Kartra VS GrooveFunnels – Both Are Good… But Which is Better?

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If you are reading this, you’re probably a digital marketer looking for the best digital marketing software.

Or, maybe you are confused between Kartra and GrooveFunnels because both tools offer top-notch features?

Either way, this Kartra VS GrooveFunnels review is for you!

While both cover everything you need to market your business successfully, some subtle differences can make one a better option than the other.

Don’t worry though. By the end of this review, you’ll be able to confidently pick the right one for your business.

Let’s start.

About Kartra

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Created by Genesis Digital, Kartra is a dream-come-true for any digital marketer out there. It’s a marketing tool with every feature digital marketers would ever need to grow their business online.

Genesis Digital already had a popular webinar software WebinarJam under its belt before launching Kartra.

So, it’s built by people that know what they are doing.

About GrooveFunnels

Mike Filsaime is the CEO and founder of GrooveFunnels, marketing software that’s striving hard to become the best of its kind.

Interestingly, Mike Filsaime used to be on the board of Genesis Digital – before he left to create GrooveFunnels.

GrooveFunnels offers a free account as well, so you can get the flavor of its features before going for its limited-time lifetime deal.

Kartra Features

Let’s first dive into the features of Kartra.

Kartra Checkouts

Kartra vs Kajabi

Kartra Checkouts let e-commerce businesses sell anything they want with seamless checkouts.

The software provides beautiful checkout pages and allows you to sell digital as well as physical products.

With Kartra Checkouts, your customers won’t have to enter their details twice; the software remembers them from the first interaction.

You can even maximize your customer lifetime value by offering upsells, cross-sells, and add-ons on your Kartra Checkout pages.

Kartra Pages

Kartra Pages are designed to help you build all types of landing pages and websites without any prior design or development experience.

The feature comes with more than 500 done-for-you page templates to give you a head start.

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Plus, even if you have something completely different in mind, you can practice your creativity and start from scratch.

Moreover, Kartra Pages are completely responsive, so they’ll load on any device seamlessly.

Thanks to the automation capabilities Kartra offers, you can create an automated flow for anyone clicking on a link on your web page.

This helps you target your website visitors with personalized and targeted messages, helping you bond with them better.

Kartra Leads

Every business relies on leads for continuous online growth. Kartra Leads helps you automate your lead generation process by collecting actionable information on every stage of your buyer’s journey.

The feature helps you pinpoint the parts of your funnel that are leaking prospects, allowing you to improve your conversion rate.

Kartra Funnels and Campaigns

Kartra Funnels and Campaigns are enough to make any online marketer fall in love with this software.

A sales funnel starts when a prospect gets to know about your brand on any digital platform.

The role of a sales funnel is to attract that prospect, engage them with your business, and finally make them act!

Kartra Funnels and Campaigns allow you to:

  • Grab your prospects’ attention
  • Engage visitors
  • Nurture and retarget leads
  • Convert those leads
  • Build a bond with existing customers
  • Make them your loyal customers

Kartra Done-for-you Campaigns

This one deserves a separate mention. Building a campaign from scratch, and that too, an effective one can be a chore.

The good news is: You don’t have to build your funnels or campaigns from the ground up courtesy of the ready-made templates of Kartra.

The best thing is, these campaigns are built by world-class marketers like Frank Kern. So, you can just use them as is to achieve your marketing goals.

Kartra Mail

Kartra analytics

Ask any experienced digital marketer and they’ll tell you how powerful email marketing can be for a business.

Here is a quick fact: Email marketing provides the highest return-on-investment among all the digital marketing strategies by far.

You just can’t afford to ignore the automation capabilities of email marketing and the results it can bring for your business.

Kartra Mail offers everything a business needs to automate its email marketing workflows and convert leads into customers on autopilot.

Kartra Mail lets you:

  • Split test your emails
  • Target and retarget your leads with highly personalized content

In addition, it comes with a variety of ready-made email templates to help you craft eye-catching emails for your target audience.

Kartra Membership Sites

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Building a membership site with Kartra is a breeze.

You can create an online community, a membership site, or gated content by using Kartra’s drag and drop builder pretty conveniently.

