Is Blogging Profitable? (And How To Make It Profitable)

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Today, we are going to take a look at the question; Is blogging profitable? 

We’re going to answer it, look at some statistics around blogging and then if you want to start your own profitable blog, I will give you a few tips and show you how you can do so. 

But before we get started, you should know that how profitable blogging is depends on:

  • Your Effort
  • Your Ability to learn
  • Your Patience & Consistency

When starting a blog, you don’t just start a blog and it starts making money overnight. 

If that’s what you’re looking for, sorry to disappoint you. 

That being said, if you’re still interested, then I got some really cool stuff for you!

Is Blogging Profitable?

Is blogging profitable?

Yes, blogging IS profitable. However, you have to put in a lot of effort and learn it well, in order to help your blog grow. You should also have a clear monetization strategy.

Blogging is profitable if you do it right. Otherwise, it can also not be profitable. 

And, in this guide, I will show you some key things that you need to know and learn if you were to start a blog. 

This will then help you in your decision on whether or not you want to start a blog. Also, if you are interested in starting in a competitive niche, you should read How to blog in a competitive niche (and succeed).

Blogging IS Extremely Profitable In The Long Term

Blogging is EXTREMELY profitable in the long term.

However, the problem is that many bloggers give up, before reaching that point of profitability. 

To give you an idea, take a look at how much the average blogger who publishes 3x per week without fail makes per year:

Year 1: $1,000 – $10,000

Year 2: $10,000 – $30,0000

Year 3: $30,000 – $50,000

Year 4: $50,000 – $100,000

Year 5: $100,000 – $250,000

Year 6: $150,000 – $350,000

Year 7: $200,000 – $500,000

Year 8: $300,000 – $600,000

Year 9: $400,000 – $8,000,000

Year 10: $500,000 – $1,000,000+

Source: Financial Samurai

As you can see, in the first year, that number is only $1,000-$10,000.

However, from year 5 onwards, it’s a 6 figure yearly income. 

And, that’s the average. But, you need to make sure you don’t have a bad blogging strategy. 

If you go into a profitable niche with a clear plan, the chances of being above average are pretty high. But, if you are looking to start one, there are a couple of things you need to know before starting a blog. 

In The Short Term? 

Probably not. 

You always hear about these crazy people making tons of money in their first year blogging, especially in places like Pinterest.

However, that is very rarely the case, especially with no pre-existing audience, or foundational knowledge.

And, if you go in expecting to make money in the short term, you will probably just be really disappointed and quit. 

So, while in some rare cases blogging can be profitable in the short term, the likelihood is very low. 

Related: Blogging vs YouTube

How Long Will It Take To Start Seeing Profits?

This is one of those “how long is a piece of string?” questions.

There are so many factors that go into how long it will take you to see profits.

  • Your SEO (especially Keyword research)
  • Your promotional strategy
  • Your Monetization strategy
  • How quickly you improve.

I would say usually, around 4-5 months on average.

And, this is just for it to make any money, probably a few dollars.

But, once you start earning money, things will start picking up pretty quickly, especially if you re-invest. 

Blogging is not a quick buck, it’s a business. 

If you want some quick money to start freelancing, if you want to start a blogging business, get my free e-book sent to your email.

You shouldn’t really be too bothered about how long, because eventually it will happen and be super-profitable. 

If You Do This, Blogging Will NOT Be Profitable

Blogging is not just about adding new posts and letting them sit there.

Especially, if these posts are not optimized for search engines.

This will pretty much kill the profitability of your blog.

Instead, you should be learning SEO and constantly improving your blog, in every shape or form possible.

Of course, this can sometimes be hard, when you get busy, but the point is that you do it over the long-term.

Otherwise, you could have a blog with a ton of posts that don’t rank in Google, and also very little to no readers. 

How To Make Blogging Profitable

As I did promise to you earlier, I will also show you how to make blogging profitable. 

That being said, you need to understand that I can’t show you everything in a small blog post and the best way to learn is through experience. 

Start in The Right Niche

With the endless niches out there, it can sometimes be hard to pick one. 

I totally get that, but its important that you do.

When looking for a niche, make sure that:

  • You can write a lot about it
  • It has decent search volume/interest
  • Strong wants/needs
  • Buyer-friendly
  • Is not too competitive to the point, you can’t compete

The best way to see whether a niche fits these criteria is by looking at other bloggers in this niche.

Also research if it’s a niche where people are actively buying products?

You might be thinking that you want to monetize with ads, so it shouldn’t matter about selling products, while that can work, in 9/10 cases it’s not the best choice.

Ads often pay peanuts and hurt the user experience, that’s why I don’t really like them.

Plus, if your niche isn’t a buyer-friendly niche, then the CPC will be low, meaning your ad revenue will be low too. 

However, in some cases, they can work well, so again something you need to look into. 

A Guide On Competition

More competitive niches will have a lot more backlinks to their pages, especially for buyer-intent keywords.

Now, you can use Outreach services or do the outreach manually yourself. 

