Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you).
Have you ever wondered how to write an affiliate email that converts?
Well, if you have then this guide is for you. I will show you how to write an affiliate email that doesn’t only convert but also lands in the inbox. Whether your emails don’t convert at all or don’t convert enough, you should be able to get at least some value from this post to improve your email marketing campaigns.
This guide is for if you have already started with email marketing, so if you haven’t I recommend checking that guide above.
Writing An Email As An Affiliate
When writing an email as an affiliate, you don’t want to pretend to be the vendor. Most people will notice and you could get into trouble doing this.
So, what you want to do instead is make it clear that it’s not your product. For example, let’s say you are writing about email marketing. You could say, why email marketing is important and so on. At the end you could say, personally I use GetResponse.
Or if you are selling a course, you could say my good friend Bob has invited you to his webinar. You get the point.
You could have affiliate disclaimers, but I never do in emails. The reason is that I am subscribed to so many affiliates out there and I have never seen an affiliate disclaimer in an email.
With that being said, I am not a legal adviser, so do your own research and make your own decisions! I am not responsible for you not using affiliate disclaimers.
How To Write An Affiliate Email That Converts
Below, you will find each variable that affects the conversions of an email.
Call to action
Although each of these also heavily depends on your niche, I have written some general guidance for each variable. Of course, they might have to be tweaked a little depending on your niche.
The reason for that is that each niche is different, so each niche requires a different variable. However, I do believe most of the general guidance below, applies to most niches.
The first variable is variety.
As an affiliate, you don’t want to always send emails that are almost the exact same. Otherwise, your email list will get annoyed and always know what’s inside of your email.
So, you need a variety. Don’t just sell your products every day. Send value, send guides and send any sort of free stuff. Your list will enjoy this. Then, they will open your emails more which means more eyes on your sales emails.
Additionally, you will have built up trust because they like the free stuff and know you send them quality content. More trust = more conversions.
If more people see your emails and more people trust you, that’s a big increase.
That’s the difference betweenaffiliates building up a long term profitable email list and others just building some short term heavy sales email list that dies after a couple of conversions.
So, over-deliver on value.
Personality / Tone
Another variable that will affect your conversions is the personality and tone of your emails.
If you just send emails that sound like robots, nobody is going to like them, let alone read them. I don’t know about you, but I don’t like getting sent a load of robotic emails.
So, put some personality in it. How?
By doing this, your leads will be more likely to actually read the email. For example, I have an email that sends out a guide of mine with affiliate links, then I send a reminder and if they still don’t open it, I send out an angry email.
In this email, I say that I gave them my 4,000-word guide on how to do something step-by-step. Then I ask them if there is something wrong with the guide that I sent. But then I say that I don’t need their opinion because I have used the exact strategy multiple times.
So, why the hell would I need an opinion from somebody so unthankful?
That’s right, I don’t. I will just let them go and look for a quick solution to make a full-time income quickly from affiliate marketing that doesn’t exist.
You would be surprised how well this converts.
Our next variable is copy.
Although, this is really important, don’t over-complicate things. Don’t worry about writing all fancy and special. Instead, just write how you speak. You don’t need all these big words that make you sound super-intelligent. Let’s be honest, they are horrible to read and your lead probably thinks so too.
If you find this really hard, you could:
Look at how other affiliates & marketers in your niche write emails.
Use one of them apps that transcribes your speech.
This is why I always advise – write your emails like you talk.
And the best way to be about it is to use one of the apps below that transcribes your speech.
Talk out your email and it will read like a dialogue /conversation and you are more likely to make that sale.
If you are looking to get constant email marketing tips, I recommend checking out the account above on Twitter!
With that being said, copy is something that varies a lot from niche to niche. So for example, if you are in a very academic niche this would probably be a lot different. Likewise, if you are in a niche such as cute puppies, you probably would have to change your copy accordingly.
Call To Action
So, the next variable is the call to action.
A call to action must be:
Easy to read
Not too long
Again, you don’t need to over-complicate this. Buttons are something that you do not need at all. Of course, you can have them if you want to, but I personally hate receiving emails with buttons. Then again, for some people, it may convert better.
