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Pinterest Affiliate Marketing Introduction
Affiliate marketing on Pinterest.
Is it good? Should you be doing it?
Yes, you should and throughout this guide, you will learn exactly how to do it. We will be covering a few different strategies that you can use, as well as setting up your account.
So, by the end of this article, you will know exactly where to start.
What Is Pinterest?
Pinterest is a unique social media platform that works as an image-based search engine for ideas.
Users upload different images a.k.a pins and other users can pin these Images to their collections a.k.a boards. When a user pins another pin to their board, their followers can see the pin too.
Each pin has a clickable URL that will send the user to a website. Before we talk about how we can use Pinterest for affiliate marketing, let’s take a look at some stats to see how big Pinterest actually is.
Pinterest has 335 million+ active users (Pinterest press release)
88 Million of these users are in the U.S. (Pinterest press release)
As there are so many users in buyer-friendly countries, this makes it a great place to market products. That’s all good, but there is something else that makes Pinterest amazing.
It’s this stat right here: 40% of all Pinterest users have a household income of over $100k per year. (Adespresso)
That makes Pinterest sound a lot more interesting, right?
Additionally, regular pinners spend an average of 34 minutes on the site per visit (Adespresso)
What Do These Statistics Mean?
Well, first of all, it shows that Pinterest users’ have a decent amount of disposable income at their hands. Again, this makes it a great place to sell your products.
Secondly, it also means that Pinterest users do spend a lot of time on the site. This means marketers have a lot of opportunities to expose them to their products. Overall, it just displays the opportunities within Pinterest.
How Does Affiliate Marketing On Pinterest Work?
Every affiliate marketing business needs traffic, right?
Of course and Pinterest can give us some of that traffic. We post pins that describe what the next page shows and then if a user wants to see whatever it is that we have described they will click on the link.
Now there are two different ways we can do this which we will speak about in a moment.
Why Pinterest Is Good For Affiliate Marketing
Pinterest is great for affiliate marketing because:
- It generates the most amount of organic clicks (Neil Patel)
- Each Pin has a clickable URL
- It is somewhat a search engine
- It’s pretty easy to grow
How To Do Affiliate Marketing On Pinterest
There are two different ways we can do affiliate marketing on Pinterest. It’s possible to do it both ways, but I heavily prefer the second way. Why?
It has increased conversions, you can acquire long term customers and it can help you build an asset. With that being said, it also takes a lot more time & effort. It also requires a blog or a YouTube channel.
Affiliate Marketing On Pinterest Without a Blog
So, how can you do affiliate marketing on Pinterest without a blog?
Well, you can create the pins that link to your affiliate product. If some of the traffic purchases, you earn a commission. Of course, there is still the whole process of optimizing your account, but we will talk about this later.
- Easy & quick to do
- Not a lot of technical skills required.
- It does not convert very well. (On average, you will need 100 clicks to make 2 sales)
- No long term advantages (at all)
- If your customer doesn’t buy, you get no advantage from them.
Overall, this approach is just not very efficient. If you want to start affiliate marketing without a blog, you should consider using Twitter for affiliate marketing.
Method 2: Presell Content
The second method which works a lot better is to create content that presells your affiliate product.
This piece of content is usually a blog post, but could also be a YouTube video. What type of content am I talking about?
Content that sells. Here are some examples:
- How to do x (then the needed product has an affiliate link)
- Best 10 X for Y
- How I did x …
You see? This kind of content engages the user and can do a much better job of selling your affiliate product. Additionally, you can also collect email addresses, meaning that it will increase the value of a visitor, as you can sell to them in the future.
- Converts Well
- Increased Visitor Lifetime Value
- You are building 2 long term assets (platform + email list)
- More trust
- You have to create the content
Overall, this approach is a lot better. You are building assets, the conversions are higher and there is more trust. The only downside is you have to create the content.
If you need assistance in starting a blog, make sure to download my free book here.
In the graphic below, you will see how this method increases our sales.
Setting Up Your Pinterest Account
Now that we know how to use Pinterest, let’s take a look at setting up your account. I’m not going to talk about creating an account and all that stuff, as I am sure you can probably figure that out yourself.
Instead, I am going to cover how to make your profile look more complete so that users actually follow you. Nobody wants to follow empty accounts, right?
Exactly! So, we need to make our profile look interesting and complete.
Step 1: Business Account
Either way, whichever method you chose, the next steps are the same.
First of all, after you have created an account. Instantly, just make it a business profile. You can do this by going to settings in the top right-hand corner when you are inside of Pinterest. It’s really easy and it takes about two seconds as all it is, is clicking one or two buttons.
This will help you as you will get detailed analytics and you will be able to run ads now or in the future.
Step 2: Profile Picture, Name, Bio & Claiming Your Website
For step 2, you will want to add a profile picture, name, bio & claim your website.
In your name, just add the name of you or your blog, then add your niche. For example, mindset or weight loss and just make it look nice. You can also add your website, but I believe you may have to claim it first by adding a piece of code on your website. In case, you don’t know how to do that, you should just google “how to claim website on Pinterest, or watch a YouTube video.
