Customer Journey Stages

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Whenever we think about online marketing, we need to look deep into the customer journey stages. The stages are vital because we mainly have to get the deepest understanding of the customers, we have in the online marketing process. In understanding the customers, we are going to look deep into the customer journey and find out what each has to present. 

This is what we mainly refer to as the onboarding process of the customer. There are distinct steps that we need to take the customer through to bring in the customer until they can now buy into your product. There are five major phases of the onboarding journey that we are just about to talk about. However, what we need to know is the importance of the journey. 

Customer Journey Stages

Why Is the Onboarding Journey Important? 

Whatever we talk about in regards to customer journeys majorly reflects the sales as the final step. We need to how to get a possible customer and cultivate them into one. You need to bring them and guide them kindly and carefully to the sale without actually risking losing them midway through the onboarding journey. 

There are some practices that we can call best and actually employ throughout the journey. You need to be friendly and focus on majorly the impression you give to your possible customer with actually less focus on them buying since that encourages you to be pushy towards the final stage. 

The importance of the onboarding journey, therefore, is that it systematically guides possible customers and leads them to the purchase in the best way possible. 

Some stages in this process may seem little and of less importance but I should remind you that every step is just as important. The following are the main customer journey stages and how important they are to the marketing process. 

1. Awareness 

This stage is also called the presale stage. It is the stage where we mainly find out about what we are looking for that’s from the customer’s perspective. From the seller’s perspective, we ought to notice that this is the stage where we identify our potential customers and try to give them all the best information they need at the early stages and how they will continue with the journey.

 At this stage, you need to be friendly and know how to minimize the call to action since your customer is just getting to know what you present.  

If at all you have kept them, you should get rid of anything that seems to be pushing your customers towards making the purchase. Provide all the relevant content that can make your customers understand what you offer. 

It is the first stage towards decision making and you ought to provide the relevance of your customer making the decision towards buying your product. 


This is the second phase of this journey. It mainly focused on the comparison, maybe from other providers of similar products. This is where you can easily lose your customers. What you need to do is to keep your customers close and show them how your products are better than the others. 

In this case, you have to provide relevant content that pulls your customers even closer to the final purchasing stage. There are a lot of strategies that you can apply here in that you will need to put the interest of developing a good relationship with your clients in an attempt to convince them to get to the final stage. 

We already talked about giving the customers enough space to consider and come up with their own decision as to whether they should buy your products or not. However, our main aim is to make sure we keep the client as close to purchasing as possible. 

3. The purchase stage 

In this stage, we focus on the customer almost completing the journey. It is most at times referred to as the post-sale stage. It mainly consists of the process of helping the customer decide on taking the product and you would have successfully given out the product in the final stages. 

It comes down to how we handle the customer even as we see that they have purchased the product. The purchase stage is more of a transitional stage since it covers both before the purchase is made and after it has been made. After this, you would need to keep your customer in touch. This leads us to our next phase of the customer journey stages. 

4.Retention stage 

Retaining a customer has ever since been the hardest in the whole process of tapping and converting leads. What we need to do is, therefore, to maintain the communication trends and manage the client’s satisfaction and approvals. They ought to have the best experience even after they have purchased the products. 

As a buyer, anticipate even more problems that the client might pose as questions and you will need to answer them appropriately to make the customer feel well served. In this way, they will yearn to have more experience with you and how you manage your sales. 

Customer journey stages – advocacy 

When you have achieved a purchase, you will have fans. The services you offer and how you offer them often determines this. When you have fans, they would market you better than any other strategy. This is the final stage of this journey. 

You could also read about how to maximize e-mail marketing.

Customer Journey Stages – Conclusion

To conclude, each customer count and that is exactly why we are talking about the customer journey stages. Understanding each part of the journey will help us specifically know how to handle the customers with the necessary relevance and with much stress on making the customer think of buying your product and not literally telling them to buy your product. 

The five stages are what give us a reason to see how to manage the customers from when a customer gets interested in your product to the time, they make the purchase. The main thing, however, is to make sure you don’t try to drag your customers into the purchase. Pushy opinions would discourage your clients rather than making the move to the next stage.

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