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The most competitive niches are usually the most popular niches too (Common sense, right?).
But, with popularity also comes the risk of getting buried under all the noise.
Not only is it a risk, it probably happens to a majority of blogs in these niches.
Of course, some go inactive for personal reasons like just not feeling it anymore, but that’s also often down to the blog not going anywhere.
In this article, we are going to take a look at how you can succeed in blogging in a competitive niche and whether it’s worth it.
Blogging in a Competitive Niche
Blogging in a competitive niche has it’s advantages and disadvantages, just like with anything else.
But, the advantages and disadvantages are a little more extreme. This means, you can’t have a bad blogging strategy!
While you hear stories of blogs such as Mashable earning $3.33 million per month, you also often hear about blogs who just can’t get their blog off the ground.
This is due to a large amount of interest, as well as a large number of creators.
What are some competitive niches?
You can probably count a few more, but I just listed a couple of examples.
Blogging in any of the niches named above can be hard and it’s something you must think about before starting.
Does that mean, you can’t succeed anymore? Not at all.
In fact, I would guess that the average potential in one of these niches is higher than in most other niches.
Let’s take a look at how you can reach as close to that potential as possible.
Start Small & Make Steps
My first tip is to start small and make steps.
When starting your blog, you will want to start off with the lowest competition keywords and work your way up.
While you haven’t yet built up your authority and content relevance, you should go for the low-competition keywords.
Once you have built up your authority and content relevance, you can go for the higher-competition keywords.
By working your way up, you can grow consistently.
My next tip is to create product (or anything else) reviews.
Hear me out on this one.
Let’s say, you’re in the weight-loss niche.
Imagine trying to rank for “how to lose weight”… Impossible.
Now, imagine trying to rank a review for a ton of different weight-loss E-books and maybe some supplements… Doable. Why?
Because there are so many.
But, the intent of the people you’re reaching is quite similar. Someone interested in a weight-loss E-book is interested in losing weight.
This goes back to starting off small, as you can start with less popular E-books or supplements.
If they’re less popular, then there will be less reviews on them, meaning less competition.
From here, you can gradually build up your different keywords and content relevance.
Every popular niche has hundreds of sub-niches.
Sub-niches that you can dig into, cover the best, and rank for.
If you’re just covering the most generic parts of a niche that everyone has already heard thousands of times, you will find it hard to get anyone to listen to you.
But, if you cover sub-niches which the bigger guys’ have not covered as well, people interested will come flying.
Find Long-Tail Keywords
I feel like finding long-tail keywords is the most generic advice you hear everywhere.
But, it’s true.
Long-tail keywords are great, especially if they have some buyer-intent.
The way I like to find long-tail keywords for affiliate sites at least is taking a look at the problems that product solves.
Now, put yourself into the perspective of a potential customer and use Google to search about that problem.
Google will also show you suggestions and if Google shows you suggestions, that means people are sometimes searching for that keyword.
Play around with it, you can often find a mix of keywords that you can then cover which haven’t really been covered well before. If you are looking for long tail keywords, there are some great all-in-one SEO tools to help you do so.
SEO, Networking & Link-Building
Whatever your preferred method of traffic is, do it properly.
If your main focus is on getting traffic from Google, then take your SEO seriously.
Don’t just do your on-page SEO, but also your off-page (and of course, good keyword research!).
Google has 200 ranking factors and you should aim to give Google the best overall result, not just in terms of content or links.
Of course, maybe you have a blog that just focuses on using social media for traffic, which is fine also.
But, the point is the same.
For example, if you’re using Pinterest as your main source, make sure to join Group boards and post pins frequently.
You can do this by networking and putting into the effort.
The point is to give your preferred traffic method what it wants.
Mix Your Content Up & Be Different
The next tip is quite generic too, but it’s also true.
If you want people to come and read your content, you have to give them a reason too by being different.
Otherwise, they can just go to every other blogger in your niche.
Post different types of content, test different types of content, and be different from the other blogs in your niche.
Own Your Audience & Keep Them
You can use whatever traffic methods you want, but you should also own and keep your audience.
If you don’t, you risk losing them at any given moment.
One algorithm change, they are gone.
Plus, by owning your audience you can always make them come back in the future.
What do I mean by owning your audience?
Having them on platforms that you own which can’t disappear overnight.
That could be an email list, push notifications, membership sites, and similar platforms where you do not depend on any platform.
It’s a lot easier to grow your blog if you keep your older readers.
Think of it like a snowball. The snowball needs the older snow to stick so that it can get bigger.
Your blog is the same.
If you’re in a competitive niche, it will take time for you to:
- build your authority & trust
- build your audience
- build connections
If you’re not consistent in that time, then you will probably never build those things.
Nothing special happens overnight.
Don’t Be Afraid To Invest Some Money
Niches that are competitive are usually competitive because they are profitable.
If they are profitable, I guarantee that the people you are competing with are investing a decent amount of money.
In a profitable niche, you will make it back anyway, alongside some profit.
So, don’t be afraid to invest some money, as you’re essentially running a business.
The returns might not be overnight, but in the long term, they should be significant (assuming you are smart with your investments).
Tip: The best investments, in the beginning, is anything that helps you grow.
Should You Blog in a Competitive Niche?
Maybe. It depends on you.
If you’re in a competitive niche, you need to be prepared to put in the effort to get your blog going.
Maybe it’s an excessive amount of content/promotion or just annoying link-building outreach, but usually, you will need to put in more work than in other niches.
Plus, you also need to be willing to evolve and learn.
Blogs in competitive niches learn and evolve fast.
They are constantly competing which is causing them to learn more, do more, and evolve quickly.
If you can’t match that effort, then going in a competitive niche will be pretty tough.
Blogging in a competitive niche can be hard, but worth it if you put in enough effort.
The monetization opportunities in these niches are usually huge, so once you get off the ground… you get off the ground properly.
But, just remember to stick through it in the beginning, else there is not much point in even starting.