You may not even have to claim your website, but it probably has some sort of benefit.
Then, of course, add a profile picture and a snappy bio that explains what you do.
Step 3: Boards
Before you start creating pins, you need to add a few boards.
Again, these are just collections of pins. Create 10+ boards with sub-niches of your content. For example:
- Affiliate Marketing
- Facebook Ads
- Content Marketing
- And so on…
Once you have created some boards. Just fill them up with pins from other users’ to make them look complete.
Optimizing Your Boards
Next, you need to optimize your boards for keywords that you want to target. This includes in the description as well as in the title. Personally, I just make sure that it’s packed with relevant keywords. I don’t really bother making sure it sounds good and is grammatically correct.
Do this for every board and fit in as many keywords as possible, like in the example below.
Keywords in the example: Blogging, Blogging tips, how to start a blog/start a blog, affiliate programs for bloggers, tips for bloggers, traffic to a blog. Try to make some sort of sentence out of it, like I did above.
But don’t worry if it’s a bad sentence (like mine).
Creating Your Pins
Yes, we can finally start creating pins!
To create pins just head over to Canva and make them look nice, alongside a clear title that explains what your piece of content is about.
Here is an example:
For my blog post “How to create an email marketing business for free” I created this pin (see below). The title is a foolproof indication to click, the background looks nice and it is somewhat colourful. So, just try to do something like this.
It doesn’t have to be a master painting by Picasso, but it also probably shouldn’t look like a dustbin either.
If you really aren’t gifted with Canva and you are a little bit behind with all that kind of stuff, just like me, you will have to watch the video below. In case, you know how to create this kind of stuff then skip this video.
When you create those pins, you will want to add them to your “best of all” board with the corresponding link to your blog post or YouTube video that contains affiliate links & email pop-ups.
Sometimes, you can also add some pins to the other boards that you created. I found that these are often found easier when users search. However, just make sure to fill up a “best of all” board with a bunch of your pins to your website, as this can help you get some extra traffic to your website from users clicking on your profile.
How Often Should You Create Pins?
See here is the thing…
A lot of successful Pinterest marketers recommend 10 per day. I started off doing this, but then quickly I found that my Pinterest pins had covered all my blog posts. So, at first aim for 10 per day until you have all your blog posts covered. Then every time you create a new blog post add a pin linking to it.
Once you have all your blog posts covered, don’t stop there. Now, you can create variations of your pins that link to the same blog post.
You have a blog post on how to do keyword research for blog posts.
Your first pin: “How to do keyword research for blog posts”.
Second pin variation: “How To Find Keywords For Your Blog”. This blog post also contains how to steal your competitor’s keywords & backlinks.
So, now you create 2 more variations that say:
“How to steal your competitor’s keywords”
“How to steal your competitor’s backlinks”
Congratulations, you just got 4 pins out of one blog post. You do this for all of your blog posts and then you have a lot of pins.
Growing On Pinterest
Now we have set up our account, know how to create pins, etc. we need to look at growing.
Growing on Pinterest is similar to growing on any other social media platform. First of all, you have to be active and post interesting content. Then you just have to search for some accounts in your niche and follow users off their accounts.
That’s really all that’s to it. I mean, just aim to do this as much as possible on a daily basis and as time goes on, you will grow.
Pinterest Ads For Affiliate Marketing
Lastly, I just wanted to talk about using Pinterest ads for affiliate marketing. They are extremely cheap, usually around 30 cents per click. And as we mentioned earlier, the Pinterest audience is extremely buyer-friendly.
Note that you will need to turn your account into a business account in order to do this.
How To Use Pinterest Ads For Affiliate Marketing
Again, there are 2 ways you can do this.
- You can send them to a piece of content just like your usual pins
- You can send them to an email opt-in page and then to a funnel.
Either works completely fine. I think the second option will get you a little more leads, so it is more cost-effective. If you would like to build a funnel, I recommend using Kartra, as they offer a 14 Day Trial and their software is:
- Easy to use
- an All-in-one solution
If you want to use the content method, I recommend downloading my new free book which will help you get set up.
How To Setup Pinterest Ads
If you need help setting up Pinterest ads inside of the Pinterest ad manager, make sure to watch the video below.
How To Succeed With Pinterest Affiliate Marketing
Just like I always say, it comes down to two things:
And of course quality, but that’s pretty obvious. If you pin 10 per day for a whole year, you will have 3,650 pins all linking to your site. This means, you will get a lot of traffic.
Don’t expect to get a bunch of traffic from a couple of pins. You need the quantity. So, to succeed, you NEED to stay consistent.
I hope that you have enjoyed this in-depth Pinterest guide if you have any questions make sure to leave a comment below!
Make sure to stay consistent if you are going to use Pinterest. Without consistency, Pinterest will probably be useless, just like most other things. If you followed this guide closely & you stay consistent, Pinterest will be a big help in terms of affiliate commissions!