Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you).
Yes, SEMrush is very good at what it does. Using SEMRush, you can get insightful data for both SEO and SEM. It provides useful and accurate data to its users in an easy-to-use dashboard where they can also create and save projects.
Using SEMrush, you can also get helpful insights on how your site, as well as your competitors’ sites, are performing.
Overall, it’s a powerful tool and probably the best on the market for SEO & SEM.
What Is SEMrush Used For?
SEMrush is used for a range of SEO and SEM purposes.
SEMrush has a ton of features that allow you to run effective SEO/SEM campaigns.
Display Advertising Research
Product Listing Ads
Domain VS Domain
KW Magic tool
SEO Writing Assistant
Social Media Tracker
Social Media Poster
OnPage SEO Checker
Backlink Audit Tool
Organic Traffic Insights
PPC KW tool
As you can see, SEMrush does offer a lot of features that make it a perfect all-in-one SEO/SEM tool.
Using these features, you can really make the most out of your campaigns, by finding keyword opportunities that would be much harder to find anywhere else.
SEMrush Social Media Tools
You may have also spotted that SEMrush provides a couple of social media tools too.
Using SEMrush, you get social media analytics and you can also post to the most popular social media networks too!
How To Use These Features To Your Advantage
Features are great, but let’s see how you can use them to your advantage to outrank and outsmart your competitors.
1. Copy Your Competitors
SEMrush makes it easy to copy whatever is working for your competitor.
Which keywords are they advertising on?
Which keywords are they ranking for?
Take the URL of their website & put it into SEMrush, it will then spit out:
Where they are advertising
3 variables that you can try to mimic for your own success!
You can then click on whichever one you want to see and it will show you all the data, meaning you can copy it.
2. Find Keywords
Plus, you get to find Keywords too.
With the copy your competitor method
Keyword magic tool will give you suggestions
And, you don’t just find the keywords, it will also give you insightful data such as the:
CPC (This can help you filter out low-intent keywords)
Difficulty & Competition Scores
With this data, you can then filter out the keywords that you want to rank for, see how hard it is to rank for them, and get going with your project.
3. Content Tools
SEMrush also helps you write better-optimized content.
SEO Content template (keyword-specific)
SEO writing template (again, keyword-specific)
As you can see, you can find content ideas and SEMrush will then also help you write the best content possible for that keyword.
So, you don’t only get the off-page tools, you also get everything you need to write killer content that is well-optimized.
4. Technical SEO
In fact, SEMrush doesn’t just help you with on-page & off-page, it also helps you with technical!
You can get regular site audits that will audit your overall site health and let you know if there are any improvements that you can make to your site including:
This is great, as you don’t need an additional tool to check for errors.
5. Planning & Projects
You can also plan and create projects.
All the keywords, ideas, backlinks that you find can also be added to lists for specific projects.
This means, you can easily plan campaigns for each project, allowing you to run more effective campaigns.
Soon, there will also be a new Client Manager Tool, which will also be a huge benefit for SEO agencies.
Is SEMrush Good?: Conclusion
Yes, SEMrush is great.
If you’re a marketer or own a business and are serious about SEO, you need SEMrush.
SEMrush provides you with everything you need to dominate the core factors of SEO, content & backlinks.
Using SEMrush, you have a cutting edge over your competitors, as you get to see exactly what they’re doing, meaning you can then mimic that.
Likewise, if your competitors are using SEMrush and you aren’t, they will have a big advantage over you.
If every time you find a profitable keyword, they can just compete with you, but you aren’t seeing their keywords, then they are probably going to come out on top in the long run.
That’s why if you’re serious about SEO, you need SEMrush.
However, if you’re main goal is not around SEO or SEM, then there probably isn’t much point in SEMrush for you, as it’s a premium tool.
There is no point in paying for a premium tool that you’re not really going to use.
On the flip side, there is no point in trying to save money if your main focus is SEO. Why?
It will cost you money in the long run through missed keyword opportunities, wrong actions due to little/no data and your competitors will be able to see what you’re doing, but you can’t see what they’re doing.
If your main focus is SEO, then you definitely should consider SEMrush.