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Yes, the email marketing tools inside of Kartra actually do match what most autoresponders have to offer.
There are some autoresponders that have very unique features, but Kartra Mail is right up there with the likes of GetResponse, ActiveCampaign, and the other classic autoresponders out there.
It even has some advantages when it comes to features like tagging, as there are more triggers available due to your whole business being inside of Kartra.
Kartra Mail Features
Here are the main features inside of Kartra mail:
Behavior-based Automation Sequences
Advanced Analytics (Sales, etc.)
Kartra has a great deliverability rate too, as it’s something the platform is extremely careful about. But, as you can tell from the list above, Kartra has all the features that you will usually find inside of your autoresponder.
Behavior-based Automation Sequences
Firstly, we have the behavior-based automation sequences and these are even better than in most autoresponders. Why?
Because there are more triggers.
You can trigger by whether the recipient has watched X% of your sales video, is an active affiliate, and all sorts of triggers that you won’t usually find in most autoresponders.
This means Kartra does not disappoint when it comes to the automation sequences.
It does not matter what you are trying to market, there will be times where you need to split-test your emails.
Again, this is something where Kartra does not disappoint either. Why?
You don’t just have the option to split-test your broadcast emails, but also your emails inside of the automation sequences.
Kartra lets you split-test these on auto-pilot and will pick a winner based on the settings you configure.
Lead Tagging & Contact Scoring
Kartra also comes with lead tagging features which as I mentioned earlier on, are pretty powerful too.
They do have more triggers than a normal autoresponder which means they are a little more powerful than a normal autoresponder’s tags.
Kartra Mail will also score the leads for you so that you know when your leads are engaged or not.
This will allow you to keep all your leads as engaged as possible with ease.
Kartra really cares about their deliverability, it will notify you when you are getting bounces and help you regularly clean your list to make sure that your list is engaged.
As you would expect, this results in Kartra having a great deliverability rate.
Advantages of Kartra vs Your Normal Autoresponder
Kartra has a couple of advantages vs your normal autoresponder.
For one, there are more triggers as I have mentioned earlier on. This means you can write more personalized emails based on more specific actions of your contacts resulting in higher conversions.
The next advantage is that there is no need for integrations.
With Kartra all your tools are inside of one dashboard including:
Your page builder & checkouts
Integrations can be a real pain. Sometimes there are hidden costs as you need to use something like Zapier or sometimes software just won’t communicate correctly with another piece.
But with Kartra, you can manage everything from one easy-to-use dashboard.
This doesn’t just have the advantage in terms of integrations, but also productivity, as believe it or not, trying to switch between different web applications all the time, does actually take up quite some time.
I would sum up Kartra Mail as more power, fewer headaches.
In a lot of my recent articles, I have compared Kartra to some autoresponders to help you find the best option for you.
Feel free to check those out, if you’re unsure whether to use Kartra.