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Your domain is brand new, it will take some time to get found, and afterward, it will still be in the Google sandbox.
On the project that I am working on, Google found it on like the second day (naturally), but we tried all kinds of stuff to get it out of the sandbox, but it’s not happening.
We posted so much content in the first week, set up 25 different social profiles, had social signals and all kinds of stuff. However, we just wouldn’t even rank for anything, so we decided to wait.
To be fair, our site is not even two weeks old right now, so it’s probably best to wait.
Just be aware of this and don’t expect to rank overnight, or as soon as it’s indexed.
Focus on beating your competitors in all ranking factors instead.
Why EMD only really work in Low-Competition Niches
EMD only really work in low-competition niches.
The reason for this is if you go into a really competitive niche with an EMD and you’re competing against a bunch of high DA sites that built their sites over years with teams, consistency and a lot of money, you got practically no chance and an EMD won’t do much.
Mainly because of the age of all these sites, it would be hard to make Google think it’s your brand name and people have been looking for your site, instead of these guys who have existed for 10 years and been on the SERP for 10 years with good user metrics.
However, if you go into a niche, with an EMD where 5-10 people are trying to rank for that keyword and you have:
The best content
The most links
The most social signals
The most relevance
Basically, the most everything PLUS your EMD, then this will be a good indication for Google, that these people are looking for you.
And, if you have what the people are looking for with good user metrics then good luck to anyone trying to beat you on that SERP.
Do EMD’s work?
Competitive niches: No, unless you do years of building.
Low-Competition Niches: Yes!
I’m sure the keyword “overcoming obstacles” is not the easiest to rank for as it’s packed with loads of high authority sites, but look what ranks #1.
Advantages Of EMD For Affiliate Marketing
Let’s take a look at the overall advantages and disadvantages of an EMD.
Keyword-Heavy Anchor Text
If you’re building backlinks, of course, you will have some branded ones.
However, if you have an EMD, then your exact keywords will be in the branded backlinks, meaning you will be able to go for a little bit more keyword-heavy anchor text.
This can also contribute to you eventually taking up the whole SERPs and leaving no chance for anybody else.
Let’s say for example, your EMD is bestwashingmachinecleaner.com, you’re going to get a lot of anchor text like this:
Using an EMD, it’s a little easier to get multiple rankings.
This of course, will result in a huge CTR for that keyword, meaning you will get more traffic.
And, your competitors will have little chances outranking you.
Overall Unfair Advantage
With an EMD, you have a real unfair advantage.
The keyword is literally your brand name resulting in:
Multiple rankings (sometimes)
More keyword-heavy anchor text
A more-optimized site for that keyword
Disadvantages Of EMD For Affiliate Marketing
There are some disadvantages to EMD too. Here are the main three:
Usually Not Good For Branding
It’s usually not very good for branding purposes.
If your name is bestcreditcardrepaircompanies.com that’s not a very brandable name.
There are some occasions where it can be very brandable, but not always.
Useless in Competitive Niches
If it’s in a competitive niche, then there really isn’t much point in having an EMD.
You will never really get to the point of good branding like all of your competitors, so it’s practically useless.
As I mentioned earlier, only use it in low-competitive niches.
Some people say it’s useless if it’s not a Home Page-heavy SERP
Some people say it’s useless, if the SERP doesn’t really seem to rank home pages.
However, I still think it gives you a decent advantage, due to the branded backlinks and the fact that your site will be better optimized for that keyword overall.
Eventually, you will probably also be able to grab multiple rankings, depending on how many links you build, your content, and the competition of that SERP.
Best Uses For Your Money Site
There are two ways that I use/have used EMD in the past.
I’m not sure if there are any other ways to use them, but here are the two ways that I have used them.
So, if you want to use an EMD, you can use one of these strategies.
Using It For Your Money Site
The first way is the more simple way which is to just build your money site on it.
For example, let’s say you are doing some local SEO, lead gen type of stuff and you live in a random city, for this example, let’s say bristol. And, your niche for this example is TV aerial installers.
So, now, you can register a domain name named TVaerialinstallers.com and build a basic lead gen site on it, maybe offering a free quote best price guaranteed.
Then you build out the site, build some links, and eventually, you will rank (if you do everything well).
Now, you can get paid for the leads you generate for your local client.
The second way is the redirect strategy.
No, you don’t just buy it and redirect it to your money site, if that’s what you’re wondering.
What you do, is you buy it, rank it, and then redirect it.
Keep in mind, that you can sometimes see a 10-30% traffic loss when redirecting, so is it worth the effort?
I’m not sure. For most SERP’s, I don’t think it would be, as you can probably rank almost as well with a normal site.
However, there may be some cases where you really want a specific keyword, so you use an EMD, but you also want it on your brand name, so you use this strategy.