Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes this blog is monetized through affiliate products. They are true recommendations and if you purchase them, I probably earn a commission (at no additional cost to you).
Building sales funnels is essential for almost any online business.
While traditional stores can still work, more and more businesses are finding that they need a sales funnel, as they usually convert higher.
So, today I am going to talk you through the 13 Best Funnel Builder Software & Tools to help you make an informed decision on which one you want to pick.
Keep in mind, that they also mostly have trials, you can use to see whether you like each software before purchasing.
13 Best Funnel Builder Software
Here are the best funnel builder software & tools:
- WP ProfitBuilder
- Thrive Architect
Firstly, we have Kartra.
Kartra is a clear winner when it comes to value for money. Why?
Pricing starts at $99 per month and just take a look at the gigantic number of features that Kartra has to offer.
Not only that, but each feature is also extremely powerful too.
For example, Kartra Mail includes automation workflows, lead tagging, and everything a normal autoresponder would include.
There is also no need to use Vimeo or Wistia with your membership sites, as Kartra comes with video hosting too.
And, of course, membership sites, affiliate management, forms, Calendars, funnels, campaigns, pages & checkouts.
Many funnel builders promise to be an all-in-one solution when they aren’t.
However, after taking a look at all the features that Kartra has to offer, you will find that they are that all-in-one solution.
The only aspect that they are missing is blogging.
Although they do have a blogging feature, it simply does not beat WordPress, as WordPress is specialized in blogging.
But, you can run your WordPress blog on a subdomain, for example, blog.yoursite.com to get the best of both worlds.
All these features are extremely high quality as well which is crazy when you consider that their pricing plans start from $99 per month.
Take a look at the Kartra pricing table.
With plans starting at just $99 per month, Kartra beats many of its competitors despite offering more and better tools.
Kartra also offers Add-Ons in case you need more of one specific resource, but don’t want to upgrade which is great.
Plus, the templates are beautiful too.
You can go for pin-point focused sales funnels, or even mini-websites to get the best out of both worlds. If you would like to learn the details of Kartra, I recommend checking out my Kartra review.
Usually, Kartra only offers a 14-day trial, however, for a limited time you can get a 30-day trial by using the instructions below:
- Use this link
- Click “Start your trial”
- Pretend to navigate off the page
- Accept the 30-day trial exit pop up
Due to the features, pricing, templates, and quality… I think we have a clear winner in Kartra when it comes to the best funnel builder.
|Related: Sales Funnel Template (free to download)|
Just behind Kartra, we have GetResponse.
GetResponse was originally just an autoresponder, but as time went on they also added many more features including sales funnels and lead funnels.
What’s great about GetResponse is the:
- Auto-funnel feature
Oh, and of course, the email marketing tools, given that was the initial purpose of GetResponse.
In terms of email marketing, it probably has the most powerful tools on this list, alongside Kartra.
Split-testing, email analytics, workflows, you name it, GetResponse has it.
Let’s take a look at the other features that GetResponse has to offer too.
The auto funnel feature is a cool feature that helps you build your marketing funnels.
This combined with their easy-to-edit templates makes it easy to build high-quality funnels.
It also comes with Done-For-You lead magnets which can be helpful in B2B industries.
GetResponse also comes with tons of beautiful landing page templates that are easy-to-edit and convert well.
You can edit these templates separately and make landing pages out of them, or you can add them to the auto funnel feature which is also really cool.
Despite, GetResponse originally just being an autoresponder, it does do sales funnels pretty well, to say the least.
GetResponse Pricing starts at just $15 per month!
However, that plan does have it’s limitations as you would expect, for example, it only has an autoresponder (not workflows) and only lets you create one sales funnel.
With that being said, that might be enough for someone in which case it could be a fantastic affordable option.
As you can see, GetResponse Pricing is pretty good & affordable.
But, keep in mind, that the price grows with your list, so to get a better idea of the GetResponse pricing, I recommend heading over to the official GetResponse Pricing table.
With the pricing and it originally being an autoresponder, there are some significant limitations too.
