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How To Use Google/YouTube For Attraction Marketing
As you see, you should be able to get at least some value from this post. Please keep in mind that this post is more focused on online businesses, however, local businesses could benefit from this too.
Attraction marketing is the process of gaining new customers through attraction i.e attracting new customers.
By attraction, we usually mean attracting them automatically, or at least I do. If you aren’t attracting them automatically, you may as well do outreach, if that makes sense.
If we are attracting our customers automatically, we can put more time into other tasks that will improve our scalability.
Attraction marketing is a long term strategy, you will probably never be able to set something up quickly so that it attracts tons of new customers.
Or, at least I have never heard of anything like that.
Well, I guess you could consider paid ads such as Google ads quick attraction marketing.
However, you would still always have to actively run the ads and monitor them, so I wouldn’t really consider that attraction marketing.
You aren’t really attracting anything, you’re going out and running an ad.
Do you consider Google ads to be attraction marketing?
Let me know in the comments.
How To Start Attraction Marketing
Now that we know what attraction marketing is, let’s have a look at how to start attraction marketing.
Before we go into any methods, we have to answer three key questions.
Who is your customer?
Where are they going or looking?
How can you present yourself there?
Do you see how answering those three questions can help you build your attraction marketing strategy?
Well, you should be able to. After researching and answering those three questions, you should have a great idea of how to get started.
1. Who Is Your Customer?
Who is your customer? You really want to research and find out who your ideal customer is.
Their interests, demographics, etc. are all things that you should consider.
This will give you a much better idea for the next steps.
In general, you should always know your ideal customer, but for attraction marketing, it’s even more important.
You may get away with it doing other types of marketing (probably not), but with attraction marketing there is 0 chance. Why?
You don’t know where they are going, so you cannot present yourself there. Think about:
And other attributes that make them your ideal customer. Then, put in some research to be sure.
2. Where are they going or looking?
You know exactly who they are, but where are they going/looking?
Are they the kind of person to be on social media a lot or what would they look for on Google/YouTube?
Chances are, they use social media and both of those search engines, so you probably have the choice.
However, you will want to determine a couple of places before moving onto the next step.
So, for example, if you were selling an email autoresponder, they may be on:
Social media sometimes with business-related interests
Searching for keywords on google related to email marketing, general marketing, making more sales, etc.
This will then give you a good idea of where you need to position yourself.
3. How can you present yourself there?
So, you know exactly who they are and where they are going, but how can you present yourself there?
That’s the last step you need to figure out. After you have figured that out, you can start and get to work. But be prepared for the other road blocks along the way, because there will always be more.
There are usually a few more how’s after the main how, if that makes sense. I am guessing that for most of you reading this, the place where your ideal customer goes is social media, Google or YouTube.
So, I will give you some additional guidance on those three platforms. Any other platform?
I can’t really help you there. Although, I think almost any businesses customers uses at least one of those platforms, if not more.
How To Use Social Media For Attraction Marketing
I’ll be honest, I am not the most skilled social media marketer myself.
I never really liked social media a lot and it’s not part of my main strategy.
However, I have researched it a little, so I can give you some guidance.
And in all fairness, every businesses ideal customer is probably on social media, so yours are there too.
So, how can you reach them?
By looking for accounts that your ideal customer follows, engaging with it, and posting similar content.
The engagement part is something that I learned from Zlappo’s blog (if you’re into using Twitter, you should read it).
You want to do this with a couple of accounts that are followed by your target audience and add tremendous value.
Their followers will see it and then often follow you.
Do this, alongside posting content they find interesting for a consistent couple of months, you will attract a lot of customers.
It’s such a simple formula, but it works.
You look at every business/influencer that has grown quickly, they have usually done something like this.
Unless they were posting TikTok videos of themselves that went viral.
This is something that I got wrong a lot on social media too, I used to think you grow by following users off related accounts.
However, that doesn’t work, you will not build a targeted audience. Why?
Because of the target audience/ buyer ratio to followers.
You will just end up following a bunch of random people who have 0 interest in what you have to say, let alone what you have to offer.
That’s also one of the reasons why my Twitter engagement is quite bad because I did it all wrong.
Luckily, I learned and it is starting to increase now.
How To Use Google Or YouTube For Attraction Marketing
Now let’s talk about Google and YouTube which is my preferred method to attraction marketing.
The reason for this is because if somebody is actively searching for something and finds your article, the traffic quality is high due to the mindset of that person.