Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you). Today, we’re going to be comparing Kartra vs GetResponse to find the best options for you. Both of these options are some of the best sales funnel builders out there, but are they right for your business? You may not even need Kartra depending on the needs of your business, so let’s take a look and see whether that is the case.
Kartra GetResponse Website kartra.com getresponse.com Founded in Genesis Digital 2013 1998 Pricing Starting at $99 per month Starting at $15 per month Support 7/10 9/10 Trial? 14 Days For $1 (30 days extended available here) 30 Days Free Money-back guarantee? Yes 30 days N/A Overall Rating 9/10 9/10 Kartra is an all-in-one solution that helps its customers build an online business. It is one of the best funnel builder tools on the market and it is one its way to becoming extremely popular too. Kartra was not launched until 2018, but the company behind Kartra, Genesis Digital was founded in 2013. GetResponse was founded by Simon Grabowski in 1998. Originally, it was just an autoresponder, but since then it has evolved and has more features. Nowadays, GetResponse is much more than an autoresponder. It is also a sales funnel builder, CRM, and a landing page builder. Today, GetResponse has over 350,00 customers. Kartra has a gigantic list of features, as it is an all-in-one platform. Kartra Page Builder & Templates First off is Kartra’s Page Builder. Kartra allows you to create gorgeous looking pages easily & quickly. Inside of these pages, Kartra also comes with great checkout tools such as: Order bumps One-click upsells & downsells Templates The page builder is one of the easiest to use on the market and comes with over 100 full-page templates. Kartra mail is the autoresponder feature inside of Kartra. Despite Kartra offering so many features, it’s pretty much a normal autoresponder. In fact, you could probably even say it’s better as it has more triggers available, as it’s inside of Kartra. Due to it being so good, you definitely won’t have to integrate with a separate autoresponder. Membership Sites Looking to sell your course or create some sort of membership site? Kartra lets you do that too. And, the best thing is, it’s inside of Kartra. It has all the usual features you would expect like drip-feed content, so you won’t need an external membership site tool. Video hosting? Included in Kartra as well. This is definitely nice for your sales page videos and membership sites, as you don’t want to host them somewhere like YouTube where they can click off. Getting an external video hosting tool would usually cost you $99 per month due to high-bandwidth use, so this feature is pretty nice. To improve the customer experience of your pages, you can also use Kartra’s helpdesks. This will allow visitors or customers to easily reach out for help if they need it. Need help booking appointments and managing your time? Kartra comes with a built-in calendar feature. Kartra Affiliate Management & Marketplace Kartra also lets you recruit and manage your affiliates. Inside of this feature is also the marketplace feature which allows affiliates to find your product and apply to become affiliates (if you want them to). This will help you recruit more affiliates and therefor get more sales. And, if you ever wanted to become an affiliate for a Kartra product yourself, you could also do so through the Kartra marketplace. As I mentioned earlier, originally GetResponse was just an autoresponder. However, that time has long past, it now has become a complete marketing system. Email Automation As you would expect, GetResponse comes with strong email marketing features like: Autoresponder Automation Sequences Broadcast emails Lead Tagging All of these features are available in Kartra too. Pretty standard for an autoresponder, but I do like GetResponse’s visual automation sequence editor a lot. Landing Pages & Templates Next, we have landing pages & templates. GetResponse comes with over 100 templates for you to design your landing & sales pages to help you collect more emails and sell more products. Autofunnel The next feature GetResponse has to offer is pretty cool and unique. It’s the auto funnel feature that helps you build your entire sales funnel. GetResponse auto funnel will even track the ROI of your campaigns, so that is extremely strong. Webinars Rarely have I seen an autoresponder that comes with a webinar feature. Well, GetResponse does. This means you can host free and paid webinars using GetResponse. CRM Lastly, we have the CRM. GetResponse’s CRM tool helps you turn lead into sale from one visual and easy to use dashboard. But, in case you are looking for the most advanced CRM tool, I have to disappoint you a little. It’s not quite advanced as a full CRM or ActiveCampaign’s CRM, you can read more on