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Affiliate Marketing With Facebook Ads
Today I am going to cover how to do affiliate marketing with Facebook ads.
So many people look to use Facebook ads for affiliate marketing.
It has become very popular but often affiliates jump into Facebook ads without the right preparation & information.
If you are looking to use Facebook ads for affiliate marketing, then I recommend that you read everything that I am about to tell you closely.
Using Facebook ads for affiliate marketing can be very profitable, however, it can also often burn beginners ad spend.
That is why it is important to have a campaign that is planned and researched well.
Additionally, in order to be successful in affiliate marketing with Facebook ads, we need to test our campaigns to find the best ad sets.
Here are the topics around Facebook ads that I am going to cover:
- Affiliate Marketing With Facebook Ads – Rules & Advice
- Is Affiliate Marketing With Facebook Ads Easy?
- Creating Your Own Bridge Pages
- Knowing Your Ideal Customer
- Starting With Laser-Focused Ad sets
- What Is Your Goal?
- Be Clear On The Time Of Your Project
- Using An Attention-Grabbing Image That Is Relevant
- Having A Clear Call To Action
- Begin With CPM Bidding
- Campaign Budgeting
- Affiliate Marketing With Facebook Ads – How To Use Pixel & Audiences
- Internal Facebook Campaigns
- Test EVERYTHING
- Final Advice
Can Affiliate Marketing Be Done On Facebook?
Yes, affiliate marketing can be done on Facebook.
There are a few different ways that you can use Facebook for affiliate marketing, which are below.
- Paid Ads
- FB Groups
- Content Marketing
However, today we will be talking about using Facebook ads for affiliate marketing.
If you are looking for an organic method, then I would not recommend Facebook, as you have a lot better options such as:
- Blogging (Search Traffic)
Affiliate Marketing With Facebook Ads – Rules & Advice
Facebook ads can be overwhelming for some beginners, so it is important that we go through some rules first.
These rules will help you to not get banned by Facebook and they will also help you to not burn away your ad spend.
1. NEVER advertise your affiliate link directly.
This is important because Facebook & other advertising networks do not allow affiliates.
However, that doesn’t mean you can’t send them to your “bridge page”.
As long as you aren’t an affiliate for the page that you are sending them to, you can send them there.
So, you need to send them to a Landing page, bridge page, funnel or something similar.
2. Have a brief look at the advertising policies.
Facebook is one of the biggest companies in the world.
That means they have quite a lot of advertising policies which they follow strictly.
Before your ad starts to run, they have to manually approve your ad to make sure it is in line with the policies.
This can often take a few hours, so I recommend that you just have a brief look at the advertising policies before starting.
Otherwise, you might be waiting for a couple of hours, just to find out that it hasn’t been allowed.
3. Knowing Your Target Audience
Knowing your target audience is also extremely important.
There will be a complete section on this rule in this article, to help you understand who your customer is.
Is Affiliate Marketing With Facebook Ads easy?
No, it isn’t.
Facebook ads require tons of testing which we will get into later.
This means that it can burn your ad spend quickly.
Also, it doesn’t help that we can’t install the Facebook pixel onto the affiliate sales page.
However, I will be showing you a method that I use to get around this which still allows me to use the Facebook pixel effectively.
You should also note that I do not recommend Facebook ads for affiliate marketing if:
- You are a beginner
- You have a small ad budget
- You aren’t prepared to lose money to gather data & test
If you want something really low-risk, you should consider blogging.
Creating Your Own Bridge Pages
As I mentioned earlier, it is important that you have your own bridge page.
This can be a simple page where you presell your affiliate product with some info, images and/or videos.
You can use a piece of software such as Kartra to create these bridge pages.
Killer Tip: Use this as an opportunity to build your email list! You can offer your visitors a lead magnet in order to get their email address and then presell them on the thank you page.
Update: You can get an EXTENDED 30-day trial, by following the instructions below:
- Click this link
- Hit “Start your trial”
- Wait for the page to load and then navigate off it or try to switch tabs
- Accept the double trial exit pop-up
If you don’t like Kartra, you can also check out my list of best sales funnel builders.
Knowing Your Ideal Customer
As I mentioned earlier this part is very important.
In this section, I will guide you through finding your target customer, so that you know exactly who you are targeting.
Now let’s start with some questions that you need to ask:
- Who would my affiliate product help if they would purchase it?
- How old are they?
- In which country does this person live?
- What are their interests?
- Which Social Media Platform Do They Use The Most? – If it isn’t Facebook or Instagram, maybe you should advertise on a different platform.
- How can I get their attention?
All of these questions, are questions that you need answers to before you start advertising on Facebook.
