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If you are thinking of kick-starting and growing your online business in this competitive landscape, you need the right kind of tools.
But, it’s easy to feel overwhelmed by so many choices. Some allow you to build great websites, others give you top-notch automation features.
But, what if you want to have it all?
The two tools we are reviewing today offer exactly that!
But, if you are reading this, you might have one burning question still unaddressed: “Which one is right for my business?”.
Let’s talk about both companies before starting with our Kartra vs Kajabi comparison.
Kartra is an all-in-one marketing platform helping businesses market their products with no constraints. It’s a product of Genesis Digital, the company that also owns the great WebinarJam software. The group introduced the platform in 2018.
Kajabi is also an all-inclusive marketing platform offering a full suite of software to businesses. However, it’s more geared towards course content creators and marketers.
Launched in 2010, Kajabi is an older one of the two.
Let’s start our Kartra vs Kajabi review now.
Let’s first talk about the features Kartra offers.
With Kartra Checkouts, you can sell anything you want, whether it’s physical products or digital ones. It offers beautiful checkout pages with the flexibility to add multiple price points.
Moreover, Kartra remembers your customers, so anyone coming back to your store can just add the products to their carts with a click of a button.
Not only that, but Kartra Checkouts also let you upsell, resell, and include add-ons to maximize your customer lifetime value.
With Kartra Pages having your back, you won’t have to rely on any other page/website/landing page builder. Kartra Pages make building beautiful, user-friendly web pages ridiculously easy and fun.
On top of that, you get more than 500 ready-to-use page templates and sections from professional designers.
But, that doesn’t mean you can’t start from scratch. You can always get more creative and build a web page from the bottom up.
Most importantly, Kartra Pages are 100% responsive. So, no matter which device your prospects are using, they will see your website in its best form.
And, whenever anyone visits your page or clicks a specific link on your page, you can set up an automated email sequence with Kartra.
This helps you retarget your prospects using the power of email marketing and automation.
Effective intelligence is the stepping stone to powerful lead generation. And, from landing on your site to checking out, Kartra gathers intel from every step your users take.
So, you can identify where you lose your leads in your sales funnel. Bringing them back right on track would be no problem.
Kartra Funnels and Campaigns
This one can make you fall in love with Kartra. To be honest, it’s not easy to create and manage a sales funnel.
Sure, you can design a page, create some content, and start attracting prospects.
But, you want to make sure your visitors don’t leave your page without taking action.
And, to make that happen, you need a complete system. A system that:
- Grabs your prospects by their throat
- Converts them into leads
- Turns those leads into customers
- Lets you build a loyal customer base by retargeting
- Retargets missed leads
Kartra Funnels and Campaigns are all about that!
Kartra Done-for-You Campaigns by Marketing Legends
The best thing about these marketing campaigns?
You get a list of done-for-you campaigns with powerful:
- Automation flows
These campaigns are built by world-class marketers like Andy Jenkins and Frank Kern.
To leverage them for your business, all you have to do is select the one you like and click a button.
The software lets you:
- Target your prospects based on their behaviors
- Split test email content
Moreover, you also don’t have to design your emails from the ground up.
There are plenty of gorgeous templates and components that you can use as-is or add your own flair to.
Building a Membership Site with Kartra
Building a membership site with Kartra is like dragging and dropping, literally. You can build a private community or a detailed training course with it.
The possibilities are endless.
Moreover, there is a complete library of professionally designed templates that provide you with a solid starting point.
Not only that but you can also:
- Create multiple membership tiers with their separate content and pricing
- Upload files, audios, and videos
- Divide your content into categories and sub-categories to make navigation user-friendly
- Schedule your content
- Track progress of members
Here is a quick example of how Kartra uses automation to help you grow your membership business:
Let’s say someone watches only a certain percentage of your course and you want to retarget them. Kartra can automatically email them, helping you get the most out of that prospect.
Kartra Surveys and Quizzes
Every business wants to know what their prospects really want. And, surveys are an effective way to gather that information.
Kartra lets you integrate surveys and quizzes with everything it offers, including products, custom campaigns, and emails.
There can be a lot of ways you can use Kartra surveys and quizzes, including:
- Connecting with employees
- Getting feedback from students to improve your courses
- Conducting market research
- Conducting quizzes, of course
- And, more!
If you are trying to market your business online, you can’t afford to ignore the power of video. And, if you are doing that, you are leaving a lot of potential sales on the table.
Videos grab attention, are engaging, and are probably the most effective communication tool.
Kartra Video offers everything that you would need for impactful video marketing. Here are a few benefits:
- Make your videos live in minutes
- Customize the settings based on your goals
- Collect leads within your videos by using an opt-in form
- Include a buy button when you think a viewer is ready to buy
Not only that, but you’d also love the video analytics feature of Kartra.
