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Email marketing is one of the best ways to market your business.
But, before you can get started with email marketing, you’re going to need an autoresponder and probably a landing page or some sort of place to collect emails.
Who will take the crown? Let’s find out.
GetResponse vs MailerLite: Overview
|Services||Email marketing, CRM, Landing pages, funnels||Email marketing, landing pages|
|Pricing||Starting at $15 per month|
Full: See website
|Starting at FREE|
Full: See website
|Free Trial?||Yes, 30 Days (No Credit Card Required)||Free Plan|
What Is GetResponse?
GetResponse is an email autoresponder founded in 1998.
Since then it has become much more than just an email autoresponder, it has become a complete marketing system.
It’s also one of the most popular email marketing service providers on the market.
What Is MailerLite?
MailerLite is also an email autoresponder which is becoming increasingly popular among marketers.
Unlike GetResponse, it wasn’t founded in 2010.
However, it is rapidly growing and also has great email marketing and landing page features.
As I have mentioned earlier, GetResponse is a complete marketing system.
This means, it has quite a lot of features, so I have broken them down into the core features.
Email Marketing Features
As you would expect, GetResponse has powerful email marketing tools.
GetResponse’s email marketing features include:
- Advanced Analytics
GetResponse gives you everything you need to send analytics-driven and automated emails.
GetResponse also has a landing page feature.
It comes with 150+ beautiful templates that are extremely easy-to-edit.
The next feature is the auto-funnel feature.
This feature allows you to create your entire marketing funnel in one easy-to-use application.
It comes with a template for each type of funnel and all you need to do is add in the assets which you would like to include in the marketing funnel.
You can even configure settings such as the cost of the traffic so that it can calculate your ROI.
And, that’s not all…
If you’re in B2B niches, it even comes with some done-for-you Lead magnets on topics such as Conversion-optimization.
Next, we have the CRM function.
CRM stands for customer relationship management.
GetResponse comes with a visual CRM pipeline tool which is great, as you don’t need to integrate it with your autoresponder as GetResponse is your autoresponder.
However, it’s not quite advanced as an actual CRM or ActiveCampaigns CRM. If you would like to read more about that you can read my comparison of ActiveCampaign vs GetResponse.
MailerLite has also become a little more than an Autoresponder.
It has the following features
- Email Marketing
- Landing pages
In terms of email marketing, MailerLite is quite similar to GetResponse.
It comes with everything you would expect from your normal email marketing software.
MailerLite does not have a lead scoring feature. This feature is only available in GetResponse.
However, I would say that the editor and email templates are a little superior over GetResponse.
If you are the kind of person to send visual emails, then this could be an advantage.
Next, we have the landing pages.
MailerLite also has many great templates that are super-easy to edit.
There are over 25+ landing page templates which is quite low, but fine as you can easily edit them.
What About Deliverability?
Deliverability is a key part of email marketing.
There are many studies that show that GetResponse has a 95%+ Deliverability rate.
However, I always like to use the data from private studies, as I feel these are more accurate.
Here is what was found in a study by email tool tester:
- MailerLite 78.4%
- GetResponse 75.6%
Both of these figures are around the average. If you’re super-bothered about deliverability, I recommend taking a look at ActiveCampaign.
However, as long as you follow the best practices, you should not have any deliverability issues.
And, it’s not like the Deliverability rates of Mailerlite and GetResponse are terrible, they are industry average. It’s also worth learning about the differences of a soft bounce vs hard bounce in email marketing which will improve your deliverability.
Just like most autoresponders, GetResponse pricing table is dynamic depending on number of leads and stuff like that.
If you’re just starting out and have under 1,000 leads then you can use the pricing table below.
However for a full pricing table, please visit the GetResponse website.
It’s the exact same with MailerLite, so I recommend checking out the website if you need more than 1,000 contacts.
As you can see, you can actually get started for completely free.
How Good Is MailerLite FREE?
If you’re just starting out, the free plan probably looks quite interesting to you.
And, it should.
It has all the features you need (automation workflows, landing pages, etc.) and the limitations are minimal.
Here are the main limitations of the free plan:
- No custom domains
- No support other than email
- No removing MailerLite branding at bottom of your emails
- No auto-resend or deliver by timezone
There are a couple of other things too, but I suggest just heading over to the official website for more detail.
GetResponse vs MailerLite: Main Differences
GetResponse is a full marketing system that comes with more features than MailerLite. MailerLite comes with landing pages and everything you need for Email marketing, but GetResponse also comes with sales funnel and CRM functions.
However, MailerLite will be enough for some people, as it offers great features for beginners. It also has a completely free plan which is the best free email marketing plan out there.
On the flip side, GetResponse has some of the best overall marketing features on the market.
Who Takes The Crown?
Of course, if you want to go by overall feature-wise it’s going to be GetResponse.
However, for a lot of people, beginners especially, MailerLite will be the preferred option.
So, overall GetResponse but for anyone only needing landing pages and email marketing tools, it would have to be MailerLite.
Either way, both of these options are great for their own purpose.
If you need all the marketing bells & whistles go for GetResponse.
If you’re only looking for email marketing tools and landing pages, go for MailerLite.
Features inside of GetResponse, not available in MailerLite
GetResponse has all the features Mailerlite has, but also has some additional ones.
Here’s some features which are only available in GetResponse:
- Lead scoring
These features are not available in MailerLite.
As I have mentioned throughout this article, MailerLite does have a free plan. Feel free to check that out too.
GetResponse on the other hand has a 30-day free trial.
If you feel that GetResponse is the right option for you, feel free to give it a go using the link below.
I hope you have enjoyed the comparison between GetResponse and MailerLite.
As you have seen throughout this article, they are both great options for businesses of all sizes.
The only difference was that GetResponse has some added features, while MailerLite is significantly lower priced.
If you have any questions, feel free to leave a comment below and I will get back to you asap.