There are no:
- Membership sites
- video hosting
- affiliate management
This means you will probably have to use other software too.
Once, you hit the higher number of leads, other options such as Kartra can offer much more value, for practically the same price.
For example, once you go over 10,000 leads on the professional plan with GetResponse, you’re plan costs $259 per month, while with Kartra you can be on the gold plan with many more features & funnels for $299 per month.
Meaning, you would get membership sites, video hosting, affiliate management, better sales funnels for an added $41 per month.
So, that is something to keep in mind when going for an option.
Don’t just plan for now, plan for the years to come.
Switching between platforms once you have properly started, can be a real pain.
In the third spot, we have a WordPress plugin that comes at a low one-time fee!
It’s a comprehensive funnel builder, meaning it has order bumps and up/down sales, so you can make the most sales possible.
If you’re looking for a comprehensive funnel builder, but without all the other stuff that is versatile and comes at a low-price, then WP Profitbuilder is for you.
And, it has tons of features such as:
- Split-Testing + Auto-Optimize
- Funnel Builder +Advanced Analytics
- Speed Optimization
- Easy integrations
It doesn’t have anything else like Membership sites or Email marketing.
However, it does only come at a one-time fee of $147.
Despite it saying “coming soon” for SmartCart, I can confirm that they already have it and just haven’t updated the sales page.
The reason, why I said, that you will need the $147 version is due to SmartCart, split-testing, and funnel building, as these are not included in the other two pricing options.
You probably would also need an autoresponder and hosting, but other than that, you would be good to go.
In terms of sales funnels, WP Profit builder is super-easy to use (drag & drop) & versatile.
Plus you get a ton of templates too!
As it is a WordPress plugin, you can easily add more plugins such as a membership site plugin, if you ever needed too.
Overall, it’s a nice funnel builder with comprehensive conversion tools for an affordable one-time fee.
Don’t like monthly fees?
Then, you will also like Thrive Architect too, another WordPress plugin.
It comes at a one-time fee of $67 and also works well for creating nice-looking pages within WordPress.
It’s also super-easy to use, but the reason it’s behind WP Profit builder is because you don’t get order bumps, upsells, and payment processors.
This means, if you want these features, you will have to go for something like SamCart which comes at an additional $50 per month.
Combined with your hosting and autoresponder costs, this can pretty quickly add up.
But, let’s not forget that it’s a one-time fee and you won’t be limited on things like Contacts, at least not from the funnel-builder side of things.
And, as it’s also a WordPress plugin, if you need any other feature, you can usually just get another plugin, so you aren’t limited by any features.
It also easily integrates with Zapier and most autoresponders, so you shouldn’t run into any issues trying to get your pieces of software to connect.
Thrive Architect Templates
Let’s take a look at the templates that Thrive Architect has to offer.
Keep in mind, these templates come with Thrive Architect and can be used with any WordPress theme, assuming you have a theme that doesn’t need some sort of specific page builder.
The templates do look nice and you can link one page to another meaning that you can build multi-step funnels with ease.
As I mentioned earlier, the only reason why it’s behind Profit builder is that there isn’t a built-in feature for sales funnels including one-click upsells, order bumps, and payment processors.
In the 5th spot, we have InstaPage which lets you build really nice-looking pages, probably the nicest on this list.
InstaPage is a great option for bigger businesses that want super in-depth landing page tools.
Here is an example of a page created by InstaPage.
As you can see, it looks super-professional & clean.
InstaPage Pricing & Features
As I already mentioned, InstaPage has some advanced landing page tools, not offered by many other landing page platforms.
Take a look at some of the features.
Their analytics are much more advanced than you will get from any other landing page builder and you also get advanced heatmaps, meaning you can see exactly what’s engaging your visitor.
InstaPage also boasts to have the fastest landing page software, whether or not that is true, I don’t know.
It would be an interesting test though.
As you have seen in the pricing above, InstaPage’s pricing does start at $199 per month ($149 if paid annually).
In terms of pure quality in what they do, they are probably right at the top.
