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While both options are great for their own purposes, choosing the wrong software may cause you to have to switch in the future which can be extremely frustrating.
Let’s make sure that that doesn’t happen by taking a deeper look at the features, pricing, support, and uses of both pieces of software.
Kartra vs InstaPage: Key Differences
The key differences between Kartra and InstaPage are the features, pricing, and the way the pages look. Kartra comes with way more features and also starts at a lower price. However, InstaPage offers more templates and they also look a little more professional.
Both are extremely good at what they do, InstaPage is a conversion-focused solution, while Kartra is an all-in-one platform that lets you run your entire business on one platform.
Kartra vs InstaPage: Overview
|Founded In||2013 (Genesis Digital)||2012|
|Services||Page building, email marketing, helpdesks, video hosting, membership sites, calendars||landing page conversion solution|
|Pricing||Starts at $99 per month|
For full pricing table: see website
|Starts at $199 per month|
For full pricing table: See website
|Free Trial||14 Days For $1||14 Days|
|Money-Back Guarantee||30 Days||24 hours|
What Is Kartra?
Kartra is an all-in-one marketing platform that is a product by Genesis Digital which was founded by in 2013
However, Kartra did not actually launch until 2018, so it’s a fairly new product.
It offers a great all-in-one platform and is on its way to becoming the most popular page builder simply due to the number of high-quality features it has to offer.
What Is InstaPage?
It offers everything you need to create and manage high-converting landing pages.
Kartra has a gigantic number of features including:
- Page builder (Landing, Sales, etc.)
- Email marketing tools (Comprehensive with all the bells & whistles)
- Membership Sites (Great for hosting courses)
- Video hosting
Plus, all these tools have even more features inside.
Before we jump into the core features, I just wanted to give you a list of the other features.
- Behavior-Automated Marketing (Dynamic Content based on behavior)
- Split-testing (Everything, your emails, pages, etc.)
- Comprehensive Checkouts (Order bumps, one-click upsells, etc.)
- Kartra Agency (Silver plan & up only, allows you to manage clients accounts)
- Share Campaigns & Funnels
- Detailed Analytics
Kartra Page Builder & Templates
Firstly, we have a page builder.
Using Kartra you can create beautiful looking pages easily & quickly.
And, that’s not all, Kartra also comes with comprehensive sales funnel tools such as:
- Order bumps
- One-click upsells & downsells
It’s one of the best and easiest to use page builders there is and it has great tools to help you convert your visitors into customers.
Kartra also comes with a ton of templates for all kinds of pages to help you build whatever kind of page you want.
With over 100 different templates for you to choose from, you won’t be running out of templates any time soon.
Email Marketing Tools
Kartra also comes with a powerful email marketing feature, Kartra mail.
And, believe it or not, it’s pretty much a normal autoresponder.
So, you won’t even need to integrate with a separate autoresponder.
Your email marketing will all be inside of Kartra.
Yep, you can host your membership sites inside of Kartra too.
This will be great in case you ever want to host your courses.
And, Kartra’s membership site builder is not like the limited one you get in ClickFunnels, it’s much better.
It has automated member management, a better user experience, progress tracking, and membership site analytics.
Another great feature inside of Kartra is video hosting.
You can host the videos you use on your sales pages or membership sites inside of Kartra.
This means there is no need for any 3rd party tool like Wistia or Vimeo.
With Kartra, there is also no need for any external helpdesk tool, as it has one built-in.
Kartra helpdesks allow you to provide your customer with the best experience possible.
Kartra also comes with a built-in calendar tool so that you won’t miss an appointment again.
This feature doesn’t only have to be for appointments, it can also help you collect payments on time and just manage your days better in general.
Another great feature by Kartra.
Affiliate Management & Marketplace
Kartra also lets you manage your affiliates.
It’s another great tool provided by Kartra, as getting an army of hungry affiliates can give you a huge boost in sales.
But, that’s not all that comes with this feature.
You also get access to the marketplace, where affiliates can find your products & apply to become affiliates, more affiliates = more sales.
Plus, if you wanted to become an affiliate for a product hosted on the Kartra marketplace yourself, you could find it on the marketplace and apply to become an affiliate.
InstaPage also has quite a lot of features.
But, the main difference compared to Kartra is that they are a lot more focused on the landing page & conversion-side of things, instead of being an all-in-one platform.
Here are the core features InstaPage has to offer:
- Landing pages
- Ad Map
Landing Pages, Personalization & Experimentation
Firstly, we have InstaPage’s landing pages which I see as their main feature.
InstaPage’s templates look very professional, as you can see in the image below.
But, the landing page templates aren’t what makes InstaPage special, it’s the tools you get for them.
- Dynamic Content based on all kinds of things (where your customer came from, location, behavior, etc. Kartra has this too, but not quite as advanced)
- Thor Render Machine (Fastest landing pages on the market, according to them. Is it true? I have no idea.)
