Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you). If you want to start affiliate marketing, you’re going to need an autoresponder. Otherwise, you would be leaving a lot of money on the table, as you only get to sell once to each lead. Plus, by not using an autoresponder you can’t collect emails before the sale, meaning you can’t follow-up with your leads which also results in fewer sales. So, you definitely need an autoresponder, but there are so many options and you can’t pick. That’s why today, we’re going to be taking a look at the 6 best autoresponders for affiliate marketing and what they have to offer. Best Autoresponders For Affiliate Marketing: What To Look Out For When looking for an autoresponder as an affiliate, there are a couple of things that you want to look out for. 1. Features Firstly, we have the features. In an autoresponder for affiliate marketing, you definitely want to have features like automation workflows and probably even landing pages. Make sure that you are aware of what features you need, this will make your choice a lot easier. You should also keep an eye out for deliverability, although if you are following the best practices, you shouldn’t really run into any issues. Here are some best practices that you should always follow: Cloak your affiliate links, ideally with your domain. Test your emails before sending them, see where they land. Don’t send or promote spammy content (i.e click here to make $5940, etc.) As long as you are following these guidelines, you should not really run into any issues when it comes to Deliverability. 3. Allowing Affiliates Lastly, you also want to make sure that the autoresponder allows affiliates. Some do and some don’t, but some are also very strict on affiliates like one of the options mentioned on this list. Don’t worry, if you are looking to use them, then I have some guidance on how to stay in the green area. Best Autoresponders For Affiliate Marketing
Here are the best autoresponders for affiliate marketing: GetResponse ConvertKit ActiveCampaign Aweber Kartra Mail SendLane Firstly, we have GetResponse. GetResponse is one of the most popular autoresponders out there, with over 350,000 customers. And, it’s the best for affiliate marketing. Why. Mainly features, but also the pricing. The features are explained below as GetResponse is the first on this list, but won’t be for the other’s (if the features have already been explained). GetResponse Features GetResponse offers a variety of features and it’s actually more than an autoresponder. Autoresponder & Automation Workflows Firstly, we have the standard features that you would expect from an autoresponder. You get the email autoresponder, as well as the action-based automation workflows which are a must. After collecting your leads email, they will then be sent into something like this: Pretty standard stuff, but this is something that you always need. Email Analytics Next, we have the email analytics. Again, pretty standard stuff, so that you can compare which of your emails did well and which ones didn’t. List Management You also get some great features that allow you to manage your list effectively. Contact tagging: This feature allows you to “tag” your leads and segment your list even further. For example, if they entered into your automation workflow via your opt-in page about blogging, you could add a “blogging” tag to them. Now, that you know that they are interested in blogging, you can send them specific offers that would interest bloggers. Contact scoring: GetResponse also gives you scores on how engaged your leads are. Using these scores, you can then quickly realize when they become unengaged and try to get them back in terms of engagement. Landing Pages & Funnels If you are looking to run traffic to a landing page, GetResponse can be a brilliant option. Not many autoresponders offer landing pages, but GetResponse does. So, you won’t need an additional landing page builder, as you can just build all your pages in GetResponse. You also get access to the auto funnel feature which lets you build your entire funnel easily & quickly. Plus, you also get done-for-you lead magnets on topics like conversions which can work great in marketing niches. Webinars You also get webinars which can be beneficial to affiliates too. Most affiliates don’t really use webinars, but some do, especially when trying to sell really high-ticket items. For example, if you’re trying to sell a $2,000 course, you could offer 3 bonus courses and a 1-hour coaching call, as a bonus. GetResponse Pricing Just like most autoresponders, GetResponse pricing depends on how many contacts you have, so, therefore, the table updates dynamically. In the image below, you can see the pricing up to 1,000 contacts, but for more information please head over to www.getresponse.com/ GetResponse Is a Great Option For… GetResponse is a great option for affiliates, who are looking to drive traffic to a landing page and collect emails there. As GetResponse is an autoresponder, you also get the powerful automation features that you need to make the most out of each lead. Using GetResponse, you won’t need any 3rd party landing page builder tool, which can save you costs and time getting everything to work together. It has everything you need to get started to build an affiliate marketing business, which is why it’s the best autoresponder for affiliate marketing. Try GetResponse For Free! (30 Day Free Trial, No Credit Card Required) Just behind GetResponse, we have ConvertKit. And, there really wasn’t much between the two. GetResponse and ConvertKit are pretty much the exact same, the only features that