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Looking for an unbiased, in-depth GetResponse vs SendGrid review? Read on,
You have two great options in front of you, and you are unsure which one would be right for your business.
Fret not! After reading this review article, you will have the clarity of mind you need to make a confident decision.
Let’s start our GetResponse vs SendGrid review.
Founded by Simon Grabowski in 1998, GetResponse is one of the most trusted marketing automation software in the market right now.
GetResponse isn’t just an autoresponder though. It’s a CRM and a sales funnel builder. The enormous user base of GetResponse (35000) makes it one of the leading automation software out there.
Launched in 2009, SendGrid is a relatively new email marketing solution helping businesses of all types to achieve their email marketing goals.
SendGrid is exceptional at automating email flows and offers great support. Plus, the software company even lets you use its API to create custom solutions.
GetResponse comes with powerful email automation features, including:
- Automation sequences
- Lead tagging
- Broadcast emails
GetResponse’s email autoresponder tool helps you:
- Turn visitors into subscribers
- Establish a bond with them
- Make them buy again
- And, keep them your loyal customers
Moreover, GetResponse offers over 500 email templates. You can edit these templates with the easy-to-use drag-and-drop email builder.
Landing Pages and Templates
GetResponse’s landing page features give it an edgee over its competitors.
It comes with more than 100 ready-to-use landing page templates. So, even if you don’t have web design experience, you can build highly-converting landing pages.
Using these templates, you can create:
- Opt-in pages
- Squeeze pages
- Download pages
- Promo pages
- And, more
On top of that, GetResponse has its own landing page builder that’s as good as any third-party software.
No matter what business you are in, an effective conversion funnel can help you attract, retain, and convert your prospects.
One of the most impressive features of GetResponse is its ready-made, plug-and-play conversion funnels.
Whether it be generating new leads, converting the existing ones, or building a loyal customer base, GetResponse’s conversion funnel simplifies the process for you.
Here is how a conversion funnel looks like on GetResponse:
- Attract high-quality traffic (Ads)
- Convert traffic into leads (Sign-up forms)
- Nurture those leads (Email automation and webinars)
- Sell your products (Sales pages and e-commerce integration)
- Use automated follow-ups to boost sales (Abandoned cart emails)
- Upsell with attractive offers (One-click upsell pages)
- Get paid (Payment processors)
You won’t see many email marketing or autoresponder tools to offer this feature.
Webinars are an effective way to generate high-quality leads for your business.
With the webinar feature of GetResponse, you can:
- Effectively connect with your audience
- Attract even more email subscribers
As you might already know, GetResponse is much more than an email autoresponder. It’s a full-fledged customer relationship management tool.
Although you shouldn’t compare it with other sophisticated CRMs out there, it gets the basic job done: Help you attract, retain, convert, and delight your customers.
The CRM lets you arrange your leads into different columns based on their buyer’s journey stage:
- New opportunity
You can achieve more with your leads when you have a holistic picture of where they stand with your brand.
GetResponse was originally an autoresponder, so the company knows how to automate your workflows.
By using the autoresponder tool, you can send out emails to your audience based on how they interact with any part of your sales funnel.
This can be your landing pages, webinars, forms, or emails.
GetResponse has a tiered pricing structure, which means you can invest as your business grows.
Of course, the more features you want, the higher you would have to pay.
But, the main variant is the number of email subscribers.
If you are just starting with email marketing, the basic plan of GetResponse is good enough for you.
You can always move to a higher-tier plan when your subscribers grow.
If you pay for a whole year in advance, you get a generous discount on every plan.
- Great contact management capabilities (CRM)
- Effective automation features
- Webinar functionality
- Sales oriented features
- Landing pages and sales funnel templates
- Effective page builder
- Doesn’t have a free plan
- Limited API
You may also like to read “ActiveCampaign vs GetResponse”.
Let’s see if SendGrid’s features can compete with what GetResponse has to offer.
