Difference Between On-page and Off-page SEO

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Search engine optimization is very wide since it involves a number of techniques that affect every aspect of the possibility of a website to feature in natural search results and consequently rank higher on google. For us to understand better what it entails on every single side of SEO we need to narrow down to the two major divisions of search engine optimization. So, today we are going to talk about search engine optimization on the basis of off-page and on-page SEO. Let’s get to see the difference between on-page and off-page SEO.  

For better understanding, we need to know what we mean by on-page and off-page SEO, separately.

Difference Between On-page and Off-page SEO

On-page SEO 

On-page SEO is basically the technique that entails optimizing individual web pages in an attempt to make the whole site rank better on search engines. With on-page SEO, we are bound to talk about all the processes that involve making the web pages rank better on any natural search result. 

The processes work better through making every aspect of the web pages that attempt to optimize the website better especially in structure. 

Off-page Optimization 

Off-page optimization basically entails the process of optimizing a whole website. Majorly people associate it with link building. However, there are a number of many other processes that make this process possible. 

We are basically talking about processes that involve blogging and all the other media techniques that involve boosting the possibility of ranking better on organic search results. 

Having known that, we can now get to the major differences that come between on-page and off-page SEO. 

  • On on-page SEO, we major our optimization process on the structural basics of a website such as content optimization, keyword research and planning, and further optimization on the content pages. 

On the other hand, when talking about off-page SEO we are talking about all the processes that involve promoting the website in an attempt to make it more popular but away from any structural alterations. We can also talk about link popularity as a result of successful link building. 

  •  Internal linking is basically associated with on-page SEO where we work with the content and build the links within the website’s content and structure. On the other side off-page, SEO deals with building links outside the website and further using techniques that link the website to other forms of media that make it popular and help in making the website rank better on the search engine through direct linking. 
  • On-page SEO basically tends to look so much into what your website content is about. It scrutinizes the structure of your content, the organization, and how fast it can be found by search engine crawlers. All the work you do in researching and using search engine optimization tags falls under this and explains why they are important. With off-page SEO we tend to base so much on how popular your site is. 

Main Activities That Distinguish On-page and Off-page SEO 

For even better understanding, we need to narrow down to the major activities that show the difference between on-page and off-page SEO. Note that all the activities pertaining to search engine optimization are equally important. 

However, our discussion majors on the basics processes of on and off-page optimization processes. Now, let’s look at what is found in both on-page and off-page SEO and the techniques behind each of them. 

Difference Between On-page and Off-page SEO – On-page SEO Techniques 

  1.  Including title tags 

Title tags are the brief texts that are included in on-page content to guide the website visitors to what the page is all about. In creating these title tags there are specific formats that need to be put into consideration and the practices that should be either included or omitted in the title tags. Title tags are key to on-page optimization. 

  1. Keyword and key phrase optimization 

This is the main characteristic of on-page optimization. It mainly entails the research and use of certain words and phrases that characterize the availability of whatever you are presenting on your page on the possible organic search results. Keywords serve to optimize the content on every page of the website in what we refer to as organic search engine optimization

  1. Meta description 

The meta description is what encompasses the whole content on a specific page through a short description that briefly talks about what the page is all about. Having the meta description on your page helps the page visitors see if what you present is what they really wanted. 

  1. Internal linking and anchor texts 

When we talk about anchor texts, we are basically talking about the hyperlinks that you link to your webpages. This means that they help your visitors to navigate quite more easily through your website. Linking your content internally gives your website an SEO boost though it might be not so big. 

Difference Between On-page and Off-page SEO – Off-page SEO Techniques 

  1. Link building 

There is a lot we can talk about under link being. However, unlike the internal and anchor link building, we have talked about above, here we are going to focus on external or direct link building. We build links in different formats including the use of self-created links and manual link building. Manual link building is basically requesting the links from relevant sources. 

  1. Social media marketing 

Under this, we mainly focus on seeking link popularity through sharing content or sections of your content on social media platforms. Inviting traffic through social media links also falls under this technique. It is basic and simple to conduct. 

  1. Guest posting 

Guest posting majorly helps by bringing in referral traffic. Your brand, therefore, becomes something like an authority platform from where the guest posts can be hosted. It builds trust in your site and develops relevant referral traffic from referral activeness. 

Also, you could read how to increase SEO on google.

Difference Between On-page and Off-page SEO – Conclusion

This article seeks to shed light on the major difference between on-page and off-page SEO. It is important to understand each of their aspects and equally know how to employ them for better results. However, we cannot be able to classify whether one is better than the other. The importance of learning this is to know when and how best you can use the different techniques that are relevant to search engine optimization from both angles. 


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