How to Add Google Analytics to WordPress

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Learning how to add Google Analytics to WordPress is vital when it comes to how your website/or blog is running. Google Analytics is one of the tools that can help you learn more about your website and its performance. 

It also provides relevant reports and information (like traffic stats)that is currently taking place on your website. This data offered by the software helps you better manage and track your visitors, traffic, views, and more and direct it toward better performance. 

In this article, we will talk about the importance of Google Analytics and how to add Google Analytics to WordPress. But before we dig any deeper into his article, let’s start by understanding what is exactly Google Analytics and how it can benefit you.

How to Add Google Analytics to WordPress

What Is Google Analytics?

Now before getting into anything technical, let’s understand what Google Analytics is all about. 

Google Analytics is a net analytics system that provides you with the right tool to analyze and understand how your website or blog is running, at different levels. At the first level, it helps you learn more about your audience.

Once you install Google analytics to your website, you can easily track all your visitor’s or subscribers’ activities on your websites. The data is displayed in the statistics patterns on your Analytics account. 

Here’s what you can benefit from Google Analytics:

Geographical: It helps you know who is visiting your website by displaying the different countries where your visitors are coming from and which devices are they using to access your website or blog. 

The best thing about this is that you can divide your audience into different segmentation subgroups. It helps you better manage your visitors. Figure out which pages they are visiting, the amount of time they are spending on each page, the way they navigate and browse through the different pages of your website or blog.

Timing: Another thing, google analytics can help you with is by undertaking the time when your visitors visit your website the most. An accurate timing helps you increase conversion by sharing more interesting and converting content at that exact time they are engaged on your website.  

Website Discovery: At this level, you can learn how visitors find your website. Is it via search engines, social media, affiliate programs, or what exactly?

Content engagement: Lastly, Google Analytics enables you to understand how visitors are interacting on your WordPress blog/website. 

By using all this useful data, you can know what exactly your audience needs, or if there is any technical aspect that you adjust or enhance. You can also optimize your traffic authorities, enhance your content strategy, better track your campaigns, and improve any non-performing website pages. 

You could also read tips on how to increase visibility on google.

How to Signup With Google Analytics?

  1. Visit google analytics and sign up with your Google or Gmail account. 
  2. Add Google Analytics account name.
  3. Select from the variety of choices: web, apps, or apps and web. In your case, make sure you pick ‘Web’. Once done, add your website name, website URL, country, and local time.
  4. You will be provided with a Google Analytics tracking code. Make sure to copy it somewhere, as you will need it later on your WordPress website.

How to Add Google Analytics to WordPress Without a Plugin?

Always make sure that your WordPress theme is backed up in case things go wrong. You never know. 

This is one of the different methods on how to add Google Analytics to WordPress. Just follow the next steps to learn how.

  1. Use your Google Analytics tracking code:

Login to your Google Analytics account and get the tracking code from the selected website. Press on Admin in the left bar. Press on Tracking Info. Select Tracking Code.

Now just copy the tracking code displayed on the screen. You will need it on your WordPress website.

  1. Enter the tracking code in the header.php file

Open your WordPress dashboard and select “Appearance” Theme Editor. Click on the Theme Header (header.php) file placed on the right side under the Tempe Files block. Paste your Google Analytics tracking code before the ending </head> tag. Select Update File and there you are, done. 

How to Add Google Analytics to WordPress by Monsterinsights?

MonsterInsights is the most prevalent Google Analytics plugin for WordPress. And it’s also considered the easiest way to add Google Analytics to WordPress. This method is also ideal for beginners. 

  1. First, you have to install and start your MonsterInsights plugin. Once you activate your MonsterInsights plugin, you will see a menu entity tagged as ‘Insights’ to your WordPress admin menu. Select it and the MonsterInsights setup wizard prevails. 
  2. Next, you need to select your website category and click on save and move to the next step.
  3. In the next step, you have to pick the ‘Connect MonsterInsights’ button. Once you sign in to your Google account that you have been directed to, you will have to enable MonsterInsights to access your Google Analytics account. All you have to do is to click on the “allow” button.
  4. The next and probably the final step in this whole process is to choose the WordPress website you like to track and then just complete the connection to enable MonsterInsights to add Google Analytics to your site. Then, make sure to choose the different settings for your websites depending on the recommendations available. 
  5. After that, you will have to press the Save & Continue button to preserve your selected settings. If you upgrade your profile to the PRO plan, you will have more access to add-ons that provide you with more advanced tracking and reporting features. 

Always click save and continue to move on with the whole process. Right then, you can simply pass the WPForms plugin- a WordPress contact form plugin. If you are not interested, then you can simply skip this step and that’s it. 

You are done. You have successfully added and set up Google Analytics to your WordPress website using MonsterInsights Plugin.

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