that here. How Do Their Email Marketing & Funnel Tools Compare? Something you’re probably wondering about is their funnel builder and email marketing tools. GetResponse’s funnel builder is not quite as advanced as Karta’s and you would be missing out on these checkout features: Order bumps Upsells Downsells More checkout integrations Kartra also has a much nicer editor and the pop-ups are a little more mobile-friendly from my experience at least. In terms of email marketing, they are almost identical. Kartra has a few more triggers as all features are inside of Kartra. For example, you can trigger by: Whether contact is an active affiliate Whether contact has watched % of a sales video Whether contact has completed section x of membership As GetResponse doesn’t have these features, they don’t have the triggers. But, other than that, these two are identical. There are four main Kartra plans available, but you can request custom pricing if you need an Enterprise solution. What I like about Kartra’s pricing is that you get access to all features across all plans, other than Kartra agency which is a feature that helps you manage clients’ accounts (and sell them). Kartra Starter ($99 Per Month) Kartra starter is the perfect plan for a lot of beginners. Inside of Kartra starter, you will find ALL features other than Kartra agency. Here are the limitations of this plan: 50 GB Bandwidth 2,500 Contacts 15,000 Emails 2 Membership sites 100 Pages 1 Helpdesk 1 Custom domains No Kartra agency Kartra Silver ($199 Per Month) The Kartra Silver plan will be the best plan for most businesses. Here you do get access to Kartra agency and there are significantly fewer limits. There are practically no limits to this plan other than: 12,500 contacts 3 Custom domains You get unlimited of every other resource. Kartra Gold ($299 Per Month) Given that Kartra Silver comes with almost unlimited everything, you would expect Kartra Gold too. And, that’s the case. The only limits here are: 25,000 contacts 5 Custom Domains Other than that, you get access to unlimited resources and all features. Kartra Platinum ($499 Per Month) Lastly, the Kartra Platinum plan just offers an option for established businesses. Here the only limits are: 10 Custom Domains 50,000 Contacts Again, there are no other limits. GetResponse also has four pricing plans. They update dynamically based on the number of contacts, where you are, and whether you pay annually, so I recommend just checking out the GetResponse website. But, if you have less than 1,000 contacts you can also use the table below. One thing to note is that you do not get access to automation workflows in the $15 per month plan, so I would say it’s practically useless. This means you would have to be on at least the $49 per month plan. The main difference between Kartra and GetResponse is that Kartra has a lot more features. It’s also a little better when it comes to building landing and sales pages, while GetResponse has webinars and a little more advanced CRM feature. Both options are incredibly good at what they do. However, Kartra gives you more of an all-in-one feel, while GetResponse was originally just an autoresponder. GetResponse is also a little more affordable compared to Kartra. But, if you need the features Kartra has to offer, going for Kartra is worth it. Picking The Right Funnel Builder For You Both Kartra and GetResponse are fantastic funnel builder tools. They offer: Great email marketing features Easy-to-use Funnel builder Competitively priced plans However, they do differentiate a little when it comes to the features. Here are some features only inside of Kartra: Membership site builder Video hosting Kartra Calendar Affiliate management Order bumps One-click Upsells & downsells On the flip side, here are some features only available in GetResponse: Visual CRM Editor Auto-funnel (Kartra has most features inside of this) Webinars Which One Should You Choose? Well, it depends on your business. If you need the features inside of Kartra, go for Kartra. Or, if you’re fine using the features that are in GetResponse, go for GetResponse. If you’re not sure, then you probably won’t need the features like membership sites only in Kartra, so then you can go for GetResponse. Final Thoughts As you can see, both Kartra and GetResponse offer great solutions for businesses of all sizes. If you wanted to, you could even go with Kartra and integrate with GetResponse via the API. However I don’t see much point in this, as Kartra has all the email marketing features Kartra has. It really comes down whether you need these features: Membership site builder Video hosting Kartra Calendar Affiliate management Order bumps One-click Upsells & downsells If you do, go with Kartra. And, if you don’t, then GetResponse can be a just as good option while being more affordable.