Kartra vs ConvertKit: Which One Is Best For You?

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Two commonly used pieces of software to build an online business are Kartra and ConvertKit.

Today, we’re going to be comparing both of these two solutions to see what they have to offer.

Let’s take a look and see which one is better suited for your business. 

Kartra vs ConvertKit

Kartra vs ConvertKit: Overview

KartraConvertKit
Websitekartra.comconvertkit.com
Founded inGenesis digital 2013. 2013
PricingStarting at $99 per monthStarting at Free!
Support7/107/10
Trial?14 Days For $1 (30 Day Trial Available HereFreemium
Money-back guarantee?Yes 30 days30 Days
Overall Rating9/108/10 

What is Kartra?
Kartra png

Kartra is an all-in-one solution that helps its customers build an online business. 

Kartra didn’t launch until 2018, but Genesis Digital the company behind Kartra was founded in 2013.

Despite not launching until 2018, it’s already one of the best sales funnel builders on the market. In my review of Kartra, I went into detail explaining how to use the software for your online business, feel free to check that out.

What is ConvertKit?

ConvertKit is an email marketing service provider founded in January 2013. 

It’s on its way to becoming not only one of the best autoresponders for affiliate marketing but also for content creators in general. 

It offers comprehensive email marketing features and also some advanced features to help you send and collect emails on autopilot.

Kartra Features

As I mentioned earlier, Kartra is a true all-in-one platform.

This means it comes with a little more features than ConvertKit, as you can see below.

Page-Builder, Forms, Funnels & Templates 

Firstly, we have the easy-to-use page builder which of course comes with quite a lot of templates (100).

The page builder comes with templates for all kinds of different templates such as:

  • Upsell pages
  • Login pages
  • Legal Pages
  • And many more, as you can see below.

Kartra Templates

Kartra is also a funnel builder, so you can build your entire funnel inside of Kartra.

Another feature here is the ability to create forms and pop-ups which are also incredibly easy to integrate with external pages.

You can even just copy and paste the code of the form and you’re good to go.

Advanced Checkouts

Kartra Checkouts are extremely advanced.

They include features such as: 

  • Order-bumps
  • 1 Click-upsells & downsells
  • Templates for the checkouts

Email Marketing

Kartra has great email marketing tools which let you stay connected with your customer.

Despite, ConvertKit being an autoresponder, Kartra matches the email features.

Inside of Kartra, you will find split-testing inside of automation workflows, as well as features such as lead tagging

Just like your normal autoresponder, right? In fact, Kartra actually has more triggers, as it’s connected to Kartra.

For example, you can give your contact a tag if they:

  • Are an active affiliate
  • Have watched X % of your sales video
  • Have refunded X product

These are triggers that will not be available in most autoresponders, including ConvertKit. 

It may be available with tons of different integrations, but I am not sure. 

Membership Sites

Kartra offers a great membership site feature to help you create and sell online courses.

Again, the beauty of this is that it’s all inside of Kartra

So, you can tag your lead based on whether they have finished watching X video from your course. 

Video Hosting

And, of course, there won’t be any need for an external video hosting provider such as Wistia, as Kartra has one built-in.

You can even add CTA’s inside of your videos, so it’s pretty much the same as Wistia.

Affiliate Management & Marketplace

Recruiting & managing affiliates to help you make more sales? Kartra does that too.

You actually even get access to the marketplace where affiliates can find your product (if you want them to). This can help you get more affiliates and therefore, more sales.

If you ever wanted to find some affiliate products, you could also use the marketplace.

Calendar 

You also don’t need an external Calendar app such as Calendly, as Kartra has one built-in.

Again, the beauty of this is that it’s from the same dashboard as all your other tools. 

Helpdesk

Kartra has a couple of more features inside of the features, but the final main feature is the helpdesk tool. 

Using Kartra, you can easily connect Helpdesks into your pages which will allow you to just give your users a better experience as it will be easier to contact you.

ConvertKit Features

ConvertKit does not quite have as many features as Kartra, but they do offer enough features to get your email list going. 