But, that’s not it. You get a lot of ready-made templates to build your membership sites on.

Just choose the one that you like and start making changes based on what appeals to your eyes.

Here is what you get with Kartra Memberships:

  • Create membership sites with different pricing and content structure
  • Upload all kinds of files including videos and audios
  • Categorize your sites’ content to make the navigation user-friendly
  • Pre-schedule your content
  • Track members’ progress

What’s more, Kartra’s autoresponder lets you retarget your membership site users as well.

For instance, you could create a personalized workflow for users that watch a certain percentage of your course.

This will help you get the most out of your subscribers by upselling and cross-selling them.

Kartra Surveys and Quizzes

If you want to delight your existing customers and find out what gets them to buy from you, you need to know them better.

And, there is nothing better than a survey to get into your customers’ minds.

With Kartra Surveys, you can ask your customers anything you want and understand their pain points better.

This eventually helps you address those pain points more effectively.

Here are a few more uses of Kartra Surveys and Quizzes:

  • Conduct market research to improve your products
  • Get feedback from students to improve your course content
  • Connect with employees and team members

Kartra Videos

You are leaving a lot of conversions on the table if you are not using video marketing to its full potential.

You see, videos are engaging, easy to consume, and a powerful communication tool. And, that’s all you need to market a business effectively.

Kartra Videos lets you fully leverage the power of video marketing.

Here is why it’s unique and effective:

  • Option to customize video settings based on your goals
  • Use opt-in forms within a video to collect leads
  • Include a “Buy” button within a video to convert prospects there and then
  • Publish your videos in minutes

Moreover, Kartra Video analytics offer the following benefits:

  • Tells you who your viewers are
  • Shows you video watch time
  • Helps you identify the best performing videos

What’s more, you can use automation to convert your video leads as well.

For instance, a viewer leaves your sales video at some point. You could retarget that viewer by pre-scheduling an automatic email sequence with a personalized message.

Kartra Helpdesks

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One of the things that make your customers keep coming back is quality customer support.

Delight your existing customers with their purchase and you’ll convert them into your brand ambassadors.

Kartra Helpdesks is a feature that lets you do exactly that.

It lets you connect with your customers either through live chat or offline tickets.

Your customers can even get in touch with multiple agents from different departments at a time to solve a problem efficiently.

Kartra Forms

Forms play a vital role in a lead generation strategy. After all, you use them to collect your leads’ information.

It’s important that lead generation forms are eye-catching and make it easy for users to enter their information.

With Kartra, you can create user-friendly and beautiful forms. You can use Kartra Forms in a variety of ways:

  • Embed them
  • Use them as pop-ups
  • Slide them
  • Peek them

You could even use a lead generation form within a video, prompting the viewer to enter their information.

Kartra Affiliates

Kartra Affiliates lets others market your products and generate more conversions for you.

The affiliate management of Kartra is one of the best out there. Affiliates can get paid whenever someone becomes your lead.

Plus, you can even set automated flows for your affiliates to help them with selling your products more effectively.

Kartra Agency

With Kartra Agency, you can effectively manage your clients’ accounts under one roof. You won’t be needing to log out of your account as everything would be available on your dashboard.

Kartra Marketplace

Kartra Marketplace helps businesses to work with professional talent without having to resort to freelance marketplaces.

You can hire all types of experts at Kartra Marketplace.

Moreover, you can use and buy different digital marketing assets and can even sell your own to earn some extra cash.

GrooveFunnels Features


GrooveFunnels Free

The free version of GrooveFunnels has everything you need to take your business off the ground.

It lets you create 3 websites or landing pages for free; all you’d have to do is sign up for a free account with your email address.

However, understandably, the free version can’t cover all your business needs, especially when your business starts showing growth.

Let’s take a look at GrooveFunnels’ features.


GroovePages is a stand-out feature of this all-in-one marketing software.

You get a lot of done-for-you landing page/website templates with GrooveFunnels. So, building a web page would be just plug-and-play.

Of course, you can start from a clean canvas and design your pages from the ground up if you want.

The important thing is, the intuitive drag-and-drop website builder lets you design professional and attractive pages with ease.