But, if you are going for InstaPage, keep in mind you will still need an autoresponder as well, plus you can’t of course use it as a blogging platform either.
Nor, does it have membership sites, or anything else in that direction.
Advantages of Instapage:
- Nicest-looking pages
- Most Advanced landing page tools
- Highest-Quality in what they do
Disadvantages of InstaPage:
- Not as many features as you may wish from a $199 per month software
Unbounce is another funnel builder that lets you build really nice-looking funnels and gives you everything you need to build pages that will convert your visitors into leads & sales.
It’s quite similar to InstaPage in the sense that it’s strong & robust enough to be an Enterprise solution, therefore it is also extremely fast.
Unbounce has some different features to InstaPage but also has a ton of them specifically tailored to creating high-quality funnels and landing pages.
Due to the amount of them, I will just name a few that I like, but you can see the full list on Unbounce.com/features/
Unbounce starts at $99 per month with the “essential” plan.
It really depends on how many landing pages you need, if you’re a fairly small business, you should be totally fine with the essential plan.
Also, your Pop-Up’s and sticky bars’ can be applied to all your landing pages.
For example, you can have 1 pop up that you use on every single landing page.
So, in case you were worrying about that, don’t.
Also, all plans can easily be integrated with Zapier and a couple of other autoresponders, but premium integrations such as Salesforce & Marketo are only available in the premium plan and above.
All plans have a monthly visitor limit of 500,000, meaning they pretty much don’t have a visitor limit.
Keep in mind, this is just for your landing pages and not for your blog, so 500,000 is plenty, even if you’re at Enterprise level.
Just like a couple of other options on this list, Unbounce is really good at what they do, but they don’t have the added options of membership sites or webinars if you would want to run one of those.
If you’re looking for a robust solution with no contact or visitor limit and are only looking to sell products or collect emails, Unbounce could be the perfect solution for you.
LeadPages is also another funnel builder software that has nice & clean templates.
In a lot of aspects, I could have put them much higher, but it’s hard because most funnel builders do really specific things well.
In the image below, you can see the LeadPages templates.
They look very clean and professional, which is something that I like about LeadPages.
LeadPages has a huge gallery and even a marketplace for Templates, so most businesses will be able to find a template that suits their business.
They also have 3 pricing plans which you can see in the image below.
As you can see, they have pricing plans starting from just $37 which is great.
They offer great features for landing pages, but not as many as InstaPage and Unbounce.
LeadPages has very basic, yet effective tools.
So, if you’re not necessarily looking for things like heat maps, Dynamic Text updates, and all those really specific tools, LeadPages might be for you.
Especially, if you’re just looking to create LeadPages and not sales pages (See what I did there?), but don’t want to use WordPress.
In that case, LeadPages could work well for you.
With that being said, I don’t like that they limit you to 3 sites on the $79 per month plan when the next plan up from there is $321 per month.
Optimize Press is another great WordPress plugin that you can use to create very nice sales funnels.
Again, I feel like it could be higher up this list, as it’s affordable and lets you create membership sites too.
Due to it being a WordPress plugin, you will have a great amount of flexibility to add more plugins if you need to.
As you can see in the image below, OptimizePress starts at just $99 per year.
You probably would want to go with the “suite” plan though, just to get the added features.
And, you may want to also use it on clients’ sites or your other sites, so it’s best going for that plan, as it’s still very affordable.
Plus, it also makes it much easier to have checkouts, as you won’t need another integration.
Assuming you go for the suite plan, here’s what you will get for just $199 per year:
- Sales & Marketing Funnels
- OptimizeLeads (Forms)
- Membership Sites
Keep in mind, you will still need hosting and an autoresponder, but other than that, you should be good to go.
OptimizePress also comes with a ton of templates.
I think their templates look quite similar to Thrive Architect’s templates, which isn’t a bad thing.
If you’re looking for a WordPress-based all-in-one (minus email) solution, then OptimizePress could be a great option for you.
With Membership sites and low-pricing, they are a good option to consider when looking for your funnel builder.
Next, we have BuilderAll which has a ton of features for a small price.