GetResponse has which ConvertKit doesn’t: Webinars Autofunnels to help you build funnels better & more easily CRM (GetResponse’s CRM is pretty basic too & most affiliates probably won’t need a CRM) However, features aren’t the only reason why ConvertKit is behind GetResponse. In a recent study on deliverability, GetResponse scored 75%, while ConvertKit scored 60%. Usually speaking, if you follow the best practices for getting your email delivered, you’re not going to run into issues. The only reason why I took this into account for this particular ranking was that your affiliate links can sometimes have a negative impact on deliverability. So, always make sure to cloak them properly with trusted cloaking services and test your emails before sending them. ConvertKit Pricing ConvertKit does only have one pricing plan, which includes all the features and it starts at $29 per month. It also depends on how many contacts you have, so if you need more than 1,000 head over to ConvertKit for more info. Where Does ConvertKit Win Compared To GetResponse? The ConvertKit dashboard is a little easier to use than GetResponse. But, it’s not a huge difference and I have heard people say that they prefer the GetResponse dashboard. Either dashboard is fine for both beginners and more experienced marketers. It also may win in terms of pricing for some features, as ConvertKit gives you all the tools in one plan, while GetResponse has 3 plans. Warning: ActiveCampaign does not really allow affiliate marketing, so read this carefully! ActiveCampaign has the highest deliverability and is probably the best email marketing tool out there. However, they don’t really allow affiliate marketing, as they want to look after their deliverability which makes them stand out. They do allow affiliate links if you: Offer value to your audience Don’t just send them any random offer Don’t send them random B.S about making money online and promising the world. Plus, they want it in limitations and only next to high-quality content. So, what I like to do, is just send my audience blog posts that contain affiliate links. This way, I am just sending my contacts to my new blog posts, not sending them affiliate links. Again, for full pricing head over to ActiveCampaign. Below, you can find the pricing if paid annually, for the smallest number of email contacts. As you can see, the pricing is also very good, especially considering the strong email marketing tools that it provides. Why ActiveCampaign is in 3rd Spot They don’t offer landing pages, but they do have the best email marketing tools and deliverability. Combine this with the fact that they don’t really allow affiliates, I think 3rd spot is a fair ranking for them. Use ActiveCampaign IF Use ActiveCampaign, if you’re not going to send loads of affiliate links in emails and have somewhere else to collect emails. Maybe, you’re a blogger or YouTuber who mainly wants to use Email to send your audience your newest content which contains affiliate links. Try ActiveCampaign For Free! (14 Day Trial, No Credit Card Required) In the 5th spot, we have Aweber, which is also another option that is very popular. Aweber also offers landing pages, but they are very basic-looking and not as easy-to-use as ConvertKit or GetResponse. But, in terms of features, Aweber is pretty decent, just behind ConvertKit & ActiveCampaign. Landing pages ✔ Contact Tagging ✔ They have Automation workflows, but they are much more limited compared to the other options on this list, with fewer triggers. Here’s a little comparison that really demonstrates how Aweber has fewer features but is also less visual. If you want to send the emails that are most likely to bring you clicks and sales due to better triggers, then go with another option on this list. With that being said, I am probably being a little harsh on Aweber, as they do have some great tools which will be good enough for many people starting out. Aweber Pricing Again, Aweber’s pricing is heavily dependant on the number of contacts that you have. So, for full info head over to www.aweber.com/ Choose Aweber If Aweber can be a good option if you’re looking for basic email marketing tools, at an affordable price. I don’t really see any place where Aweber is superior over GetResponse, so it’s quite hard to give you a scenario in which you should choose Aweber. Nonetheless, Aweber is still a solid option and should definitely not be dismissed, as they may make some improvements in the future to get the upper hand vs GetResponse and other options on this list. Try Aweber For Free (30 Day Free Trial) In the 5th spot, we have Kartra Mail. Kartra mail is a feature of Kartra, meaning it actually offers a lot more than an autoresponder. And, Kartra is the best at what it does. It’s actually an all-in-one marketing solution that also provides: Membership sites Page & Funnel Building Helpdesks Video hosting Affiliate Management It literally takes every single tool, other than blogging, and stuffs it into one powerful tool. They do have blogging tools, but it just doesn’t replace WordPress. Why Kartra Is On This List Many affiliates will want to use free courses to sell their affiliate products. Kartra’s membership sites make that easy. This means you can use Kartra to host a course which you can combine with their powerful email marketing tools to market your affiliate products effectively. You can build your pages, host the courses that you use to sell your products, and have powerful email marketing tools as well. Kartra Mail Features Kartra Mail itself is pretty much a normal autoresponder. Check out some of the features: The only feature they are missing compared