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Let’s get into the list so that you can increase your conversions too.
1. Short, Simple & Focused
The first tip on our list to increase conversions on a landing page is to make it short, simple & focused on the action that you want your visitor to take.
Many people think that on a landing page, you need to give tons of information about yourself or your business.
However, that simply isn’t true.
Usually speaking, you want your landing page to be short & simple so that it only focuses on the action that you want your visitor to take.
For example, I would not recommend having your social links on your landing page, as that will sometimes cause people to check out your social media profiles.
If they do so, they will often forget to take the action that they wanted to on your landing page, meaning you will lose a valuable lead.
12 Word Landing Page Received 60% Opt-In Rates
One of the landing pages that I used to get opt-in rates of 60% only had 12 words.
12 Words that explained what my visitor will receive if they enter their email address.
It was short & to the point which allowed me to see crazy conversions.
However, you should also remember that this varies from product to product and niche to niche.
Of course, there will be some products or niches out there that will see higher conversions with more descriptive landing pages.
The key is to not over-complicate things for your visitors.
2. Site Speed
This is something that I only hear people talk about in the world of blogging and traditional websites.
However, it plays a big role in landing pages too.
If your landing page takes a long time to load, then people will often bounce (leave) before the site has loaded.
I have never seen a single marketer talk about this on a landing page, despite it playing a huge role.
Everyone always says how important it is for blogging, however, it is at least as important for landing pages.
Especially, if you are paying for the traffic.
How To Increase Site Speed:
Compress your Images with a free compressor such as TinyPng
Don’t use Emojis or any other elements that take a long time to load.
3. Add Trust
Trust is another huge factor when it comes to conversions.
There are so many different ways that you can do this that I will be explaining in a second.
Adding trust to your landing page can also improve the quality of the leads that you receive.
Often, when visitors land on a site they don’t seem to trust, they use an email that they don’t use or even a fake email.
So, let’s have a look at how you can increase the trust on your landing page.
How To Increase Trust On A Landing Page:
1. Add legal information & links in the footer
These can include:
Terms & Conditions
Also, I recommend to explicitly say something along the lines of: “We will never sell or rent your information” near the contact fields.
Usually, nobody will ever click on these links. However, if they are missing a lot of visitors will not trust your landing page and leave.
2. Don’t use Fake Claims
Fake claims will always damage your credibility, and if your visitor knows that they are being lied to, then they will not trust you.
If they don’t trust you, they probably won’t convert!
4. Use Videos
Next on our list is using videos.
Using videos on your landing pages has a lot of benefits such as increased trust, a human feel, and it will often help you convert visitors who don’t feel like reading.
Different marketers have different preferences when it comes to videos, some use short videos, others use long and descriptive videos.
Personally, I prefer to use short videos that clearly outline what the visitor will receive if they take our desired action.
This is what I have seen the best results with.
Usually, my videos are between 30 seconds and 2 minutes.
I would not recommend going with longer, however, it also depends on your product and niche.
Killer Conversion Tip: Use a service such as Vimeo so that your videos don’t control the YouTube controls. Otherwise, people will click on the video which will damage your conversions. If you are looking for a free version, try Wistia
Now let’s get into another huge factor in converting your leads.
Believe it or not, it is actually colors. Colors are so important because they influence the feel of your site.
They can improve the appeal of your landing page to your landing page, help the memory (in case you are running retargeting campaigns) and improve your overall branding.
You should look for colors that represent your brand and niche. Source: NeilPatel
However, make sure to do some split-testing on colors despite your assumptions, testing is always better.
Also, make sure to think about who your target audience is and what colors they will most likely be attracted to.
You can also take a look at the color emotion guide below.
6. Lead Magnets
Next on our list are lead magnets.
Lead magnets are something that you give away for free and send to your leads email address.
By doing this, you get their email address which means that you can sell to them in the future.