However, either way, you’re going to pay with either time or money for your links.

You can go into any niche, but you always want to take a look at how many referring domains the sites have that rank for the keywords you want to rank for. 

If those sites have thousands of referring domain names and they’re all high-quality, then it’s a pretty tough niche.

Likewise, if the keywords you want to rank for are dominated by high-authority sites like:

  • Forbes
  • MensHealth
  • HealthLine
  • Entrepreneur

All these sites have huge authority and have built it up over the years.

This means, your little blog will have very little chances to outrank them.

With that being said, it is possible if:

  • You write better & more interesting content
  • You get more/better links to the specific pages you want to rank

One advantage that you have is that you are more focused on these pages.

Forbes & the other pages above have thousands, or maybe even millions of pages ranking as they have big teams behind it. (Maybe not millions, but a lot)

If they lose one of their keywords, they probably not really going to care or even notice.

With that being said, you should be aware of the effort needed to outrank the competition in these niches. 

Clear Monetization Strategy

There are many ways to monetize a blog.

You need to be sure about your monetization strategy, otherwise, monetizing it can become pretty hard.

Here are some of my favorite ways to monetize a blog (that pay well):

  • Affiliate Marketing (Sell other people’s products)
  • Sell your own products (E-books, Courses, Memberships, Dropshipping, etc.)
  • Sell your own services (Coaching, Consulting, Writing, etc.)

These are really the best ways to monetize a blog. 

As I mentioned earlier, I don’t like ads. 

If somebody is paying to be on your blog, they are getting an ROI (Return on Investment).

That means you’re leaving money on the table. 

You also want to in the long term, run your blog as a business. 

And, I mean sell more than affiliate products.

While selling affiliate products is great, you can make a lot more money by selling your own products.

It can be a course, a membership site or even some sort of SaaS tool.

Just make sure, you have a plan on turning your blog into a business at some point. 

Learn SEO

Next, you NEED to learn SEO (Search Engine Optimization).

Google is the most popular search engine and the ultimate source of free traffic. 

Plus, nothing beats ranking for a high-buying intent keyword. 

You just have to learn it, there is no way around it.

  • On-Page SEO (This is easy, just install Rank Math, it’s free)
  • Keyword Research 
  • Technical SEO (Little bit harder, but still pretty easy)
  • Off-Page (Harder, but still pretty easy. It’s just really time-consuming)

Depending on your niche, you may not even really need Off-Page.

However, in most cases, you will, especially, if your niche is competitive.

Promotional Strategy

You can’t just create a blog, post content, and leave it.

That just won’t work. 

You also need a strategy to promote your blog! 

Whether that be guest posts, social media or however else you want to promote it.

The key is to have an actual strategy behind it. This way, you will know how to grow it. 

Reader-Retention

If your readers don’t stay, it will be much harder to grow your blog.

Unless, you create a little affiliate-type blog that just focuses on a couple of buyer-intent keywords, which literally just acts as a bridge page of which you earn affiliate commissions.

However, generally speaking, you will want to try and keep your readers, so that they read your future content which you monetize (through affiliate links or whatever).

How can you keep your readers?

Email Marketing (Try GetResponse For Free)

Push Notifications (Push Engage is Free Until 2,500 subs)

And, it also helps if you have great content!

Starting Out

As I mentioned earlier, don’t expect to make money over-night.

It does take some time.

To get started with your blog, you can get my free E-book sent to your email which will teach you:

  • How To Pick a Niche
  • How To Get Setup
  • Finding Keywords
  • Basic SEO

PLUS, you get to ask any questions via email if you need to.

So, I definitely recommend that you get my free E-book sent to your email!

Is Blogging Profitable? Conclusion

Yes, as I have shown you throughout this guide, blogging is definitely still profitable, even in 2020 and in years to come.

Google and other search engines will still be widely used in the next 10 years, I imagine.

Most of the content that shows up in Google are articles or blogs.

So, that’s a huge source of traffic which you can get by blogging.

And, if you don’t believe me, take a look at the top-earning blogs:

  1. Huffington Post– $41.6 million per month 
  2. Endgadget– $3.95 million per month 
  3. Moz– $3.74 million per month
  4. Perez Hilton– $3.44 million per month 
  5. Mashable– $3.33 million per month 
  6. CopyBlogger– $2.75 million per month 
  7. TechCrunch– $1.87 million per month 
  8. Tuts+– $833 thousand per month 
  9. Smashing Magazine– £425 thousand per month 
  10. Gizmodo– $400 thousand per month 

(Source: Gizmondo)

Of course, most of those are corporate blogs which means they have huge teams behind them, but that doesn’t mean a small blog ran by one person can’t earn a significant amount too.

The key is just to stay consistent and become really good at what you do.

Once, you’re good at writing content that the readers in your niche want to read, as well as being good at SEO and driving other sorts of traffic, then what’s going to stop you?

Exactly, nothing. 

So, if you want to get started, then get my Free E-book sent to your email and you will be ready to get going! If you are looking to start a blog, you can also consider using an EMD.

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