Here is the information you get from it:
- Who are your viewers
- How much of a video they’ve seen
- Which of your videos are performing best
This allows you to tweak your video marketing strategy and keep it moving in the right direction.
For instance, let’s say someone watches your whole sales video on Kartra. Kartra will send an automatic email follow-up to help you convert that warm lead.
When you delight your existing customers with great support and help, they do the marketing for you.
Because the happier you make your existing customers, the more they’ll recommend your business to their peers.
Another stand-out feature of Kartra is its helpdesks. Having such integrated customer support can be incredibly helpful in building a repeat customer base.
You can connect with your customers through live chat as well as offline tickets.
Plus, your customers can connect with multiple agents at a time and from different departments to resolve any matter effectively.
Going back and forth with a client can be draining and time-consuming. With Kartra Calendars, you don’t have to schedule and reschedule your appointments.
Your clients can see your schedule and book their appointments based on your availability.
Kartra Calendars allows you to automate the booking process, get more calls, and get paid on time.
It’s more than a scheduling tool; it’s an effective business management system.
Opt-in forms are an essential part of every lead generation strategy. And, if they are boring and complex, you risk losing a good chunk of high-quality leads.
Kartra Forms are beautiful and user-friendly, and you can use its form in four ways:
- Embed it
- Make it a pop-up
- Slide it
- Peek it
Here is something interesting: You can even introduce a form within a video, whenever it’s most relevant.
For instance, you are talking about how you can educate your prospects on a particular subject.
You can use a form right at that moment. A Kartra form will appear within your video, prompting the viewer to enter their email address.
All of those features make Kartra Forms an effective tool to grow your email list and build a solid loyal customer base.
Affiliate marketers have become more relevant than ever in the software industry. With affiliates working by your side, you get conversions almost on autopilot.
With Kartra Affiliates, you can build an army of affiliates, manage them effectively, and set the rules yourself.
You can set:
- Your commission percentage
- What should Kartra count as a commission
- Minimum sales to release payments
- And, more
Moreover, Kartra affiliate management and reporting are much better. For instance, marketers can earn a commission every time someone enters their email address.
This gives affiliates a better opportunity to earn money with Kartra, which can eventually help your business grow.
Plus, in Kartra, you can even tag your affiliates and send them emails to help them boost your sales. Something that’s not possible with Kajabi.
Kartra Agency lets you manage all of your clients’ accounts from one dashboard. So, you won’t need to log out and log in frequently to access multiple accounts.
Moreover, the platform shows you all the metrics of every account to help you understand their performance.
Kartra Agency also enables you to add as many client accounts as you want under your agency portfolio. You can either buy new accounts or import existing ones.
Your clients would want to know about their account’s performance, right? Impressively, Kartra Agency generates a personalized detail of every client account, helping them review their key metrics.
The fact that Kartra is an all-in-one business software can make it a little overwhelming to handle, especially when you don’t have a team.
You can’t do everything yourself, not at least with perfection.
You could outsource your work to freelance marketplaces, but the freelancers there will have to learn how Kartra works first.
The good news is, Karta Marketplace has experts from virtually every field. So, whether you want a web copy or a landing page design, you can have a Kartra expert do it for you.
Moreover, on the Campaign Marketplace of Kartra, you can upload your digital marketing assets for other users. You can even make them pay to earn some extra cash.
Or, you can use other users’ campaigns and assets for your own projects.
Kartra API and IPN
Software integrations are a must to make a sales funnel effective. Kartra offers integrations with a variety of tools including:
- Payment gateways
- Email gateways
- SMS gateways
- Membership portals
- Hub connectors like Zapier
- Calendar apps
Moreover, if you or your team member can code, Kartra API allows you to build your own custom integrations.
Although Kajabi doesn’t have as many features as Kartra, it’s still a great platform for online business owners.
Especially for entrepreneurs that want to launch their own courses and make passive income from them.
Let’s talk anout Kajabi’s features now.
Creating a Website with Kajabi
Kajabi offers everything you need to build a great website. Even if you don’t have any knowledge of web design experience, there are plenty of ready-made templates to help you out.
You can get a website for your business up and running in a couple of days.
Plus, you can connect a custom domain to your site, making it easy for your prospects to find your business online.
Today, the best way to monetize your knowledge is by creating online courses. The online course business is one of the most popular passive income sources.
If you want to create, monetize, and market your online course, Kajabi is one of the best platforms out there.
Another good thing is, your students on Kajabi can access your course content on their mobile phones thanks to its user-friendly app.
Podcasts are becoming more and more popular because they are easy to consume on the go. Using Kajabi podcasts, you can reach more potential customers and generate demand for your content.
