Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you).
Welcome to this ultimate guide on affiliate marketing for bloggers.
In this guide, we will be talking about how bloggers can monetize their blogs effectively through affiliate marketing. We will be taking a look at different affiliate programs, strategies, and tools that you can use to generate the most amount of sales through your blog.
In case you feel monetizing isn’t your problem, but growing your blog is, I recommend reading my affiliate content marketing strategy, or even the guide on starting a profitable affiliate marketing blog.
So, why is affiliate marketing important for bloggers? It’s monetization. If bloggers are only using advertising networks, usually they will earn around $9-$20 per thousand views. However, this varies from niche to niche and in some cases, it can be a lot higher. If a blog utilizes affiliate marketing properly, that number could rise up to $100, or even $1000. If that same blog gets 10,000 views per month, that difference is huge.
Without affiliate marketing, bloggers would need a lot more page views to make a full-time income. Unless of course, they sell their own services/products or do something similar.
As you can see, affiliate marketing plays a key role in monetizing a blog.
Affiliate Programs For Bloggers
Before we go into the whole strategy behind affiliate marketing for bloggers, let’s have a look at some different affiliate programs that bloggers could join.
I’m not going to go into much detail in this post, however, I did go into detail about affiliate programs here. Most people reading this will probably already have products to promote anyway. If you haven’t, feel free to check the post above.
Affiliate Marketing For Bloggers: The Strategy
So, let’s finally have a look at the strategy that bloggers should use to monetize effectively through affiliate marketing.
We are going to have a look at:
What kind of content to create & how much?
How to keep offering value while promoting
Some useful tools
Driving additional traffic
Content To Create
The content that you create which makes the most sales, I like to call the “high-converting content”. Simple.
This kind of content would be the content where the visitor is often already presold.
Often, this is the case in content such as:
how-to (with product) guides
Product A vs Product B
Why They Are High Converting
When visitors search for these, they are usually ready to buy. Having a piece of content like this on a trusted product with a lot of search volume will arguably be better than most advertising campaigns you will ever do.
No matter how good you are at ads, throwing your ads out on Facebook at people just hanging out, will never beat somebody actively searching for a review of a product that they already want to buy.
Those are two complete different mindsets. If somebody searches for: “How to start a blog”, they are ready, they already want to start a blog. Then they see that it costs a hosting fee of $60 per year, but a big chunk of people buy as they want to start a blog. In fact, that’s’ what they searched for.
Why You Need High Converting Content
If you want to make a lot of money with affiliate marketing as blogger, you will need some of this kind of content. Even, if you can’t get it ranked, you can link to these posts from your other posts, if they are related.
Let’s take the example from above, you have a guide on how to start a blog. Now, you create a post on ways to make money online or side hustles, in that post, you rank it quite highly and outline the advantages of starting a blog.
Often, this kind of content can also “abuse” pain points. Let’s say we have a blog about mindset and we find an opportunity in the “why am I too lazy to make my dreams come true” keyword. We can create a blog post about this and display the pain of not having what you want, as well as the joy of having it. If you are really “abusing” pain points, please make sure that the product you are promoting does actually help.
Alongside this, we can offer tips on how to make dreams come true to build up trust and credibility. In the end, we can give them a recommendation on a mindset course or coach or whatever it is that you are selling. Chances are if this is done well, we can get quite a few sales from it.
As you see, even if that piece of content doesn’t rank, it can make you quite a lot of sales through your other posts.
Finding a good mix…
This is why I always say that you need this kind of content, as well as content that will help you grow. You should aim to create as much of both of these types of content as possible, however, we will speak about that in-depth a little bit later as well. Just make sure that you create a mixture of content that makes you sales, as well as some content that offers a lot of value.
How To Keep Offering Value
When you start to create the kind of content mentioned above, there’s still one really important thing that you need to do.
It’s offering value. Now, what do I mean by this?
I mean offering value in those posts but also posting content that is just full of value. Why?
This kind of content will help you grow and it will also help to keep your existing readers. If you just create tons of content that is purely for monetization, your existing readers will just not come back. Meaning, we will get no repeat-business from these readers. So, you need to keep them happy too.
Create posts that explode with value. Also, add a lot of value in your “high-converting content”, as it will increase the likelihood of your existing readers’ buying.
What Is Value?
By value, I am talking about:
Content that will help your readers
Content that your readers enjoy spending their time on.
Of course, this is different in each niche. In the weight loss niche it would probably be practical information and guidance on losing weight. If your blog is about comedy or the funniest videos you find or something like that, your readers will want something funny, not business tips or weight loss tips.
Value depends on the niche. Every niche audience has a different perspective on value. You need to find what your niche audience defines as value and produce it a lot. This is important for growth and keeping your existing readers.
Useful Tools & Plugins
So, we know what kind of content converts and how to produce it without annoying our existing readers. Let’s have a look at some tools that would be useful for affiliate bloggers. These tools aren’t free, but they all have their own purpose and are extremely cheap.
In the long term, you will make more commissions by using tools like these. These tools are just the ones I use personally. In total, you would be looking at a one-time fee of $67 and $20 per month. If you already have your own tools, feel free to skip this step.
Why I use These Tools
If you are interested in what I am using, then the answer is below.
Finding more keyword opportunities = more traffic
Remarketing through email = Reader/customer retention = more traffic
Additional traffic from twitter = more traffic.
