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There is no doubt that SEMrush is a killer marketing tool for online businesses. However, it can be just as useful for bloggers that are looking to grow their audience.
In this article, we are going to take a look at the 6 best SEMrush features for bloggers to help you grow your blog. A lot of these features that we are going to be talking about can combine extremely well, but we’ll cover that in a little more detail throughout this article.
So, let’s take a look at how you can use SEMrush to grow your blog.
1. Keyword Magic Tool
The keyword magic tool is probably my favorite SEMrush feature, as it helps you spot new opportunities of SERPs that you can rank on. SEMrush will also accurately analyze how hard it is to rank, as well as how much competition there actually is.
Combined with the search volume data, you can then use this to find out which keywords are worth your time. The Keyword Magic tool will also give you several other keyword suggestions related to the terms that you type in which can also help you spark some ideas.
If you would like to go into a deeper analysis of the SERPs, you can also use the Keyword Magic Tool to do so. The tool will also show you other data like the SEMrush authority score or the backlinks to each particular page on the SERP which also helps you understand the difficulty.
I wrote an article a couple of months back about how to do keyword research for your blog posts which will help you find and analyze keywords.
2. Position Tracking
Tracking positions is essential to know how your site is performing. If you would try to track them manually, it would just be way too hard, especially if you have 100’s of keywords.
The good news is, when you use SEMrush you won’t need an external rank tracking tool. As a blogger, you probably have some keywords that you care about more than any others and some that you’re not really too bothered about.
What you can do in this case is track them all, but only highlight the ones that you care about. You can then use filters to find those keywords quickly and choose to only receive email notifications on those particular terms.
The reason I suggest you do this is that you probably post regularly. This means you’ll probably rank for hundreds if not thousands of keywords which would make it quite hard to keep an overview.
Either way, position tracking is another essential tool that helps you understand how your blog is doing so that you can take any actions if needed. Plus, it also helps you with detailed analytics for your positions, if you ever want to get deeper insights into your rankings.
|Related: Best All-in-One SEO Software: Which One Is Best?|
3. Backlink Analysis
SEMrush is great at helping you understand what type of backlinks you need to rank.
You can see all of your own & competitors backlinks with tons of data. This will help you if you would like to rank for a particular term, as you can identify the links your competitors have, mimic them, and eventually get better ones as well.
You can also identify toxic or bad links that could damage your site using the backlink audit tool. After identifying them, you can double-check whether you would like to keep them or disavow them via Google search console.
There is also a range of other metrics that you can check such as:
- Referring Domains count
- Root domain count
- Backlink count
- Top used Anchor text
Combining the backlink tools inside of SEMrush with the keyword magic tool which we spoke about earlier allows you to find out exactly what it takes to rank.
4. Topic Research
Finding out whether you can rank is not of much use unless you have a killer advantage in finding topics.
And, that’s exactly what SEMrush gives you with extensive topic research tools. The way it works is that you type in a topic or a keyword and SEMrush will show you dozens of ideas that you can use in your next few blog posts.
If you have ever used AnswertThePublic, SEMrush has the exact same but a lot more.
Using SEMrush you can also find previous articles that have done well i.e been shared a lot or gained a lot of links. You can use this as inspiration by analyzing why they have done so or you could potentially create a new post on the same topic, but make something even better.
If the first post did well and you create something even better, then chances are, your posts will perform well.
5. Writing Assistant & Content Template
SEMrush also helps you create content that will rank.
It does this by taking a look at what’s already ranking and taking patterns of what Google likes to see for the particular SERP. This includes things like word count, readability, headings, and keyword density. This is, of course, just a guideline but it helps you understand what is working at the moment.
If others are ranking, then you know that’s what Google is looking for. It will also show you some recommended keywords which your competition has commonly used.
This is just another feature to help you with a particular part of the blogging process which is writing optimized content.
6. Social Media Posting + Analyzing
Something that I never even noticed up until a couple of months ago, was that SEMrush actually lets you post to your social media channels.
As a blogger, this can of course be really helpful as it lets you share your new blog posts to your social media channels. The social media tool also has detailed analytics (very detailed!). I’m pretty sure external social media tools don’t have analytics as detailed as this, as SEMrush lets you perform all kinds of tasks on social media too.
For example, you can look at your competitors’ posts and sort them by engagement. Now you just have to find out what makes the best posts so successful and can do the same for some of your future posts.
I like that SEMrush also helps you with the tasks indirectly related to SEO, Blogging, etc. as this way you don’t need to get an external tool for them.
How SEMrush Helps You With The Entire Blogging Process
The reason SEMrush is rated so highly among bloggers is that it helps you with the entire process of posting a new post. There isn’t another tool that does this. While some tools do one particular task well (for example, Ahrefs analyses backlinks well) SEMrush does it all, for the same price.
SEMrush pretty much holds your hand from the point where you are looking for content ideas to writing the content and analyzing results.
If you’re not quite sure what I mean by this, take a look at the steps below:
- Find content ideas (topic research)
- Analyze data to find opportunities (keyword magic tool)
- Analyze data to see difficulty (keyword magic tool + backlink checker)
- Write optimized content (writing assistant)
- Share content on social media (social media posting tool)
- Analyze results (backlink checker, position tracker, social media analyzer, etc)
This is the exact reason why SEMrush is the perfect tool for bloggers who:
- Want to grow their blog
- Work on their SEO themselves
- Need help with the tasks around posting blog posts
Get an Exclusive Extended Trial
As you have seen throughout this article, SEMrush has some pretty sweet features for bloggers. It takes you through the entire process of posting from A to Z to make things as easy and effective as possible.
If you’re a blogger, you should consider giving SEMrush a shot, as it will likely help you grow your blog by helping you spot opportunities that you wouldn’t have spotted usually.
Normally, SEMrush only offers a 7-day trial.
However, if you use the link below you can get an exclusive 14-day trial so that you can really give it a nice test-drive.
Try SEMrush for 14 Days (Exclusive Deal, normally 7 days)