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Learning how to increase visibility on Google is crucial for your website ranking. First, you need to know that poor visibility indicates that you are not reaching potential visitors for your website who might boost conversions and consequently increasing your revenues.
Second, this is not hard science, if you learn it, you can apply it, and over time you will see results. Enhancing your google visibility requires some times, some struggles, lots of learning, and strategic planning and implementation.
In this article, we will share different tips and tactics on how to increase visibility on google. If you are interested to learn more about it, keep on reading.
Tips on How to Increase Visibility on Google
Neither your website is not showing up on the first three pages of google? Nor your publications?
Well, it’s about to change that if you want to make good money and increase your website traffic. As a first step, you need to understand the way google works and align your website and listing to how it operates.
Understanding SEO (Search Engine Optimization) is also important as it will help you your website ranking based on local keyword search.
Understand Google ranking algorithm
The first thing you need to do is to learn more about Google ranking Algorithm. Google continuously changes its algorithm and sometimes they are not even announced once updated or changed. You have to find out yourself.
How exactly the Algorithm operates is not all known to Intenet users. The latter usually grasp some of what experts in the field share with them. The reason is that if internet users know how to rank first by hacking their way to the top pages, it would be hard for Google to rank only the best results for searchers.
After all, Google aims to make the information useful and accessible to everyone.
Register with Google search console
Google Search Console helps you measure your website Search traffic and performance, resolve problems or errors, security notifications, and rank better when people search for your keyword.
That’s why tools like google search console are effective to know where is your website heading and how to fix issues. To register with the Goggle search console you just need to add your website, set your domain, and start troubleshooting.
Determine your keywords
Keyword research is crucial in the ranking. Without them, you can’t really do anything. That’s why you need to figure out your website keywords.
To do that you need to associate the best keywords that are connected with your business and brand. Start by looking for the most used words by searches when it comes to businesses like yours.
Then, identify them by volume and ranking. After that, you can begin optimizing your website content to these keywords. The right and best keywords will help you increase your traffic on your website. You can use keyword tools such as SEMrush or Ahrefs.
Post appropriate and engaging content regularly
Your content needs to be non-plagiarized and engaging. You should be able to satisfy your visitors with the information/content you are posting, make it relevant to what you are looking for.
Also, make sure to use specific keywords that will target a specific audience. This can help you reach out to potential subscribers who can increase conversions on your website.
Optimize your title, meta descriptions, and content (rich snippets)
Optimize your publications, including landing pages, articles, blog posts, and more, before publishing them. You will need to comprise your target audience keyword or semantically associated keywords in the page title, page headings, meta descriptions, and the page content.
Scatter your keywords throughout your publications adequately and non-excessively. Don’t overstuff your keyword in your article; it will make it appear poorly written, which will not impress your readers. Also, focus on link building for rich results on google, use schema markup, and include properly structured data to your site.
Promote your business and brand online
Another important thing to do is to link your website to other trusted and well-ranked websites. Incoming links are quite popular to promote your business and brand online. It shows that your brand is trusted and people are talking about it. Get listed in online directories & get online Reviews.
Conduct an SEO audit of your website
To see if your website is completely optimized or not, conduct an SEO audit. A thorough SEO Audit will help you identify problems and improve them. These problems can at the level of site structure, fundamental keywords, UX factors, content, and more.
Make your website mobile-friendly
Make your website mobile-friendly and optimized. The user experience should almost identical to users who are using a desktop. Once you connect to your website on your mobile, the content should be displayed properly, with no distractions or excessive pop-ups here and there.
Track and monitor your competitors
Check out what other people in the same business niche as you are publishing or working on. Look out for things in their publication that show why they are ranking better than you and try to adopt the same yet personalized approach to your future publications.
Do not try to copy-paste their content. That’s not how to increase visibility on Google. Be unique and original in your content.
Make use of an editorial calendar
Determine which articles on your website are driving more traffics. Once identified, create similar content to those articles using an editorial calendar. This way you can properly schedule your content smartly and republish them if needed.
You could also read how to get your website on google.
Increase your site loading speed
If your website loading time is slow, you need to change that as soon as possible. People will only wait for 3 to maximin 5 seconds for your website to load. And if it’s not loading fast, they will tab the right red exit on the top.
Load time impacts your Google ranking. The better your load time, the better is the ranking. Pingdom tool can help you test your website speed and get a thorough report on how to improve it.