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Head over to “keyword analytics” and then “keyword magic tool”.
Type in some keywords related to your niche (or in your niche) and just filter the KD % to however much you want.
Personally, I like to go for anything under 40% – 50%.
Then I write a piece of content on the keywords I pull and publish it
. Every couple of months, I then check what’s ranking and improve it to climb up the results.
You can go for less or more. It’s up to you.
If you have a pretty new site, go for as low as possible.
You should also go for high-buying intent keywords, these are the keywords that will make you the most money.
High-buying intent keywords are keywords like “X review” or “is X good”. Here, the user who is searching is much more likely to buy whatever you have to sell.
Usually, speaking these keywords will have a higher CPC.
Forget The Search Volume
Before we move on, I just wanted to let you know to forget about the search volume.
No matter which tool you are using, it is heavily underestimated.
This is the one stat that they cannot see.
They can calculate authority of pages, see the backlinks and word count, but there will be no tool that is accurate on search volume.
They all heavily underestimate it.
A lot of tools other than SEMRush also get the rest wrong, so stay away from them.
You won’t find a single tool that tells you I get more than 150 visits per month from Google.
However, my search console says I got 2K visits in the last 28 days.
By the way, this site is pretty new in a very competitive niche.
So, it takes a lot longer to start gaining traffic from Google.
Often, when a keyword has a specific search volume in one of these tools, it’s a lot higher.
Sometimes 10x, sometimes more.
So, keywords with 10-100 search volume actually get a lot more, meaning they are worth your time.
Only Google knows the search volume, none of these tools do.
Creating Lists Of Keywords
Now, you will want to create a list of keywords that you could write about from that search within SEMRush.
Any keywords that you want to write about, you just add to a list.
For my search for affiliate marketing with a KD under 40%, SEMRush found 18,000 results.
Of course, not all necessarily keywords I want to write about, but I can just go through and pick the ones I like out or sort by traffic.
Or, I could also lower the difficulty.
This will give you a list of keywords that you can write about.
You can do this for a couple of terms related to your niche.
For example, if your niche was dropshipping, you could do this search for;
And you would get tons of keywords.
The lower the difficulty, the better.
Now, you have a list of keywords that you can write on.
I will show you one more way to get keywords and then we will talk about what to do with them.
How To Steal Your Competitors Keywords (And Links!!)
Let’s talk about your competitors.
Actually, let’s steal their keywords.
This is another way you can get keyword ideas.
Take one of your competitor’s URL’s and head over to “domain overview”.
Or just put it into the main dashboard search bar within SEMRush that works too.
Then click on “view details” in the keyword section. See the image below for more info.
Once you have done this, you will be taken to a page where you can see all of your competitor’s keywords.
Here you can sort by difficulty, search volume, or whatever you want.
You can also search for specific keywords.
I always like to search for low-competition keywords within their keywords that generate traffic for your competitor.
Just take a good look here, you can often find some great keywords.
How To Steal Your Competitors Backlinks
So, we spoke about stealing your competitor’s keywords, but did you know we can steal their links too?
Yep, that’s right.
I just wanted to fit this in while we are talking about your competitor anyway.
So, you got the list of keywords from them, correct?
Now, you will want to look at their piece of content for the keyword you are trying to steal.
Take a look at the word count and things they haven’t covered.
Now, you create your piece of content.
But you make your piece of content 10X better.
You provide more value, give more information, and cover everything they didn’t.
Next, you take the URL of their content and head over to SEMRush.
Now, you want to go to “domain overview”, then hit “backlinks” and paste it inside.
SEMRush will then show you all the pages that link to the URL you entered.
Next, you will want to open all of the URL’s, find the contact information, and send them an email.
In this email, you can say that you saw that they were linking to X and that you just wanted to let them know, that you just published a guide that covers x, y, and z that the page they are linking to doesn’t cover.
You can even directly ask them to link to you, but it’s up to you.
The key is that your resource is 10x better than the resource of your competitor.
A lot of them will say no or ignore you, but you can still get some great links doing this.
This usually works better where your competitor has tons of links, because if he just has a couple, he may have bought them.
If he bought them, there will be no chance of them linking to you.
However, if he has thousands, then chances are you could get dozens of links from doing this.
SEO Strategies For Blogs
Alright, let’s talk about keywords again.
We talked about how to get them, now let’s talk about how to use them.
There are really 2 ways you can do this. Both ways are good and there isn’t a right or wrong option here.