to GetResponse, ActiveCampaign, etc. is contact scoring. Due to the incredible amount of features, Kartra’s pricing does start a little higher than most other options on this list. But, keep in mind that if you are going to use all of the features, Kartra will save you a lot of money. An autoresponder, (sales & lead) page builder, membership site builder, helpdesk, and all the other features individually would cost you around $300 to $1500, depending on the number of leads that you have. Why Is It behind Aweber? Despite me praising it to the moon and it being incredibly good at what it does, most affiliates will probably not need all the features. While some might use the features to make an absolute killing, for others’ it would just be overkill and they probably would not use all the features. Use Kartra If: Use Kartra if you are looking for much more than an autoresponder. If you want to host courses and use their comprehensive sales funnel tools, then Kartra is a great option. Signing up for a ton of different tools separately to get all of these features, would usually cost you a lot more than what Kartra charges, so it can be a great option. Kartra 14 Day Trial For $1
Lastly, we have SendLane. SendLane is another great tool that lets you send affiliate links inside of your email marketing campaigns. In terms of segmentation & automation, it’s probably the strongest on this list, alongside ActiveCampaign. Lists, tag management, and some other advanced automation features such as ROI tracking that most other options don’t offer. However, it does also have some significant problems which is why it’s so far down this list and not at the top. No A/B testing Not good handling of sensitive information Slow support, sometimes taking 96 hours to respond Pricing starting at $99 per month. With that being said, keep in mind that they do probably have the best email marketing tools on this list. The only reason, why SendLane so far down is the 4 problems mentioned above. I just think $99 per month for literally just an autoresponder would be overkill, but some might want to use it. SendLane Pricing Keep in mind that the pricing is for 5,000 contacts which means it’s actually pretty good. The only problem is that they don’t have a more cost-effective solution for people starting from scratch. In terms of email marketing features, they are probably on top, but as the pricing starts at $99 per month, I think most affiliates will pass. I also ranked them behind Kartra, as they both start at $99 per month, but Kartra gives a lot more non-email marketing tools. Use SendLane If: Use Sendlane if you are looking to sell your own products next to affiliate marketing and want comprehensive email marketing tools that will track the ROI for you. I am not a Sendlane user myself and have never used it, so I am can’t give you the best possible information in terms of the added features. If you want more information on them, I recommend just heading to the SendLane website. How To Pick The Best Autoresponder For Affiliate Marketing If you need help picking the right autoresponder, then just take a moment and think about the features you need. How are you looking to promote your affiliate products? Where are you looking to collect emails? To help you with your decision, I have outlined 3 common scenarios when it comes to picking an autoresponder. 1. Landing Page + Autoresponder Firstly, you might need a landing page builder and an autoresponder. If this is the case, then you should go for either GetResponse or ConvertKit, as they offer the best features. GetResponse slightly wins in terms of features, as well as Deliverability, but either option is fine. 2. Just an Autoresponder If you’re just looking for an Autoresponder, then go for ActiveCampaign, if you are cool with the guidelines I mentioned earlier. In case you aren’t, go for something like GetResponse or Aweber. Again, all of these options are completely fine, but GetResponse and ActiveCampaign have the best features. 3. Much More Than An Autoresponder If you’re looking for much more than an autoresponder including: (Sales & Lead) page builder Membership site builder Helpdesk Video hosting Then go for Kartra, as no other options will bring you that amount of quality for such a low price! Frequently Asked Questions: Here are some frequently asked questions when it comes to choosing the best autoresponder for affiliate marketing. Which Autoresponder Has The Best Features? If you are looking for purely email marketing features, then it’s ActiveCampaign or SendLane. However, if that includes landing pages, funnels, and webinars, it has to be GetResponse. Which landing page builder is the best? GetResponse has the nicest templates, alongside the more advanced features including: DFY Lead Magnets Autofunnel Webinars Which Autoresponder is best for beginners? GetResponse offers everything you need in order to get started, so I would say GetResponse. Plus, the visual automation editor makes it nice and easy to build your automation. Can I get a Free Trial? Yes, all of these options on this list offer a free trial. Best Autoresponders For Affiliate Marketing: Final Words As you have seen throughout this article, there are many great autoresponders for affiliate marketing. When looking for the best autoresponder for affiliate marketing, it really depends on how you are planning to promote your affiliate products. Once you know this, then it’s usually a lot easier to pick one. If you need any help or have any questions, feel free to leave a comment below and I will get back to you asap. Also, if you are in doubt, you can always give the trials a go first.