Email Marketing

As you would expect, ConvertKit comes with great email marketing features.  

ConvertKit has all the features that you would expect from an email autoresponder such as:

  • Automation workflows
  • Split-testing
  • Lead tagging

Pretty useful, but also standard for an autoresponder.

Landing Pages

Next, we have the landing pages and this is a feature that is great to have. Why?

Because you need to collect emails and you won’t need an external tool to create a landing page.

Of course, you can still use anything else such as your WordPress website or another funnel-builder if you wanted to.

Forms

Just like in Kartra, you can also create your own forms and also integrate these with any other external pages. 

Templates

ConvertKit also comes with many templates for your email and landing pages, allowing you to easily create your pages and emails quickly. 

ConvertKit templates

Kartra Pricing

Kartra has four main pricing plans, but Enterprise plans are available upon request.

What’s great about Kartra’s pricing plans is that you get access to all features across all plans, other than Kartra agency which I will explain later on.

Kartra Starter ($99 Per Month)

Kartra starter can be the perfect plan for a lot of start-ups.

It comes with ALL features other than Kartra agency. 

The only limits of this plan are the resources, which are: 

  • 50 GB Bandwidth
  • 2,500 Contacts
  • 15,000 Emails
  • 2 Membership sites
  •  100 Pages
  • 1 Helpdesk
  • 1 Custom domains

Kartra Silver ($199 Per Month)

Next, is the Kartra Silver Plan which I believe will be the perfect plan for most businesses.

Here you do get access to Kartra agency and there are significantly fewer limits.

The only limits in this plan are:

  • 12,500 contacts
  • 3 Custom domains

You get unlimited of all other resources.

Kartra Gold ($299 Per Month)

Next, we have Kartra Gold.

Again, the only limits on this plan are:

  • 25,000 contacts
  • 5 Custom Domains

Other than that, you get access to unlimited resources and all features.

Kartra Platinum ($499 Per Month) 

Lastly, we have the Kartra Platinum plan.

Here the only limits are:

  • 10 Custom Domains
  • 50,000 Contacts

Other than that, there are no limits.

ConvertKit Pricing

ConvertKit does have a free plan, but it’s a little limited.

I also won’t be able to show you the full pricing as it heavily depends on the contacts and ConvertKit has a dynamic pricing table. 

ConvertKit Free 

Firstly we have the free plan. 

In the free plan, you get to build unlimited landing pages and can send broadcast emails.

However, the main limitation is that you do not get any automation sequences. 

You can have up to 1000 contacts on this plan. 

ConvertKit Complete

The other plan is ConvertKit complete where you get access to all features.

This plan will cost $29 per month for 1,000 contacts.

If you need any more, then check out the pricing table on the website.

Kartra vs ConvertKit: Main Differences

The main differences between ConvertKit and Kartra are that while ConvertKit is significantly lower-priced, Kartra comes with a lot more features. Using Kartra you can also sell your products and create membership sites whereas with ConvertKit you cannot.

Here is a list of features inside of Kartra which you will not find in ConvertKit:

  • Membership site builder
  • Page builder (ConvertKit just has landing pages vs Kartra’s sales, legal, etc.)
  • Helpdesks
  • Calendar
  • Affiliate management
  • Kartra Checkouts

ConvertKit you get all the tools you need to build a list. Kartra gives you all the tools you need to build a business.

Note: For a limited time, you can actually get an EXTENDED Kartra Trial! Full instructions here. 

Final Thoughts

Both Kartra and ConvertKit can be great options for businesses of all sizes.

While Kartra has some more advanced features and can probably help more in terms of building your entire sales funnel, ConvertKit can also offer a perfect option for affiliates and content creators just starting out. 

I hope this article has been helpful in your choice between Kartra and ConvertKit.

If you did enjoy it you can also check out some of the related articles down below: 

Kartra vs Thinkific 

Kartra vs Teachable 

Kartra vs GetResponse

Kartra vs Shopify

 

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