ClickFunnels vs ActiveCampaign

ClickFunnels vs ActiveCampaign: Which One Is Best For You?

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Welcome to my comparison of ClickFunnels vs ActiveCampaign.

In this comparison, I will take you through both ClickFunnels and ActiveCampaign, so that you can make an informed decision before signing up for either of these two pieces of software.

I will also be showing you some other alternatives that you may prefer as well, so keep an eye out for that too.

ClickFunnels vs ActiveCampaign

ClickFunnels vs ActiveCampaign

Clickfunnels is a funnel and page builder tool, while ActiveCampaign is an autoresponder. This means they are not designed for the same purpose. Both of these pieces of software can be integrated with each other, meaning you can use both of them if you wish to do so.

What Is ClickFunnels

ClickFunnels is a sales funnel builder founded by Russel Brunson in 2014.

Since then it has become one of the most popular sales funnel builders on the market and has over 119,000 members. (ClickFunnels)

ClickFunnels aims to be an “all-in-one” platform that helps its customers convert their visitors to a sale through a sales funnel process.

What Is a Sales Funnel? 

A sales funnel is the process in which a visitor is turned into a sale.

This process is demonstrated in a funnel-type shape, which is why it’s called the sales funnel. (See Image Below)

Usually, the stages of a sales funnel are something along these lines: 

  • Awareness
  • Interest
  • Evaluation 
  • Decision
  • Purchase

Different Uni’s and colleges and businesses have different names for the stages, but they are all pretty much the same concept. 

ClickFunnels aims to help its customers build these sales funnels that are laser-focused on turning a visitor into a sale. 

ClickFunnels Features

ClickFunnels main features are:

  • Funnel templates
  • Drag & Drop Editor
  • ClickFunnels Membership Sites (These are not very good)
  • Email Marketing (Only in $297 plan and it’s limited)
  • Affiliate Program

Funnel Templates

Firstly, we have the funnel or landing page templates that you get within ClickFunnels.

In ClickFunnels, you will find 100+ templates which will make it easier to build your funnels.

Personally, I’m not a big fan of these at all.

They all look extremely similar to each other and often even look quite scammy. 

Instead of separate templates, they look more like versions 1.1, 1.2, and 1.3 of the first template. 

Drag & Drop Editor

Luckily, for ClickFunnels users, it’s possible to edit these with the drag & drop editor.

The drag & drop editor is pretty easy to use, you really don’t need any tech experience to use.

You can easily add any checkouts, opt-in forms, or any other elements that you would like to add.

ClickFunnels Membership Sites

Next, we have ClickFunnels’ membership sites.

They are really basic and not very good.

If you are somebody who sells a lot of courses, you probably want to avoid using ClickFunnels to host your membership site.

You probably want to use something like Kajabi instead.

ClickFunnels membership sites have a bad user experience, don’t track user progress, and have many other issues with them too.

With that being said, if you’re just looking to create a small course to give away for free, you will probably be fine using ClickFunnels.

Email Marketing

The email marketing tools that are available within ClickFunnels, only are available in the $297 per month.

This means, they probably value their autoresponder at least $90 per month, which is really funny. Why?

It does NOT include action-based automation sequences, which you literally need for any online business.

Luckily, you can integrate another autoresponder such as ActiveCampaign, even with the $97 per month plan. Another autoresponder that you can use is Aweber. If you want a full comparison between ActiveCampaign and Aweber, you can read ActiveCampaign vs Aweber.


ClickFunnels’ support team is pretty much non-existent.

Their “live-chat” feature is just a little robot that bombards you with irrelevant articles.

And, once it finally is connecting you to an expert, you have no idea how long it will take.

Given, that it’s a “live chat” feature, you would expect this to be a couple of minutes. However, in some cases, it can be days.

In the $297 plan, you do get priority support, but in the $97 plan, you don’t.

So, if you’re looking to go on the $97 per month plan, be aware that often the support can take over 48 hours to respond.

ClickFunnels Affiliate Program

You do also get access to the ClickFunnels affiliate program if you get approved.