However, if you are in any sort of “serious” niche such as for example marketing or any business-related niche, you really don’t need them. I used to always think so too, but they are a waste of time.
Neil Patel, one of the biggest internet marketers in the world doesn’t use buttons.
Robby Blanchard from Commission hero (the #1 ClickBank affiliate) doesn’t use buttons.
Those are just three people that I am subscribed too, so I could grab some quick examples. Of course, there will be some people who prefer buttons, but I personally hate receiving them.
Also, I recommend only having one call-to-action per email. Otherwise, the most important ones may get ignored. Think about it for a second, can you really imagine the majority of people clicking on three different call-to-actions and checking them out in detail?
I don’t think so.
So, the next thing we need to talk about is the layout of your email.
If your email is laid out horribly, nobody will read it. So, we need to make it look nice and easy to read.
I received an email the other day, it was so colorful and had about a million call-to-actions, alongside so much obvious and annoying information. Guess what I did?
Of course, I clicked off it!
So, make sure your emails are laid out clearly with just one call to actions. They should be readable and not just look nice. Of course, it’s a good thing if they look nice, but make sure that if you are going to make them look nice it doesn’t come at the cost of the readability!
Your email is not going to convert if nobody opens it. It’s that simple.
And in order for people to open it, you need a good subject line. Here are some types of good subject lines:
An incentive (free) or do you want x.
Something spicy. (i.e anything that would make them want to open the email)
Something really random
When I send out my emails, I usually send a variety of these. Then I see what get’s the highest open rates and I use that type the most. Those are just my personal types, of course, there may be some other types that get high open rates too.
Also, test out:
Emojis (They can make you stand out)
Personalization (can work well, but can also not work well)
Again, you should also have a look at what other marketers in your niche do. Be inspired by others, test and see what works.
How Often Should You Email Your List?
Although this is something that is up to you, I will give you a recommendation.
My recommendation is that you email your list as much as possible. In fact, every day. However, don’t sell every day.
As I said earlier, I recommend that you also send them free stuff and other things that they find valuable.
This way you will:
Generate the most amount of traffic through email marketing
Have the most chances to sell your products
Build up trust through freebies and improve your conversions
And ultimately, you will generate the highest ROI through email marketing. However, in different niches, this might be different. For example, if you are in the dog niche, I can’t imagine emailing your subscribers every day.
How To Write An Affiliate Email That Lands In The Inbox
Writing high-converting emails is useless if a majority of your emails don’t land in the inbox.
The ultimate goal should be to get all of them to land in the inbox. With that being said, if you email your list every day, some will probably go to promotions. However, what you don’t want is any of your emails going into the spam folder.
So, I just wanted to give you some tips on how you can make your emails go into the inbox.
1. Cloak Affiliate Links
The first tip is to cloak affiliate links. If you don’t do this, your emails will constantly get send to the promotions tab and can even be sent to the spam folder. This means your open rates will decrease significantly.
If you use WordPress for your blog, you can use Pretty links to do this for free. Or, linktrack.info if you don’t use WordPress. However, one of my followers reported that linktrack doesn’t let them create an account, but I tried and it still let me.
You shouldn’t use generic link shorteners such bit.ly for emails as these can send your emails straight to spam, as they are blacklisted by a lot of email providers!
2. Remove Inactive Leads
Inactive leads affect your open rates. Your open rates will affect your future deliverability. And leads who don’t open your emails, will not buy your products. So, you will only benefit from removing them otherwise less of your active leads will see your emails!
3. Test & Tweak
Finally, before you send out your emails, make sure you test them.
Create some separate accounts with Gmail, Hotmail, Yahoo, etc. and just send them to yourself first. Then, if they do go to promotions or spam, you will know that you have to change something!
Often, when your email goes to promotions it’s down to the wording. And you can tweak it and make it go to the inbox.
So, you should definitely be testing and tweaking your emails.
There really is a lot to email marketing.
And the only way that you are going to master it as an affiliate is through experience. So, I suggest you get started! Also, always make sure to have a close look at your data (open rates, CTR) because often that can be a good indication of what needs improving.
I hope that this guide has helped you write better affiliate emails, if you did enjoy it, make sure to leave a comment and/or share the post.