A stand-out feature of SendGrid is its email designer. Although you get ready-made templates, the tool lets you design your emails from scratch as well.
And, it doesn’t only give you drag-and-drop capability but it also lets you edit your emails’ HTML code.
Moreover, SendGrid makes it convenient for marketers to automate their email campaigns.
Probably the most impressive feature of SendGrid is its email deliverability. This ensures that your emails land in your subscribers’ inboxes instead of their spam folders.
The software helps you work on the factors that improve your email deliverability. These include:
- Bounce rate
- Spam reporting by users
- Spam trap email addresses
- IP health
SendGrid offers a built-in welcome series autoresponder and lets you create your own custom autoresponders.
The software also lets you track your campaigns’ performance. Here are the metrics you can track:
- Unique opens
- Unique clicks
- Emails delivered
- Spam reports
Not only that, but SendGrid also lets you track open rates by the email provider, location, and device.
This helps you narrow down your ideal prospects and focus your efforts on them.
Moreover, you can even categorize your emails and track the performance of every category separately.
For instance, you could categorize flash sale emails and see if they are performing well.
This is where SendGrid lacks a bit. The software’s segmentation capabilities and contact management might seem limited when you compare them with GetResponse.
The good thing is, it lets you segment your audience based on demographics data, including:
- People opening your email
But, SendGrid doesn’t let you segment your subscribers based on their browsing behavior and purchase history.
Ease of Use
SendGrid makes more sense to people that already have experience with an email marketing solution.
While creating your email marketing campaigns, you would have to dig in a little to find what you are looking for.
So, the organization of features could have been better in SendGrid.
The nice thing is, you don’t have to invest anything to get your hands on this email marketing tool.
SendGrid’s free plan comes with enough emails and contacts to help you understand how it works.
You can send 6000 emails to up to 2000 people on the free plan.
But, there is a catch: SendGrid’s free plan doesn’t let you create more than one sign-up form and offers no live chat or phone support.
You can use automation and segment your audience on the free plan though.
The basic plan of SendGrid starts at $15 and lets you send 1500 emails to up to 5000 contacts. But, here is something strange: It doesn’t include automation
Lastly, the advanced plan starts at $60 and lets you send 50,000 emails to up to 10,000 people.
Support and Services
For free users, SendGrid offers ticket support only. Whereas, when you are on a paid plan, you get the phone and live chat support, too.
One of the things that make SendGrid stand out is how it helps the users to get the most out of its tools.
You can either use the platform’s extensive knowledge base when you have questions or you can get in touch with the experts.
For instance, if you are a beginner, you could get assistance with setting up your campaigns.
Whereas, more advanced users can ask for expert help on how their email marketing campaigns are working.
SendGrid API is one of the two products that the company offers. The second is SendGrid Email Marketing.
SendGrid API helps you integrate other email marketing solutions to manage your workflows.
- Exceptional customer support
- Great analytics
- A free plan with 6000 emails and 2000 contacts
- SendGrid custom API lets you customize your email marketing experiences
- A steep learning curve for beginners
- Limited segmentation and contact management capabilities
Verdict: GetResponse VS SendGrid
GetResponse is an ideal software for small and medium businesses. Although it is essentially an effective email marketing solution, there are other sets of tools that make it so attractive.
- A landing page builder
- Ready-made sales templates
- Webinar hosting capability
- A full-fledged CRM for contact management
These extra features eliminate the need to integrate any third-party software.
Two stand-out features of SendGrid are its amazing support and API.
But, although it’s an effective email marketing solution, you will find it lacking on several fronts.
For starters, it’s not a very user-friendly tool. But, if you are a developer and a seasoned email marketer, you will probably get the hang of it quickly.
Plus, it offers limited segmentation and CRM capabilities.
Verdict: Overall, GetResponse is a clear winner. It’s an easy-to-use, highly effective, and versatile email marketing solution that offers great bang for the buck.
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