The ClickFunnels affiliate program has 3 commission levels, 20%, 30%, and 40%.

In order to reach the 40% level, you have to have referred 40 active members. 

There also are additional incentives such as for example the dream car, which you can get by referring 100 active members.

You can also promote other products by ClickFunnels, such as for example the OFA challenge or Russel Brunson’s books.

Easy Integrations

Luckily, you can also integrate ClickFunnels with many other pieces of software such as ActiveCampaign, Zapier, etc. meaning that you can get email marketing and other tools when using ClickFunnels. 

ClickFunnels Pricing

Let’s take a look at the ClickFunnels pricing. 

Other than the # of pages, funnels, visitors, and domains, there really isn’t anything special separating the two plans. 

So, if you only need a smaller amount of resources, you should have no problem with going with the smaller plan, if you want to use ClickFunnels. 

What Is ActiveCampaign

ActiveCampaign was founded by Jason VandeBoom in 2004. 

Since, then it has also become one of the most popular autoresponders on the market, with over 90,000 customers in 161 different countries. 

It helps businesses all over stay connected to their customers. 

ActiveCampaign Features

ActiveCampaign has many features including:

  • Email Templates
  • Automation Sequences
  • Broadcast Emails
  • Split-testing
  • Lead-tagging and scoring
  • Form-builder
  • CRM

They have also recently added a “conversation” feature which allows you to manage your email inbox in the ActiveCampaign dashboard.

However, this feature does come at a small additional cost and I have personally not used it, so I can’t really tell you too much about it.

If you would like to learn more about this feature, you can head over to

Email Templates

ActiveCampaign comes with tons of different Email Templates, allowing you to send beautiful-looking emails very quickly.

They are extremely easy-to-edit and nice-looking.

Personally, I don’t like to use email templates, as I just send basic emails. However, this is heavily dependant on your industry, so these templates can definitely be extremely useful.

Automation Sequences

Automation sequences, the feature that ClickFunnels is missing.

Using this feature, you can send emails based on the actions of your subscribers.

For example, if the contact has opened the email, send Email A, but if they haven’t then send Email B.

As the name says, this process is automated.

Try ActiveCampaign For Free!

Related Article:

ActiveCampaign vs GetResponse

Broadcast/Newsletter Emails

You can also send broadcast and newsletter emails, which is pretty standard.


Here’s something I really like about ActiveCampaign.

Split-testing, but not just in broadcast emails, you can also split-test inside of the automation sequences.

This can help you get additional data, so that’s definitely a great feature.

Lead Tagging & Scoring

ActiveCampaign also comes with Lead tagging & scoring.

If you don’t know what these are, here is a quick explanation:

Lead tagging: Tags can be attached to your leads to segment them down the line. So, for example, you can say everyone who joined your email list through your blog, gets a “blog” tag.

Then, down the line, you can send an email to only those leads with a specific tag if you wanted to.

This can be combined with the automation sequences too.

Lead scoring: ActiveCampaign helps you determine which of your leads are active or inactive by giving them scores. You can then act on this info by sending custom sequences to maybe stop them from being inactive.


With ActiveCampaign, you also get a form builder.

The forms that you build can then be integrated with other apps and software such as Shopify, ClickFunnels, WordPress, and many more.

Sadly, these forms do not replace landing pages, despite being able to create them into somewhat of a page themself.

If you want to see a live example of one, here you go.

Keep in mind, I never put a lot of effort into making them look nice and adding colours. 


ActiveCampaign also has a very good CRM (Customer Relationship Management) feature.

This feature is also great, as a lot of the heavy-lifting can also be automated, as you can see in the demo below.  


Unlike ClickFunnels, ActiveCampaign has a great support team.

Their live chat feature has an actual person behind it and their team is super-friendly.

Once, you join ActiveCampaign, they will also call you 1-2 times to see if you have any questions, or if they can help you in any way.

ActiveCampaign’s support is much better than the support of many other Software companies.

Easy Integrations

ActiveCampaign is also a well-recognized and globally known Autoresponder.