This is how you grow quickly.
1. Ubersuggest – Find Keyword opportunities
The first tool that I recommend is Ubersuggest. I am recommending it because it helps you find keyword opportunities extremely easy. Keyword opportunities that help you grow, as well as keyword opportunities that make you money.
For $10 per month, it’s incredibly useful and cheap. Feel free to head over to Ubersuggest, they also have a free version, but it’s limited.
2. Thrive Leads – Remarketing through email
Remarketing is important to keep our existing readers. You need a plugin to do that. Most have annoying monthly fees of over $30 per month. Thrive leads is probably the best and it is a one-time fee of $67, saving you a lot of money in the long term.
You may have seen a pop-up on this post, that was with thrive leads. Check out Thrive leads if you need an email collecting plugin.
3. Zlappo – Drive Additional Traffic From Twitter
More traffic means more sales in the long term.
I came across this software the other day. It is literally the best and most efficient scheduling app out there. It takes about 2 minutes to schedule a day’s worth of tweets. This is useful for two reasons.
You will get more traffic = more sales
You will create social shares & signals that help SEO – Anything that helps SEO, ultimately brings in more traffic.
Okay, we really know a lot now, but how often should you create content? Well, I can’t really answer that question, apart from with as much as possible. The more content you create, the higher the likelihood of commissions.
Increased Chances = Increased Sales
From my experience, increasing the “likelihood” usually increases commissions. In fact, if you really think about it, you are so dependant on other people’s actions when it comes to sales, that there is quite a lot of variance.
I believe that increasing your chances and lowering the variance is the key to growing sales. If you post for as much as you can for an entire year, let’s say every day 2,000-word posts. That would be 365 posts and you would probably have:
Dozens or even a low hundred articles ranking
You probably have 1 or 2 viral articles that did rounds on social media.
Some big names in your niche probably recognized/linked to you
Become an absolute monster at writing
Got a lot of traffic/data to see what’s working
Do you have to write this much? Of course not. What I am doing is outlining the benefits, so that you do write as much as possible. Whether that be once a week or once a day.
This is just my honest advice and what I personally go by. What you do is up to you. If you want proof of this, you can head over to the blog section and you will see there is a new post every day. Just do as much as you can. Plenty of bloggers have had crazy success stories with posting once a week.
Driving Additional Traffic To Your Blog
I love sales, what about you?
You too? So, let’s get some more traffic! In this section, I have outlined a few additional ways of getting traffic to your site. More traffic will mean more sales, so in the long term driving more traffic will make us more money. Especially these are to our pieces of “high converting content” or even pages that link to those pieces of content.
These are actually ranked in order for once. So, number one is the most important and number five is the least important. Whether or not you use these, is again your choice. I just wanted to add these in as a lot of people should find them pretty useful.
1.Pinterest (+ Pinterest Ads?)
So, the first way to generate additional traffic is through Pinterest. Learning some basic Pinterest SEO and pinning all your blog posts with custom images, alongside following users who would be interested in it, will help you generate some extra clicks.
Pinterest is something that also has a snowball effect. Once you get a Pin that ranks well and is pinned a couple of times, the clicks that it generates will skyrocket. So, Pinterest is definitely a good thing to be using. I also thought I would mention Pinterest ads as they are extremely cheap (under 30 cents CPC) and I personally run them too. They help grow your Pinterest account and can be extremely profitable too. For example, if you send them to one of your how-to posts that have a high paying affiliate link. At under 30 cents per click, it’s quite easy to make these very profitable.
Twitter has two good benefits.
1.) Helping you grow and get more readers.
2.) Bringing back your existing readers.
Again, I recommend Zlappo for this, as it is so useful and extremely cheap ($10 per month), they also have a 14 Day Free Trial (No CC required)
Another way you can promote your content is through Quora. Answering questions, offering value and just being a good Quora member while linking to yourself for more information on the question you are answering or even as a source.
It does usually take some time to get the snowball rolling, but once you get an answer that gets thousands of views, it’s worth it.
4. Blog Comments
Next, we have blog comments which can also be very useful. The key to blog comments is to act like you are not the owner of the blog that you are promoting. I have a complete guide on using blog comments for affiliate marketing, so feel free to check that out.
I would also like to add that from the 4 methods above, this is the one that I use the least.
Lastly, for this traffic section, I also wanted to add some other ways that I personally don’t use anymore.
Depending on your niche, these may or may not be effective. For me, I don’t use these anymore.
Maximizing Commissions And Revenue
Before I finish off this post, I just wanted to talk about maximizing commissions and revenue.
retain old readers and turn them to customers repeatedly.
In order to make more sales, we need to do a couple of things.
Firstly, optimize for the user experience. We are not going to make a lot of sales with bad user experience, so make your posts as user-friendly as possible.
Readability, clear CTA’s and good content in general help a lot.
The next thing is driving additional traffic. How you do this is up to you. Another thing you need to do is good keyword research, more traffic = more sales. Lastly, you need a constant remarketing campaign in place to keep your existing readers. Email and social media can help with this. It’s just something that you should think about. Again, for collecting emails, I recommend Thrive leads.
If you made it until here, then well done. Pat yourself on the back, unless you didn’t learn anything in which case you have just wasted your time. Hopefully, this isn’t the case.
If you did enjoy this post and you found some value, make sure to leave a comment and/or share the post!