

Take a look at my Twitter bio.

Affiliate lead magnet

Link 1 = How to start a blog

Link 2 = How to build an email list (this one is a blog post, but same process)

Whenever somebody wants to do one of those things, they will grab the free guide (or blog post). Then, they will read it and when they take action, I make $60-$100. 

Blogging? Something that almost everyone should do. It can benefit any business and any individual with life-changing results.

Email marketing? Every business needs it. That’s just a fact. Why? Due to the ROI stats (44:1 in 2020)

So, both of these guides apply to a pretty broad audience but are things they need. Easy conversions if you ask me. The blog post took me around 6 hours (it’s 4,000 words) and the e-book around the same time.

12 Hours and I get paid an infinite amount, just for leaving those links there. 

Affiliate Disclosures

As you are going to be selling affiliate products, you need disclosures. Just say something along the lines of:

“Any links within this guide are probably affiliate links. This means, if you click on them and purchase, we (or I) may earn a commission. This helps compensate for the time we spent on this guide and allows us to give it away for free. Thanks for the support!”

Something along those lines, it’s really up to you. The important thing is that you do it. 


Create the graphics or cover and make it relevant to the thing that you are selling. 

Here is an example of my “how to start a profitable blog” ebook. It’s nice and simple. You don’t need a Picasso cover, but it shouldn’t look like a dustbin either. 

If you don’t know how to create graphics yourself, just go to Fiverr. They cost like $5. 

Promoting It 

I’m not going to give you a complete guide on how to promote it, I have so many other blog posts to do with traffic.

But here are some ideas:

Data To Look Out For

Once you get a good set of data, I’d say 50+ sales, you can also start seeing some data.

  • The average % that convert
  • 1 in X convert

This will give you the average lead value. For example, let’s say you are selling hosting that pays you $60. You got roughly 1,000 email addresses and 50 of them converted. Meaning, you made $3,000 in sales.

1,000 leads and $3,000 in sales means your average lead value is around $3. Usually, it’s even higher as you can sell them other products too (i.e 1 lead = $1 per month), but it’s always better to go from the data you have. 

Running Ads To Your Affiliate Lead Magnet

Once you know your lead value, you can start experimenting with paid ads. For this example, it was $10

So, if we aim to get leads for $3-4 with Facebook or Pinterest ads, we should have an ROI of at least 2X. Whether or not it’s scalable depends on your campaign, but you have to test it.

Nobody knows, apart from you after testing. 

Note: If you’re on a budget running ads, don’t include the $1 per month average value (especially with no data on this). It could take months to hit that value. Go by the sales you got from the first 10 days of each lead. TEST TEST TEST. 

Affiliate Lead Magnet: Conclusion

Affiliate lead magnets are great. Not only can you get great leads to sell to in the future for an extremely cheap price, but they can also sell for you.

If you use them correctly in the right niche, you can also use them to build up future sales. For example, blogging niche = keyword research tools, email opt-in tools, Pinterest courses, etc.

If you enjoyed this guide, make sure to leave a comment and/or share the post!

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