In addition, you can:

  • Add elements like lists, buttons, maps, columns, and much more
  • Integrate third-party apps like WebinarJam and MailChimp

Another great thing about GrooveFunnels is that they are fast and responsive (mobile-friendly).

It’s an important feature to have as most of your target customers will access your pages through mobile phones.

You want your landing pages, e-commerce stores, or websites to load quickly and in their perfect form.


As the name suggests, GrooveSell helps businesses to sell more products, whether they are physical or digital.

The tool lets you add checkout pages to your store and you could use the power of upselling and cross-selling to boost your revenues.

GrooveSell integrates with popular payment processors like PayPal and Stripe as well.


GrooveAffiliate is similar to Kartra Affiliate where you let other marketers do the selling for you.

You can create affiliate programs around your products or services and track their performance.

You could even be an affiliate marketer yourself. Just go to your GrooveAffiliate dashboard and you’ll find useful resources to get started and make some extra cash.


With GrooveMail having your back, you won’t have to invest in any other email automation tool, which can save you a lot of marketing dollars down the road.

GrooveMail directly competes with email marketing giants like ConstantContact and MailChimp; it helps businesses leverage email automation to attract and convert high-quality leads.

Here is what you can do with GrooveMail:

  • Build email lists
  • Segment your audiences
  • Schedule email series
  • Send broadcasts
  • Create automated emails sequences based on audience behavior and interaction
  • And, more

Not only that, but GrooveMail lets you track your campaign’s performance and see if they need any improvements.

The data GrooveMail provides for tracking includes:

  • Open rates
  • Engagement rates
  • Click-through rates


GrooveKart is a feature that eliminates the need for you to pay for a dedicated e-commerce store management software.

It’s the perfect alternative to Shopify that you get as a part of the GrooveFunnels package.

With GrooveKart, you can create unlimited stores and sell any number and types of products you want.

Moreover, anyone with a basic knowledge of e-commerce can create a professional and eye-catching store.

Already have a Shopify store? You can even import it to GrooveKart within minutes.

Lastly, you have the option to integrate one of the several payment providers like PayPal and Stripe.


GrooveMember is an exciting feature for gated content creators and course creators.

It works like any other stand-alone course management platform like Teachable and Kajabi.

So, if you want to create a membership site or a course site, you won’t have to invest in a separate tool.

GrooveMember is a complete content management system (CMS) where you can create different levels of access for different types of subscribers/members.

Moreover, GrooveMember intends to add certifications and gamification soon; features that course creators would love to have.


GrooveVideo lets you upload any number and type of videos to your landing pages, and control every aspect of those videos.

Here is something every business would love about GrooveVideo: You can make your viewers take action within your videos by using behavior-based CTAs and prompts.

For instance, if you think your video viewers would be ready to give their email addresses at a certain point in a video, you can include a form there.


If you are using WordPress for blogging, you are doing the right thing. You don’t have to shift to GrooveBlog, especially if you are achieving your blogging goals.

What you can do is, integrate GrooveBlogs with WordPress to get the most out of your blogging efforts.

Moreover, GrooveBlog lets you Schedule, publish, and track your blog posts much like any other effective CMS.

It does what it’s supposed to do: Help you attract, engage, retain, and convert a target audience.

Kartra vs GrooveFunnels: Pricing

Kartra Pricing

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You can try Kartra for just $1 for 14 days, but that might not be enough.

If you want to get an extended Kartra trial (30 days), read this.

Kartra comes with four packages:

Starter ($99/month)

Offers up to 2500 leads, 1 custom domain, 15000 emails per month, lets you host 100 pages and 50 videos, and more.

However, you can only build up to 2 membership sites on the starter plan.

Silver ($199/month)

Offers up to 12500 leads, lets you attach up to 3 custom domains, offers unlimited emails, pages, videos, and lets you build unlimited membership sites.

Gold ($299/month)

Nurture up to 25000 leads, attach 5 custom domains, and get everything else without any limits.

Platinum ($499/month)

Build up to 50000 leads, attach up to 10 domains, and get everything else without limits.

The best thing is, you get every feature of Kartra on all the plans. The only limitation is the extent to which you can use those features.

Note: All the plans have Kartra Agency free of charge except for the starter plan.