The reason it’s not higher on this list is that the quality of the features is not the best.
Many users have reported that the support is terrible and that they have little understanding of the software itself, so that’s a pretty big red flag for a platform on which you want to run your business.
I have also used the dashboard & builder and was surprised by slowly the whole thing loaded, it felt like it was taking me 10 minutes to select a template.
The whole platform has a fair few bugs and feels slow.
Most of the users are just affiliates who refer users who usually also become affiliates and then that cycle goes on and on.
Some people love it (usually affiliates), but I didn’t even bother due to me finding the general feel of the dashboard.
With that being said, I am probably a little too harsh on it, as it does have tons and tons of features for a super small price.
And as I mentioned earlier it does bring all these features at a small price, beating all of its competitors.
I believe the affiliate commission is somewhere from 30-50%, depending on whether the affiliate has been referred by another affiliate, meaning that BuilderAll is earning even less per user.
This combined with their low prices probably explains the feel of low-quality throughout their entire platform.
But, as I mentioned earlier some people love it and it does offer a ton of features for a pretty small price.
If you’re on a budget and looking for a lot of features including membership sites, blogging, and more, then BuilderAll might be for you.
In the tenth spot, we have Wishpond, which is also a funnel builder that could have been higher up this list.
Wishpond is a funnel builder that also includes email marketing tools such as automation sequences and has everything you need to build an online business.
Here is an overview of WishPond’s features:
- Marketing automation
- Landing pages
- Email marketing
- Website popups
- Lead management
- CRM integrations
- API access
- Custom CSS
- A/B testing
- Promotions and Contests
As you can see they do have some pretty nice features and pretty much everything you need to get going online.
They also have some nice templates, as you can see in the image below.
I find that the templates look quite similar to LeadPages, which again isn’t a bad thing.
The pricing starts at just $49 per month, for your first 1,000 leads which is great.
However, from there, it goes up pretty quickly and once you start reaching 10,000 contacts or more, you can quickly be over-paying for what the software does.
And, even as soon as you go past the 1,000 lead limit of the “starting out” plan, you can get many more features and the same amount of resources out from Kartra starter plan, as you would from “everything you need” (for the same price).
With that being said, WishPond does have strong email marketing tools and nice-looking pages, so it will be “everything you need” for some people.
For a lot of businesses, you just want to have a couple of products selling on some nice pages and some email marketing workflows, that’s what WishPond does.
In 11th place we have ClickFunnels and I know there will be some people screaming because they want it to be in a higher position.
ClickFunnels is one of the most popular funnel builders, or probably even the most popular one.
It has over 119,000 members.
But, it really isn’t that great.
In fact, the templates look quite scammy, the pages are very basic and there are also many other problems with other features such as:
- Membership Sites
Both of these features have a significant amount of bugs.
Here take a look at the templates:
Plus, to get the “Actionetics” features such as the affiliate management or the autoresponder, you have to be on the $297 plan.
In addition to that, the autoresponder does not even include automation workflows, which we have seen with many other tools such as Kartra, Wishpond and GetResponse come in many lower-priced plans.
Nonetheless, many people love it and have found success with it.
And, despite, it being marketed to new marketers and online businesses, in the hands of an existing online business with tons of leads and customers, the ClickFunnels pricing is fairly cost-effective.
Plus, ClickFunnels does have the nice & comprehensive sales funnel tools like order bumps, upsells and downsells meaning you can make the most out each sale.
You never know, you might like it and they do offer a trial, in case you want to give it a go.
In our 12th spot, we have Keap Grow.
Keap Grow has multiple features including CRM, Email marketing, landing pages, lead scoring, text messages, and more.
In case, you have heard of InfusionSoft, this is the same tool, just the smaller version.
The biggest plan is InfusionSoft.
Keap has 3 pricing plans.
- Keap Grow $79 per month
- Keap Pro $149 per month
- InfusionSoft $199 per month
If you’re wondering why there is a discount applied below, it’s because the first 2 months are usually 50% off.
If you do go for Keap Grow, you will have to go for the Keap Pro plan, to get landing pages which starts at $149 per month.
