how to build a sales funnel for free

How To Build a Sales Funnel For Free

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Everyone wants to create sales funnels, as they are such an efficient tool for making sales online.

However, many sales funnel builders are quite expensive, often they can range anywhere from $97 to $499 per month.

For beginners, those numbers are probably quite shocking which is why some decide to never start online. But, in this article, we are going to take a look at how to build a sales funnel for free.

Not only am I going to be showing you a completely free method, but I will also show you how you can send emails to your leads as well. This means, there will be no cost for you at all, so stay tuned.

how to build a sales funnel for free

How To Build a Sales Funnel For Free

If you would like to create a funnel for free, here are the three steps you need to take:

  1. Pick platforms
  2. Start building your funnel
  3. Add your autoresponder (also free)

I will show you how to complete all these 3 steps for free. Now, keep in mind there will be some things like a domain that you will have to pay for because you can’t get those for free.

Also, this is not the best way to build a sales funnel, as it is completely free. The free way is never the best way, but it might be enough for when you are getting started.

If you would like to use what the big boys are using, check out the 13 best sales funnel builders.

What is a “Funnel”?

According to Wikipedia, “The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service”

In short, it’s the journey that turns a visitor into a customer. This journey is usually illustrated in a funnel-type graph with 4 or 5 steps, as you can see below.

Free sales funnel

Don’t worry about the stages or steps too much, as that usually depends on the business. 

Online, we usually use specific pages to build our sales funnel which are focused on getting conversions. This could be a soft conversion like capturing an email that eventually leads to a hard conversion, for example, a sale.

Related: Sales Funnel Template (free to download)

What goes into a Funnel?

There are no hard requirements on what goes into a funnel.

If you’re a freelancer on a site like Fiverr or Upwork, that could be part of your funnel and could be where the initial contact is built that pulls them down the rest of the funnel.

For me, I like my funnels to include:

  • Pages that collect emails
  • Sales pages (if I am selling a product)
  • Emails (for follow-ups)

That’s it, nothing too complicated. And, I believe that’s what most people talk about when they mention “funnels”, so I’m going to show you how you can get all these things for free.

Step 1: Picking a Platform

The first step is picking a platform.

As you’re trying to do this all for free, you only have 2 options.

Option 1: MailerLite

Mailerlite is good but doesn’t let you sell products. Plus, they don’t allow affiliate marketing so that will be a big blow for some of you. This option could work for some coaches or other types of service-based businesses or influencers that would just like to keep in contact with their audience.

There is also no custom domain functionality on the free plan.

Related: MailerLite vs GetResponse: Which One Is Best? 

Option 2: GrooveFunnels

This is the better option in my opinion. It’s free, you can connect custom domains, sell products, and collect emails. You can sign up for a free Groove account here.

GrooveFunnels is also the only free Kartra alternative, so it’s an option worth considering if you’re on a budget.

Sign up for a Free Groove Account here

While Groove doesn’t have email marketing tools (yet), I will show you another free autoresponder later on in this article. For now, just follow through with these steps.

Step 2: Starting to build a Funnel

I’m not going to get too much into detail about using a drag and drop builder.

If you would like to sell a product, you first have to add the product inside of GrooveSell. After you have signed up for Groove, just go to GrooveSell, then add a new product.

Fill in all the requirements for your product such as price and all the other info needed. Then, connect your favorite payment processor like PayPal or Stripe.

If you just want to collect emails and sell affiliate products, there is no need to do this.

In that case, just head over to GroovePages and start building your pages. Here you can select a template and start editing it.

You can drag blocks and elements to make up your page. I think a 4-year-old could do this, so I’m not going to go into too much detail about this.

Once you have built your page, you now need to connect a custom domain.

Connecting a Custom Domain

If you would like to connect a custom domain (which you should), you first need to purchase one.

Not having a custom domain will make you look a little unprofessional, but I guess it’s your choice.

Over at NameCheap, you can get your own domain name for like $7 or $8.

Register it, then follow the tutorial inside of Groove to connect your custom domain. The instructions will show after hitting publish, as it will ask you whether you want to publish on your own domain.

Follow the instructions. They may sound a little confusing at first, but you just copy and paste the record into your NameCheap DNS record. Once you have done so, it can take up to 24 hours for the domain to be available in GrooveFunnels.

You can also ask the NameCheap support to help you if you have 0 experience with domains.

Step 3: Adding an Autoresponder

Now, we have all the front-end parts of our funnel, the pages.

However, we want the system to shoot emails at our leads on autopilot after they give us their email addresses. Or, at least I do.

For this, you need to use Aweber, which is the only free autoresponder for affiliate marketing. 

It’s a free autoresponder, but there no behavior-based automation sequences. You can send emails automatically on Day 1, Day 2, Day 3, and so on of that lead being on your list.

But, what you can’t do is send Email A automatically if they click here, but if they don’t then send another email automatically. That’s only available if you upgrade for $19 per month, but if you’re just starting out I guess you don’t need that yet.

However, it will really just help you make more money and $19 per month is nothing, but again your choice.

You can sign up for Aweber’s free plan here

Writing Emails

Write some emails related to your product. This post isn’t meant to be some email marketing lesson, nor a copywriting lesson, but I will give you some tips.

First look for somebody successful selling the same type of product as you, now opt-in to their emails.

Take a look at how they are selling their products and do something very similar.

You don’t want to try to be too “salesy” in each email, just use simple language and talk to your lead like they were your friend. If the lead likes you, they are more likely to open your emails which will increase your sales.

Step 4: Integrating Aweber + GrooveFunnels

Lastly, you need to integrate (connect) aweber and Groove to get this whole thing talking and working.

For this, just watch the video below:


Now you have a fully functional free sales funnel that can:

  • Sell your products
  • Collect email addresses
  • Send emails

If you enjoyed this no BS article that showed you how to build a free sales funnel, please share it as it helps me a lot too.

Also, if you would like to learn affiliate marketing, I would recommend checking out my Savage affiliates review, as it is one of the best affiliate marketing courses


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