GrooveFunnels Pricing

The features that GrooveFunnels provide are more than what any other marketing software would offer.

And, although it’s still a work in progress, GrooveFunnels will have way more features than Kartra once it gets perfected.

The pricing model of GrooveFunnels is simple for now:

  1. A free account with limited perks
  2. A one-time lifetime payment of $1397 to own the software for unlimited use

You could, however, spread your investment across several months for the lifetime deal. But, that’ll just add up the cost; although the one-time payment may seem intimidating, it’s the cost-effective option.

Kartra Integrations

Kartra offers a generous number of third-party integrations. These integrations include:

  • PayPal
  • Stripe
  • Braintree
  • Authorize.Net
  • @mailgun
  • Postmark
  • Elastic Email
  • SendGrid
  • Digital Access Pass
  • Optimizepress
  • aMember
  • WishList
  • Kajabi
  • Twilio
  • Plivo
  • Google Calendar
  • Zapier

GrooveFunnels Integrations

GrooveFunnels doesn’t lack when it comes to integrations either. Here is what you can integrate the software with:

  • Facebook
  • Twitter
  • Constant Contact
  • Zapier
  • Trello
  • Zoho
  • Capsule
  • Slack
  • Delighted
  • JustCall
  • Nimble
  • Nicereply
  • Chargebee
  • Github
  • MailChimp
  • Influx
  • Stripe
  • Campaign Monitor
  • Ask Nicely
  • HubSpot
  • Salesforce

Kartra vs GrooveFunnels Pros and Cons

Kartra pros

  • All-in-one marketing automation
  • Built-in helpdesk and effective customer management
  • Powerful affiliate marketing features
  • Internal video hosting
  • Ready-made marketing campaigns by marketing experts
  • Behavioral Adaptive Marketing (segmentation and detailed targeting)

Kartra cons

  • Steep learning curve
  • No unlimited video bandwidth

GrooveFunnels Pros

  • A one-stop-shop for marketers
  • Limited-time lifetime deal offers tremendous value for money
  • Easy funnel creation
  • Lots of professional landing page templates
  • Lots of third-party integrations
  • User-friendly drag-and-drop builder
  • Powerful automation features

GrooveFunnels Cons

  • A few possible bugs
  • Still work under progress

Kartra vs GrooveFunnels Conclusion: Which one is best?

Kartra and GrooveFunnels both offer everything a business needs to promote its products online.

However, there are a few subtle differences that can make one a better option for your business than the other.

Kartra’s automation features are better than GrooveFunnes. This is probably because GrooveFunnels is still a work in progress and Kartra is a complete software.

I was pretty surprised about the automation features of Kartra; to me, there is just no match to Kartra when it comes to marketing automation.

For instance, if someone watches your sales video without converting, you could tag them and send a personalized email to persuade them to act.

Kartra automation sequences

Plus, you could retarget an audience who watched a certain percentage of your course on your membership site with an automated email sequence.

Kartra automatically sends out emails whenever your prospect takes a certain action, e.g., visiting a page or clicking a link.

Although you might get all those features on GrooveFunnels as well, you can’t be sure right now.

And, I ran into some bugs while building web pages in GrooveFunnels; something that you won’t experience with Kartra.

Moreover, I really liked Kartra’s email templates, especially because they tend to convert so well.

All in all, both software come with their pros and cons.

  • Kartra stands out because of its complete nature and incredibly effective automation features
  • GrooveFunnels one-time lifetime price is too good to ignore

Frequently Asked Questions

Is GrooveFunnels Any Good?

Yes, GrooveFunnels is an all-in-one marketing automation software and sales funnel builder. Although it’s still a work in progress, it offers way more features than many of its competitors.

Is Kartra User-Friendly?

Yes, Kartra offers everything a business needs to grow online and all of its features, including the website builder, are easy to use.

So, even if you’ve never worked with a CMS or marketing automation software, you’d be able to use Kartra effectively in no time.

Is GrooveFunnels Free?

Yes, it’s free to get started with GrooveFunnels.

However, like any other marketing software, you’d need to upgrade to the paid version once your business starts growing.

The company is offering a lifetime deal for $1397, giving you the opportunity to own everything for life by paying once.

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