- A/B Testing
- Advanced Conversion Analytics (a little more advanced than Kartra)
- HeatMaps (Again, just a little more advanced than Kartra’s heatmaps)
In the enterprise solution which has custom pricing tailored to your needs, you also get a couple of more features.
However, I haven’t tried that plan myself, so if you would like more information on that, you can head over to InstaPage’s pricing table.
InstaPage’s ad map is also something that you can use to further personalize your pages when running ads.
What it allows you to do is instead of sending your customer to a generic landing page, it allows you to send them to one tailored to the ad they have clicked on.
This also allows you to easily manage your ads and track post-click scores efficiently, without the use of half a dozen spreadsheets.
InstaPage also has a feature that lets you collaborate with others.
This is a great feature, especially you own an agency and you are creating the landing pages for someone else.
Everyone you invite can leave comments, but in order to edit the page, you have to go back into the editing feature, which is a bit annoying.
Keep in mind, Kartra also has this feature and you can actually share an entire campaign with others and let them edit it too.
Let’s take a look at the software with which these platforms integrate with.
Although you will probably not need integrations when using Kartra, it does come with a couple of integrations in case you do.
With Kartra, you also get Inbound and Outbound API access, so that will usually be enough to integrate with the software that is not on this list.
But, here is the list of Kartra’s native integrations:
- Elastic email
- Digital access pass
- Google calendar
So, if you for some reason want to stick to a tool for a specific feature that you used to use, then you can do so with Kartra.
As InstaPage does not have as many features as Kartra, the integrations are a little more important.
Luckily, they do have a long list of integrations.
I’m going to name the main ones, but there are a lot more and if you want to take a look at them, you can visit their integrations page.
Here is a list of InstaPage‘s integrations:
- Facebook Ads
- Google Ads
- Microsoft Ads
- Campaign Monitor
- Constant Contact
- Mad Mimi
As I did mention, they integrate with all kinds of software so I recommend just checking the integrations page if you are interested in the integrations.
How Much Do They Both Cost?
Let’s take a look at the pricing plans of both platforms to see which one offers better value for money.
As you can see in the image below, Kartra starts at just $99 per month.
Even, in the Kartra starter plan, you get access to all features, apart from Kartra agency.
The only difference between the three plans other than the agency feature is the resources that you get with each plan.
The business plan starts at $199 per month, or $149 if you pay annually.
I can’t really tell you too much about the added benefits of the enterprise plan, as I have not used it myself.
The business plan’s features are the ones we discussed in the section before.
On the business plan, you can only have up to 30,000 visitors which is quite a limitation, considering the next plan’s pricing is unknown.
If you want to use Instapage due to the landing page features it has to offer and you are anywhere near 30,000 visitors, I would definitely look into how much the next plan costs.
Support, Trials & Refund Policies
Our last category is support, trials, and refund policies just to give you a better idea of what to expect from both platforms.
Let’s start with the support, Kartra has a helpful support team, but there is no live chat feature which can be a bit annoying, but the support usually responds in around 12 hours.
Instapage on the other hand doesn’t have a live chat either, but users have reported that customer support is not very helpful and sometimes even rude.
Considering InstaPage’s price tag of $199 per month, you would really expect better.
Either way, let’s talk about the refund policy.
Again, 24 hours you would just expect better and it’s also another reason why I prefer Kartra over InstaPage.
Lastly, we have trials.
Both options offer a 14-day trial, but Kartra’s trial costs $1.
Because you have read so far down this page, I just wanted to show you a trick to make Kartra’s trial a 30-day trial, so that you can really give it a go.
Just follow the 30 Day Trial instructions below:
- Use this link
- Click start your trial
- Once the page is fully loaded, pretend to navigate off the page
- Accept the exit pop up offering a double trial
Who Wins The Battle?
Kartra takes the crown for me.
|Support, Trials & Refunds||Kartra|
|Landing page-specific tools & site speed||InstaPage|
Yeah, InstaPage may have some small little added landing page features and a slightly faster loading site, but overall that does not outweigh:
- Membership sites
- A powerful autoresponder
- Affiliate Management
- Video hosting
For the same or even a smaller price depending on the resources you need.
However, that’s just my take on it, if you need the features that InstaPage has to offer, then InstaPage might be the right solution for you.
|Try Kartra For $1 (Exit pop-up 30-day trial, for instructions, click here)||Try InstaPage For Free! (14 Day Free Trial)|
As you have seen throughout this article, InstaPage and Kartra are both two great platforms.
Due to the huge number of features, Kartra does come out on top for me as I think they outweigh the benefits that InstaPage has to offer.
Nonetheless, InstaPage remains a great landing page conversion solution and it’s popular with big brands & enterprise solutions for a reason.
But, if you’re just starting out, or your business is not quite at Enterprise level yet, you probably want to go with Kartra (Kartra does also have custom enterprise solutions).