Customer Journey Stages

Whenever we think about online marketing, we need to look deep into the customer journey stages. The stages are vital because we mainly have to get the deepest understanding of the customers, we have in the online marketing process. In understanding the customers, we are going to look deep into the customer journey and find … Read more

How to Maximize Email Marketing

It has become a constant trend for digital marketers to reach out to more audiences through email marketing. However, there is nothing that has ever been perfect in its normal use. Then comes the question of how to maximize email marketing.  There are always some basic adjustments that need to be done on each and … Read more

Kartra Email Marketing: Is It Any Good?

You came across Kartra, but you’re not quite sure how good the Kartra email marketing tools are… No problem. In this article, we are going to putting Kartra’s email marketing tools to the test to see whether they are good enough to match what your normal autoresponder does. Kartra Email Marketing: Is It Any Good?  … Read more

Kartra vs Teachable: Which One Is Better For Your Course?

Creating an online course can be pretty profitable and fun. But, picking the platform which you want to host your course on can be quite a hard decision. Today, we’re going to compare Kartra vs Teachable, which are both two great solutions to host your online course.  For this comparison, I am going to assume … Read more

Deliverability: What Is It and How Can You Improve It?

  Today, we’re going to be taking a look at Deliverability, what it is, and some practical tips that will help you improve your deliverability. If you have started email marketing, you have probably heard of deliverability or probably know what it is. Either way, taking the steps we are going to cover in this … Read more

What Is Split-Testing & How Does It Work?

  In online marketing, you often hear the word split-testing being thrown around. And, it’s for a good reason, as split-testing can have great benefits on your conversions. If your conversions are higher, then you’re going to make more money. It’s that simple. What Is Split-Testing?  Split-testing also is known as A/B testing is the … Read more

What are Order Bumps, Upsells and Downsells? | Comprehensive Sales Funnels Tools Explained

  Conversions are probably one of the most important factors in online business. Yeah sure, you will need the traffic to get conversions, but if your traffic is not converting, it’s practically useless. Today, we’re going to take a look at three key features that most of the funnel builders online have to offer. These … Read more

What Are Automation Workflows and Why Do You Need Them?

  Today, we’re going to take a look at a useful email marketing feature, which should be part of your automation marketing strategy. Most email marketing tools will have this feature and many other features. However, in the rare case that your autoresponder doesn’t have this tool, we are going to take a look at … Read more

What Is Lead Tagging and How Can You Use It?

  Today, we’re going to talk about a marketing-related topic, email marketing to be precise. It’s a feature that most autoresponders have and should have, as it has great benefits and helps you manage your list more effectively.  In case, your autoresponder doesn’t have this feature, we are going to take a look at a … Read more