Why Your Visitors Aren’t Converting -Increase Conversions On A Landing Page

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Introduction

Increase Conversions On A Landing Page

It’s no secret… The cost of paid advertising is rising into the sky, so we need to find ways to increase conversions on a landing page.

And there’s not much that we can do about it, well actually there is. 

We can aim to optimize our landing page to get double or even triple the conversions that we are getting now. 

If we can do so, we are still getting leads for the same cost as we did before. 

Today I will be covering 10 Tips that you can use to increase the conversions on your landing page.

Conversion Is King

It does not matter which business you are in, conversion is king!

If you are not converting your visitors into valuable leads and sales, then what is even the point in having visitors? 

You need to focus on converting as many of your visitors into leads, that is how you will become the most profitable. 

My Landing Page Conversions

When I started affiliate marketing, I was always told 20% is a good conversion rate. 

I used many different types of traffic, and I always got Opt-In rates of around 20%-30%. 

Everyone told me that was the numbers I should be aiming for so I thought I was doing great.  

However, today I am getting 50%-65% opt-in rates, which is around DOUBLE the amount of leads that I am generating through some pretty simple landing page tips. 

If you are converting double the amount of leads, then you should be fine with the rising CPC which is predicted in 2020. 

Let’s get into the list so that you can increase your conversions too. 


1. Short, Simple & Focused

The first tip on our list to increase conversions on a landing page is to make it short, simple & focused on the action that you want your visitor to take. 

Many people think that on a landing page, you need to give tons of information about yourself or your business. 

However, that simply isn’t true. 

Usually speaking, you want your landing page to be short & simple so that it only focuses on the action that you want your visitor to take. 

For example, I would not recommend having your social links on your landing page, as that will sometimes cause people to check out your social media profiles. 

If they do so, they will often forget to take the action that they wanted to on your landing page, meaning you will lose a valuable lead. 

12 Word Landing Page Received 60% Opt-In Rates

One of the landing pages that I used to get opt-in rates of 60% only had 12 words. 

12 Words that explained what my visitor will receive if they enter their email address. 

It was short & to the point which allowed me to see crazy conversions. 

However, you should also remember that this varies from product to product and niche to niche. 

Of course, there will be some products or niches out there that will see higher conversions with more descriptive landing pages. 

The key is to not over-complicate things for your visitors. 


2. Site Speed

This is something that I only hear people talk about in the world of blogging and traditional websites.

However, it plays a big role in landing pages too.

If your landing page takes a long time to load, then people will often bounce (leave) before the site has loaded.

I have never seen a single marketer talk about this on a landing page, despite it playing a huge role.

Everyone always says how important it is for blogging, however, it is at least as important for landing pages.

Especially, if you are paying for the traffic.

How To Increase Site Speed:

  1. Compress your Images with a free compressor such as TinyPng
  2. Activate Caching
  3. Don’t use Emojis or any other elements that take a long time to load.

3. Add Trust

Trust is another huge factor when it comes to conversions.

There are so many different ways that you can do this that I will be explaining in a second.

Adding trust to your landing page can also improve the quality of the leads that you receive.

Often, when visitors land on a site they don’t seem to trust, they use an email that they don’t use or even a fake email.

So, let’s have a look at how you can increase the trust on your landing page.

How To Increase Trust On A Landing Page:

1. Add legal information & links in the footer

These can include:

  • Privacy Policy
  • Disclaimers
  • Company Name
  • Terms & Conditions

Also, I recommend to explicitly say something along the lines of: “We will never sell or rent your information” near the contact fields.

Usually, nobody will ever click on these links. However, if they are missing a lot of visitors will not trust your landing page and leave.

2. Don’t use Fake Claims

Fake claims will always damage your credibility, and if your visitor knows that they are being lied to, then they will not trust you.

If they don’t trust you, they probably won’t convert!


4. Use Videos

Next on our list is using videos.

Using videos on your landing pages has a lot of benefits such as increased trust, a human feel, and it will often help you convert visitors who don’t feel like reading.

Different marketers have different preferences when it comes to videos, some use short videos, others use long and descriptive videos. 

Personally, I prefer to use short videos that clearly outline what the visitor will receive if they take our desired action. 

This is what I have seen the best results with. 

Usually, my videos are between 30 seconds and 2 minutes. 

I would not recommend going with longer, however, it also depends on your product and niche. 

Killer Conversion Tip: Use a service such as Vimeo so that your videos don’t control the YouTube controls. Otherwise, people will click on the video which will damage your conversions. If you are looking for a free version, try Wistia


5. Colors

Now let’s get into another huge factor in converting your leads. 

Believe it or not, it is actually colors. Colors are so important because they influence the feel of your site. 

They can improve the appeal of your landing page to your landing page, help the memory (in case you are running retargeting campaigns) and improve your overall branding. 

You should look for colors that represent your brand and niche.  Source: NeilPatel

However, make sure to do some split-testing on colors despite your assumptions, testing is always better. 