Facebook advertising is all about getting in front of your ideal customer and grabbing their attention with something that interests them.
You can use the Facebook Insights tool to help you research these questions. This tool is free and you can use data gathered by Facebook to help find information about your ideal customer.
Also, it is worth checking the affiliate page of what you are promoting because often they have some great information about their target audience.
Starting With Laser-Focused Ad Sets
When you are starting out, it is better to start with laser-focused ad sets.
This is so that the users that your ad is being shown to are the users who are the most likely to buy.
Otherwise, you will quickly burn your ad spend and you will often not even get any data that supports any of the ad sets.
You don’t want to waste all your ad-spend on people who might not even opt-in or buy your products, you want to target users that are the most likely to give you profit.
Below are some examples of what I mean by laser-focused.
1. Female business owners, aged 25-40, who have children that do not go to public schools.
2. Male business owners, aged 35-44, interested in golf & traveling.
3. 18-Year-old students, who have just finished high school, that are planning to go to college, who live in the north of the US. – Although I don’t like to target people under 25 because the majority of under 25’s do not have any money, this was just an example!
Do you see what I mean?
Using laser-targeted ad sets, you will increase the probability of getting leads & sales.
After you have gathered some data, you can then expand.
However, in the beginning, it is important that you do not try to target as many people as possible.
Instead, go for the users that are the most likely to buy your products.
What Is Your Goal?
Before you go into running Facebook ads, you need to figure out; What is your goal?
What is your goal from these sets of Facebook ads?
Is it to gain leads & build your email list?
Is it to be profitable as soon as you are running the ad? i.e spend $100 and make $200?
It all depends on your situation, and it is better if you think carefully about what you want from these Facebook ads.
You need to ask yourself, what would be a successful campaign for you?
Often when you are getting started, it is simply to gather some data for your next advertising campaign.
But it varies from campaign to campaign.
However, it is a very important part of advertising on Facebook.
Be Clear On The Time Of Your Project
Is your project a long term project or a short term project?
You need to be clear about this.
Are you trying to build up an email list or page likes?
These are long term projects and you will need a long term strategy for these goals.
It’s a bit like going to the gym, one day of working out won’t get you where you want to be.
Or are you trying to promote a new product that has just launched and you want to make as much money as possible?
You need to be clear on your goals and know how much time you have.
Use An Attention-Grabbing Image That Is Relevant
This is pretty obvious, but I still thought I would mention it.
This goes back to knowing your audience and knowing what grabs their attention.
If you are promoting a health product, you could consider using a colorful image of healthy food or something similar.
Generally speaking, you want an image that will grab the attention of the users that see your ad, but also a picture that is related to what you are advertising.
Otherwise, they will not even notice your ad or keep scrolling once they see it’s something that they are not interested in.
Here are some examples:
This one worked well because he was targeting business owners, he had a large attention-grabbing image with a headline about customer acquisition which will interest any business owner.
He also has a Free bonus & a free webinar invite in the ad, which he emphasizes. This also increases the motive of the user.
This is also a good Facebook ad because the “$300” grabs the users attention. The targeted users will then read the ad and see that they can get $300 free credit for the google cloud platform, and probably check it out. Another successful ad.
Another great advertisement. Red is a great color for Facebook ads. If you can use an image where the outside of the image is red, then do it!
Red often helps grab users’ attention, so having red borders or a red background can be very useful.
However, saying all this I recommend that you find what works best through testing!
Having a Clear Call To Action
Don’t assume that people will read your entire ad, or even that they have the ability to read your entire ad.
You don’t know where they are or what they are doing.
For all you know, they could be waiting for a bus which is about to arrive.
You need to tell them exactly what you want them to do with a clear call to action.
The strategy that I like to use, is similar to the one in the Neil Patel example.
For example, you have a free training with a bonus, you then make that really clear in your attention-grabbing image & headline.
Now, you combine this with a clear call to action such as “Join Now” or “Sign Up”.
This will help the user to instantly see what’s being offered and how they can get it.
Doing this is important because as I said, you don’t know where they are or what they are doing.
Combining this with laser-targeted ad sets is great, as it will get as many clicks from those who are interested in what you have to offer.
Begin With CPM Bidding
CPM bidding means cost per mille.
That means cost per thousand.
Thousand impressions that is.
The reason, you want to start with this is that it usually works out to be cheaper in my experience.
If you are paying for thousand people to see your ad with laser-targeted ad sets and an attention-grabbing image, then it will often work out a lot cheaper.
After gathering data from the ad set with CPM bidding, if the cost per click that you are getting is too high, you can then switch to CPC bidding.
