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Today, we’re going to be taking a look at Deliverability, what it is, and some practical tips that will help you improve your deliverability.
If you have started email marketing, you have probably heard of deliverability or probably know what it is.
Either way, taking the steps we are going to cover in this article to improve your deliverability is never a bad thing.
What Is Deliverability?
Deliverability in email marketing is the ability of your emails to be delivered instead of going to the spam folder. Due to a very small number of people checking the spam folder, deliverability is extremely important if you want to get your emails read.
Why Is Deliverability Important?
For most marketers and businesses, emails are used to drive conversions.
This means deliverability has a direct impact on the sales you make, meaning it’s tremendously important.
If nobody is reading your emails, nobody is going to click your links and nobody is going to buy from you.
So, getting deliverability right is extremely important.
What Affects Deliverability?
Here are some things that affect Deliverability:
The email itself (does it use words also commonly found in spammy emails?)
Your Domain IP’s reputation
Domain Ownership verification
The servers deliverability from which you are sending the email (your autoresponder)
As you can see above, there are quite a lot of factors that go into your deliverability and there are probably a couple more.
However, in this article, we are going to focus on the ones mentioned above, as they are the factors that will have the biggest impact.