Also, make sure to think about who your target audience is and what colors they will most likely be attracted to. 

You can also take a look at the color emotion guide below. 

Increase conversions on a landing page by using the right colors


6. Lead Magnets

Next on our list are lead magnets. 

Lead magnets are something that you give away for free and send to your leads email address. 

By doing this, you get their email address which means that you can sell to them in the future. 

Lead magnets can increase conversions by 300% – 400%! Source: VentureHarbour. 

Examples of lead magnets include: 

  • E-Books
  • Courses
  • Case Studies
  • Webinars

It can be anything, as long as you are giving it away for free. 

The key to increasing conversions through lead magnets is having an amazing lead magnet that people can’t resist. 

If you have a great lead magnet that your visitors can’t resist, your visitors will happily opt-in. 


7. Clear Call To Action

Now, let’s get into the call to action. 

Your landing page call to action should be as clear & explicit as possible. 

Otherwise, your conversion rate will drop significantly. 

If your visitors can’t find or see your call to action, they will often just leave and you will lose valuable leads. 

You need a call to action that is clear on what it wants your visitors to do and has a pretty nice size so that they will easily notice it. 

The best call to actions are short and explicit on what the action is. 

For example: “Try For Free”

This is a great call to action because it is clear and explains that the visitor can try the service for free before paying. 


8. Optimize For The CTA

Now that we have looked at call to actions, let’s have a look at optimizing for the call to action.

What I mean by optimizing for the CTA is optimizing the rest of the landing page, so that the CTA stands out but still suits the CTA.

The first action that we can take to optimize the CTA is to use contrast colors between the font of the CTA and the button color of the CTA.

This will make the CTA stand out to the visitor and will let them notice it a lot easier and improve the readability of it. 

Your CTA doesn’t necessarily have to be an exact contrast of the color of your landing page, however, I recommend that you do make the call to action a different color that stands out well.

See the examples below.

Source of Image

Source of Image


 

9. Scarcity

Scarcity is another great way to increase conversions on your landing page. 

The reason why scarcity increases conversions is that people hate missing out on anything. 

By adding in a phrase such as “limited seats available”, this will often increase your conversions, because your visitors will not want to miss whatever you are offering. 

They will get a sense of urgency and will often join or download whatever it is that you are offering to them, especially if it is free. 

The key with using scarcity to increase the conversions of a landing page is to not make a ridiculous claim such as the examples below: 

  • “After the next sale price is increasing from $10 to $1000” 
  • “1 More Spot Available, then X program access is closing”

By using claims like this, your visitors will just know that those claims are fake. If you are lying about one part, what will make them believe the rest of the landing page?  

Just try to create some sort of scarcity or urgency without making ridiculous claims, otherwise, you will lose trust, which as we spoke about earlier will lose conversions.


10. Use Copy That Converts

Another factor that is very important in order to increase the conversions of a landing page. 

You need to use some decent copy that speaks to your visitors and makes what you have to offer attractive to them. 

For example, you would not use the same copy for male business owners aged 50+, as you would for young women in the age of 18-25. 

The copy of your landing page needs to welcome your visitors and speak to them in their “language”, as in the way they speak. 

Your copy should also outline the benefit of your offer clearly and maybe even increase the pain-point of not having the product. 

It really depends on your niche, but you should research your niche well and look for examples of successful landing pages. 

Take notes of what other marketers in your niche are doing and learn from them. 

Copywriting plays a huge role in landing pages because you really want the visitor to listen to you and take the action that you want him to take.


11. Use Google Analytics

Google Analytics will show you crucial website data about your visitors.

By installing it on your landing page, you will learn some important data which you can then analyze to see where improvements can be made.

For example, if you have a high bounce rate then it could be the site speed that is causing your loss in conversions.

If you have a very low bounce rate but you aren’t getting your desired conversion rate, then you know that it is your on-page elements that need improvement.

This can be your factors involving the CTA or just the general feel of the landing page.

Either way, Google Analytics is a great way to get some useful insights on the visitors of your page.

While most people only use Google Analytics for Blogs & traditional websites, it is also a great tool for analyzing landing page visitors.


12. Qualifying your leads

Lastly, let’s have a look at the importance of qualifying a lead before you send them to your landing page.

Before you send your visitor to a landing page, you will want to already explain to them what they should expect.

Otherwise, they might click on the link (which you may pay for) and once they are on the landing page, they see some additional information, which they don’t like.

This will cause them to leave the page and you will, therefore, lose a lead.

You need to focus on making sure that your visitors know exactly why they have clicked that link, and what it is that they are getting.

Here’s an example:

You have a free course that you are giving away on your landing page. The course is on how to earn $100 per day by creating YouTube videos.

However, in your advertising campaigns, you only advertise it as a free course that teaches how to earn $100 a day.

Now some people will read your advertisement, click on the link, but then they see that it involves creating YouTube videos.

If they don’t want to do so, they will then leave your page.


 

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