However, if you have a good ad, it will often work out better to do CPM bidding, but you will have to find out through testing.
Setting up the right budget is up to you.
However, I do recommend that you set up a budget because you don’t want to come back and you have over-spent on ads.
There are different types of budgets which include:
- Lifetime budget
- Daily Budget
- Weekly budget
It’s really up to you, just pick the one that suits you best.
Also, I recommend that you don’t over-invest into ads at the start.
Only invest what you are willing to lose.
Sometimes, you will invest a certain amount into ads and make back a little less.
However, you now have the data which will allow you to improve the ad, so next time you will be profitable.
Facebook ads are all about gathering data so that you can improve on your next ad.
Affiliate Marketing With Facebook Ads – How To Use Pixel & Audiences
Now, the problem with using Facebook ads for affiliate products is that you can’t install the Facebook pixel on your affiliate products sales page, because it’s not yours.
That means that we lose some of the precious data that we would get if the product was ours.
However, there are still some little tricks that you can use. Now, I need you to listen closely…
The model that I use is I send them to a lead magnet page where I capture their email address.
After they have entered their email address, I then send them to a sales page that I have created for the affiliate product or a presell page.
With a Call to action that will link to the affiliate products sales page or checkout.
Excuse my terrible drawing.
On the call to action on the sales page, we can now add a pixel with the Facebook events tool.
You can save these people as leads or something similar.
When people click this button, you know that they are pretty interested in your affiliate product so you can run retargeting ads on them.
Killer Tip: If you are running retargeting ads and you can offer them a discount or a bonus for buying, you will see great conversions!
You can also make a new separate landing page with the discount or bonuses that you have to offer.
Internal Facebook Campaigns
Another thing that I recommend when you are starting is to run an internal campaign first.
Meaning that you try to build up page likes for your Facebook page.
If you do this, Facebook will like you more and your ads will get approved quicker.
I will also share a strategy that I used when I started running Facebook ads for one of my Facebook pages.
What I did was I had a lead magnet inside a messenger bot which I sent them to.
I used the lead magnet as a bribe to join the messenger bot.
This helped me build up my messenger bot contacts while staying inside of Facebook.
Doing this, I actually also got some sales on the thank you/ sales page.
For example, you send them to your messenger bot, which asks them: “Do you want a free Facebook ads PDF guide to success?”
Something along those lines…
They will then probably press the “Yes” button and you send them to a page where they can get it.
After they have got it, you can send them to another page, where you could be selling someone else’s Facebook ads course for $67 as a one-time-offer.
Now, your Facebook ad is intern which means it will get approved easily and Facebook will like you.
But you are still selling, as well as building up your messenger bot contacts.
Pretty cool huh?
Testing is the most important part of Facebook ads.
Whatever you might think about your audience is useless, if you don’t test it.
You need to test every single part of the ad.
- The Image
- The Headline
- Calls to action
- Ad sets
Everything needs testing.
You need to find what works for the majority of your target audience.
That’s the goal.
You do this by split-testing different parts of the ad and having a close look at the data.
For example, if you have two different ads and they both have 30,000 impressions.
The first one has 30Clicks and the second one has 210.
Of course, you can tell that ad is better and you can stop the other one and duplicate the one with 21 link clicks.
After you have duplicated it, you can then go into testing another variable.
You will then slowly find the best ad which gets you the best results while spending the least amount of your ad spend.
Don’t make any decisions yourself.
Don’t ask yourself, should I go with A or B?
It’s All About Testing…
Facebook ads is all about testing, it’s the most important part of Facebook ads!
It’s not like search traffic where you can just think of search terms that prove that the user is interested in your offer, it’s a little harder.
That is why you have to test EVERYTHING.
If you aren’t getting the results you wanted, you need to test more.
Test until you have the perfect ad.
Even once you have found the best creative, test the audiences.
It is by far the most important part of Facebook ads.
Even if your ads are doing well, you should try and find out if you can improve them.
This will save you money in the long term.
As I mentioned earlier, affiliate marketing with Facebook ads isn’t the easiest thing in the world.
You don’t know where your customers are or what they are doing, and you don’t even have the full pixel access.
Running retargeting ads on the checkout page would be beneficial but you can’t because you are an affiliate.
Facebook ads take tons and tons of testing, it’s not as easy as search traffic such as google or youtube.
You need to find something that doesn’t only interest your audience, but also grabs their attention to stop them from whatever they are doing.
Overall, I would say that this is a strategy for intermediate affiliates.
If you are looking for a course that teaches affiliate marketing with Facebook Ads, you can check out Savage Affiliates 2.0 which is one of Franklin Hatchett’s Courses. You can also read my Full Savage affiliates review.