This, of course, means that they have easy integrations with other apps and software such as ClickFunnels, WordPress, Shopify, Zapier and more.

So, as I mentioned earlier, if you want to use ActiveCampaign and ClickFunnels, you can easily do so as they are really easy to integrate with each other.

ActiveCampaign Affiliate Program

You can also join the ActiveCampaign affiliate program when you join ActiveCampaign.

They also have three commission levels that pay 20%, 25% and 30%. 

The amount you are paid is dependant on the number of referrals you make. 

ActiveCampaign Pricing

The ActiveCampaign pricing depends heavily on how many leads you need and which plan you pick, meaning it updates dynamically.

Below, is the ActiveCampaign annual pricing for under 500 contacts.

To see the full pricing table, please head over to ActiveCampaign. 

What’s great about the ActiveCampaign pricing is that in the lite plan, you get automation sequences.

So, you can get the lite plan and integrate with for example ClickFunnels and get automation sequences for a small price. 

Which One Should You Choose? 

You’re probably going to need an autoresponder with automation sequences.

So, either way, you’re probably going to have to use ActiveCampaign and integrate it with whatever you’re using, unless you use option 3.

This means, it’s pretty much just the page builder that you are unsure of, so let’s take a look at all the alternatives you could use.

Option 1: ClickFunnels (+ ActiveCampaign?)

So, your first option is just to use ClickFunnels.

If you do go down this route, then you probably want to use ActiveCampaign as well, as I mentioned earlier. 

Due to you using ActiveCampaign for email marketing, there would be no need to use the $297 per month ClickFunnels plan, unless you go over the visitor or page limit of the lower plan. 

This means, your total cost would be $97 + ActiveCampaign cost (Depending on the plan you choose).

I’m not a big fan of ClickFunnels, but if you are, then this option could work well for you.

Option 2: Other Page Builder + ActiveCampaign

Your second option is to use another page builder and integrate it with ActiveCampaign.

Here are some other options that you can consider:

  • BuilderAll
  • LeadPages
  • Elementor
  • Thrive Architect

Keep in mind that in order to use Elementor or Thrive Architect, you will need hosting which is extremely cheap and starts at like $2-$3 per month.

Basically, you would be hosting your own site and using the WordPress CMS where you could then install the following plugins:

  • Thrive Architect Or Elementor
  • Hosting
  • WooCommerce

Your total cost would probably only be around $10-$20 per month + ActiveCampaign.

However, keep in mind that there is a huge learning curve when it comes to WordPress, which might make it much harder for you to build your pages.

Plus, depending on what you want to do, you may need another dozen of plugins in which case, your site could be really slow, meaning that you will need more expensive hosting, meaning your cost will stack up pretty quickly.

Option 3: Kartra 


Another great alternative is Kartra.

Kartra is similar to ClickFunnels but has much nicer templates and you can build mini-websites if you wanted to.

Plus, you get powerful email marketing tools including automation sequences, so you won’t need to integrate with ActiveCampaign.

And, you also get membership sites, affiliate management, video-hosting and more, so you could definitely give it a go.

Usually, they only offer a 14-day trial, but I found a way to get a 30-day trial.

Use the instructions below to get your 30-day trial:

  1. Use this link
  2. Click “start your Trial”
  3. Once the page is fully-loaded navigate off the page
  4. Accept the Exit pop-up that offers a 30-day trial.

It’s definitely an option that you could consider, as you shouldn’t have to integrate with any other software.

ClickFunnels vs ActiveCampaign: Conclusion

In this comparison, we compared an autoresponder to a page builder.

While ClickFunnels does provide email marketing tools in their $297 plan, they are by no means anywhere near the standard of the email marketing tools that ActiveCampaign provides. 

On the flip side, you couldn’t use the form-builder that you integrate with other pieces of software, as a page-builder.

Hopefully, this comparison has helped you make a decision on which software you want to use. 

If you are stuck between different software then, you could also just give all the trials a shot and see which software suits you best. 

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