And, in case, you are unsure what you are paying more for, it’s for the CRM as it is known to be quite powerful.
You also get business phone line & text messaging, as well as appointments.
Tip: ActiveCampaign offers all of these features, just no landing pages, and can be integrated with the one-time-fee options mentioned throughout this article!
Keap Landing Page Templates
The landing page templates are also pretty nice-looking, but also pretty standard.
They are nice, simple & easy to edit.
Using Keap, you get:
- Great Email marketing tools
- Landing Page builder & payment processor
- A Great CRM
If those are the features you are looking for, Keap could be a great option.
Lastly, we have Kajabi.
I know, Kajabi is not necessarily a sales-funnel builder, but if you’re mainly selling courses, you should 100% go for Kajabi.
Kajabi is by far the best membership site builder on this list, has great email marketing tools and nice landing page tools too.
Why is it in the last place?
Because it’s main focus is for people selling courses/membership sites, that’s not everyone.
And, the fact, that you are also limited to one website in the smaller and medium plan is also something that I dislike.
If you’re into selling courses and membership sites, you should definitely go for Kajabi.
Kajabi has 3 pricing plans.
The pricing plans are pretty fair, they also have a lot of capability in terms of leads for each plan’s price.
As I mentioned earlier, the only thing I don’t really like is that you’re limited to 1 website in the basic and growth plan.
Kajabi also comes with templates, just like the other solutions on this list.
Again, they look pretty nice and could fit well for most businesses.
Kajabi Membership Sites
Kajabi has the best membership sites from all these solutions.
Whenever you buy a course from somebody really big in whatever industry they’re in, you will usually see that it’s hosted inside of Kajabi.
- Kajabi University
- 0% Transaction Fee
- Webinars & Events
- Ready to Use Templates
- Assessments (Quizzes & Surveys)
- Drip-feed Content
- 24/7 Chat Support
- Advanced Automations
- Ability to Remove Kajabi Branding
- Affiliate Program
In terms of membership sites for selling courses, it’s unbeatable.
If you’re looking to create a course and sell it at scale, you should probably try Kajabi, especially if it’s a high-ticket one.
Recap of The Best Funnel Builder Software
- WP ProfitBuilder
- Thrive Architect
It’s pretty hard to rank all of these sales funnel builders in order, as they all have different features and use-cases.
Best Sales Funnel Builder Software Conclusion: Why Kartra Wins The Battle
Despite it being pretty hard to rank the best funnel builder software, I think Kartra is a clear winner.
- All-In-One Solution
- Beautiful & Unique Templates
Kartra offers every feature you need for your online business at a very high quality.
No other Sales funnel builder software on this list can match what Kartra does.
Kartra’s starter plan starting at just $99 per month already offers an effective all-in-one solution, as the only feature you don’t get access to is Kartra Agency.
Frequently Asked Questions
Here are some frequently asked questions.
If you have any other questions, feel free to ask me in the comments and I’ll get back to you asap.
What is a Sales Funnel?
This process is then mapped out in a funnel-type map as you can see in the image below.
What is a Sales Funnel Builder?
A funnel builder is a type of software that allows you to build pages that together make your sales funnel.
Often, this software also comes with an autoresponder for the later stages of the sales funnel.
The goal is to build a website that converts as many visitors as possible while having a great user experience.
How Do Sales Funnels Work?
Sales funnels work by introducing the user to a product and then later on selling it.
Today, this process can be automated with many tools shown in this blog post.
What Makes a Great Sales Funnel?
There are 2 main components that determine how good a sales funnel is.
- User Experience
And, once you have these two things on point, you should look to automate it, as this will save you time.
Often, people try to overcomplicate their sales funnels, but what it really comes down to is just the user experience and the conversions.
Which Sales Funnel Builder Is The Best?
Out of the 13 on this list, Kartra is the best funnel builder.
It offers the most features, alongside powerful automation, strong analytics and also comes at a very low price.
However, it always depends on the purpose.
For example, if you are looking to mainly sell courses, you should go for Kajabi.