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Today, we’re going to take a look at a useful email marketing feature, which should be part of your automation marketing strategy.
Most email marketing tools will have this feature and many other features.
However, in the rare case that your autoresponder doesn’t have this tool, we are going to take a look at 3 autoresponders that do offer this feature.
What are Automation Workflows?
Automation workflows are several automated emails that are sent based on the actions of your subscriber. This feature is used to send more targeted and more personalized emails.
Below is an example of an automation workflow.
For example, if your lead clicks a link, you can send email A, but if they don’t you can send email B.
Your autoresponder will do this for you and like the name says it’s automated.
An Automation workflow is also called an email drip campaign, or an automation sequence. The names vary depending on the email marketing tool you use, but they all have the same or a very similar meaning.
How Do They Work?
Using email marketing software, you can create your automation workflow for your list with the behavior triggers for specific emails.
Now, when somebody joins this list, they will be sent your emails.
And, depending on the actions they take, they will be sent specific emails that you set up.
All without you having to manually check the actions of your subscribers.
How To Setup Your Automation Workflow
First, you will need an autoresponder.
Then, you will start an automation workflow, some autoresponders also call them:
- Automation sequences
These names all mean the same thing, this feature.
Once, you have it set up, you need a place to collect emails.
Some autoresponders such as GetResponse come with landing pages that you can use too.
But, you can also use forms or a plugin to collect emails from your blog.
If you’re planning to collect emails from social media, you should use landing pages, again GetResponse has this feature built-in.
Once, you have a place where you collect emails, you need to integrate this part with your automation workflow.
This is different for every software, so just search up how to integrate the two pieces of software you are using (after this reading this post😃).
What Behavior-Triggers Are There?
There are many behavior-triggers and they do differ from autoresponder to autoresponder.
But, here are the main ones most autoresponders will offer:
- If opened
- If clicked
- Has been sent
- Has replied
- Is in list
- Has been applied a tag
- Has shared socially
- Has forwarded
- Is in automation
- Goals (Less common)
There are many more.
ActiveCampaign even offers Geography, Time Zone, and many more triggers.
Why You Need Automation Workflows
You need automation workflows, as they allow you to send more targeted emails.
If your lead hasn’t opened your email, you can resend it automatically if you want to.
But, if you had to do this manually with thousands of emails, it would be pretty hard.
Or, if a link is clicked, you know they are interested.
And, if they have purchased from you, you can apply a tag so that you know they have purchased from you.
Later on, you can send everyone without that tag a promotional email, so you don’t annoy the people who have already purchased from you.
Benefits of Automation Workflows
Automation have many benefits, but here are a few:
- More targeted emails
- Time-Saving (You couldn’t even do this manually due to the amount of work involved)
- It allows you to make more sales.
Any business needs this, as with automation workflows you are not just sending your list random emails, you are sending emails tailored to each individual and their behavior.
This will increase conversions.
Best Autoresponders that offer Automation Workflows
Most autoresponders will offer this feature, as I mentioned earlier.
The real difference is how advanced the features are such as triggers.
So, here are my 3 favorite autoresponders that offer automation triggers:
ActiveCampaign has one of the strongest email marketing tools on the marketing and they still offer more than an email marketing tool as it offers SMS marketing and a powerful CRM too.
And, in terms of automation workflows, they have the best features.
Or at least from all the tools I have used, and I have used most of them at some point.
Overall, it’s a strong email marketing solution for businesses of any size.
GetResponse is another brilliant solution.
If you remember this screenshot from earlier, this is GetResponse.
It’s a great tool that offers powerful email marketing tools, as well as funnels & landing pages and a basic CRM tool too.
Definitely a tool worth checking out.
Lastly, we have Kartra which is so much more than an autoresponder. In fact, it’s my favorite funnel builder.
But, that doesn’t mean it doesn’t have strong email marketing tools too.
Using Kartra, you can also build powerful automation workflows, split-test, and apply tags.
In case, you are wondering what the other features are, here they are:
- Landing pages, sales pages & funnels
- Membership sites
- Affiliate management
- Video hosting
It’s a true all-in-one platform.
And, it starts at just $99 per month. If you feel like you want to learn more about it before purchasing, you can read my Kartra review.
Automation Workflows: Final Words
As you have seen throughout this article, automation workflows are a fantastic feature which you should be using.
They allow you to send more targeted & personal emails based on the actions of your subscribers.
Of course, this will increase your conversions tremendously, so using them is a must.
If you enjoyed this article, make sure to leave a comment and/or share it!