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Knowing Your Ideal Customer
As I mentioned earlier this part is very important.
In this section, I will guide you through finding your target customer, so that you know exactly who you are targeting.
Now let’s start with some questions that you need to ask:
Who would my affiliate product help if they would purchase it?
How old are they?
In which country does this person live?
What are their interests?
Which Social Media Platform Do They Use The Most? – If it isn’t Facebook or Instagram, maybe you should advertise on a different platform.
How can I get their attention?
All of these questions, are questions that you need answers to before you start advertising on Facebook.
Facebook advertising is all about getting in front of your ideal customer and grabbing their attention with something that interests them.
You can use the Facebook Insights tool to help you research these questions. This tool is free and you can use data gathered by Facebook to help find information about your ideal customer.
Also, it is worth checking the affiliate page of what you are promoting because often they have some great information about their target audience.
Starting With Laser-Focused Ad Sets
When you are starting out, it is better to start with laser-focused ad sets.
This is so that the users that your ad is being shown to are the users who are the most likely to buy.
Otherwise, you will quickly burn your ad spend and you will often not even get any data that supports any of the ad sets.
You don’t want to waste all your ad-spend on people who might not even opt-in or buy your products, you want to target users that are the most likely to give you profit.
Below are some examples of what I mean by laser-focused.
1. Female business owners, aged 25-40, who have children that do not go to public schools.
2. Male business owners, aged 35-44, interested in golf & traveling.
3. 18-Year-old students, who have just finished high school, that are planning to go to college, who live in the north of the US. – Although I don’t like to target people under 25 because the majority of under 25’s do not have any money, this was just an example!
Do you see what I mean?
Using laser-targeted ad sets, you will increase the probability of getting leads & sales.
After you have gathered some data, you can then expand.
However, in the beginning, it is important that you do not try to target as many people as possible.
Instead, go for the users that are the most likely to buy your products.
What Is Your Goal?
Before you go into running Facebook ads, you need to figure out; What is your goal?
What is your goal from these sets of Facebook ads?
Is it to gain leads & build your email list?
Is it to be profitable as soon as you are running the ad? i.e spend $100 and make $200?
It all depends on your situation, and it is better if you think carefully about what you want from these Facebook ads.
You need to ask yourself, what would be a successful campaign for you?
Often when you are getting started, it is simply to gather some data for your next advertising campaign.
But it varies from campaign to campaign.
However, it is a very important part of advertising on Facebook.
Be Clear On The Time Of Your Project
Is your project a long term project or a short term project?
You need to be clear about this.
Are you trying to build up an email list or page likes?
These are long term projects and you will need a long term strategy for these goals.
It’s a bit like going to the gym, one day of working out won’t get you where you want to be.
Or are you trying to promote a new product that has just launched and you want to make as much money as possible?
You need to be clear on your goals and know how much time you have.
Use An Attention-Grabbing Image That Is Relevant
This is pretty obvious, but I still thought I would mention it.
This goes back to knowing your audience and knowing what grabs their attention.
If you are promoting a health product, you could consider using a colorful image of healthy food or something similar.
Generally speaking, you want an image that will grab the attention of the users that see your ad, but also a picture that is related to what you are advertising.
Otherwise, they will not even notice your ad or keep scrolling once they see it’s something that they are not interested in.
This is also a good Facebook ad because the “$300” grabs the users attention. The targeted users will then read the ad and see that they can get $300 free credit for the google cloud platform, and probably check it out. Another successful ad.