Or, you can make your podcasts exclusively available to subscribers only and make some more cash.
Kajabi Newsletter can be a great source of passive income if your content is great. If you think your emails are worth paying for, you can collect subscription fees for them.
On top of making money with your newsletter, you can upsell/cross-sell and build lasting relationships with your customers.
And, as you talk directly to your customers in their email inbox, you have a good chance of converting them for your courses and other products.
Kajabi coaching and courses are a little different from each other. In a course, what you do is, you set up a course and put it out there indefinitely.
Whereas, Kajabi coaching refers to one-on-one sessions with one or even multiple students. You can schedule different coaching sessions periodically.
While the content may be the same in both, you take a more active role with your students in one-on-one live coaching sessions.
No matter where you are in the world, these two payment companies can address your needs effectively:
Kajabi integrates both to keep payment processing smooth and hassle-free for you.
Moreover, you can set up both payment gateways in a few simple steps. So, no headaches there!
And, here is the best thing: Kajabi never takes a percentage of your revenue, unlike many other platforms.
Kajabi Email offers pre-designed email templates. So, you can just pick the one you like, add your own flair (if you want), and have Kajabi send it to your prospects.
A stand-out feature of Kajabi Email is its intuitive visual editor.
It lets you customize your email designs and campaigns for better personalization.
And, like any other great email marketing software, Kajabi also automates your email flows based on user behavior.
One of the most stressful things is building a landing page that generates the desired results.
Impressively, Kajabi offers a lot of ready-made templates that you can easily customize.
Plus, these templates are designed with the end goal in mind. For instance, if your objective is to capture leads, there are templates for that specific objective.
Or, you can choose a landing page design that’s geared towards boosting your sales.
On top of that, the landing page builder is completely customizable. You can make tweaks to individual elements of a landing page to create a design almost from scratch.
For an effective marketing campaign, you don’t only need a beautiful converting landing page, you need a sales funnel.
A funnel that converts strangers into repeat customers.
Kajabi pipelines (or funnels) offer everything you need as a marketer to do exactly that!
Moreover, you don’t need to be an expert funnel builder (and no need to hire anyone either).
You have ready-made blueprints for a variety of purposes. Just a few clicks here and there and you are ready to launch your sales funnel.
Kajabi Pipelines also have pre-written copy from professionals. So, you won’t have to worry about persuading your prospects with actionable words either.
You’ve created your course and implemented a perfect marketing strategy. But, how do you know if it’s working or not?
Analytics are at the core of marketing. Without actionable data, it’s virtually impossible for a business to move in the right direction.
Kajabi Analytics allows you to analyze how your campaigns are doing from a single dashboard.
You can track your sales, subscriptions, and revenue all in one place, which helps you get a holistic picture of your growth.
For instance, you might be selling your courses to a lot of people. But, are you able to retain those customers for your future courses?
With Kajabi Analytics, you have an in-depth knowledge of how your students are doing and more. This helps you connect with them better.
Moreover, with website analytics, you can analyze your web pages, identify new opportunities, and boost their performance.
The best way to increase your customer lifetime value (CLV) is by interacting with them effectively.
But, as a business owner, you don’t probably have the time and energy to connect with every single one of your customers/students.
Kajabi CRM (Customer Relationship Management) software does all the heavy lifting for you.
You just have to set your flows, emails, product access, and coupons once. Kajabi takes care of the rest.
Moreover, you can tag, filter, and segment your customers based on any criteria.
Kajabi also provides insights that can help you understand your customers better. This helps you identify any loopholes and steer your business in the right direction.
Plus, it’s pretty easy to import your contacts into Kajabi with just a click of a button. Kajabi lets you utilize your list effectively.
The total number of smartphone users worldwide is over 6 billion as of 2021. Of course, this trend is only going upwards in the future.
So, neglecting mobile can be a blunder for any business. And, the best way to connect with an audience on mobile is through a user-friendly app.
Kajabi mobile lets you stay in touch with your customers where they spend most of their time.
For instance, your course students can access your course material right from their mobile devices whenever they want.
The best thing is, Kajabi mobile app takes off the burden of development and maintenance from your shoulders. The company handles everything.
Building a Membership Site with Kajabi
Membership sites are an incredible way of generating passive income. Your members pay you as long as you keep on adding value to their lives with helpful content.
Luckily, with Kajabi Memberships, you can have your membership site up and running in no time.
With the Kajabi blueprint, you just need to:
- Press a button
- Add your content
Moreover, its management software makes it easy for you to organize your community and automate your workflows.
Plus, you would be able to track your performance with Kajabi’s subscription reports. It tells you important metrics that can help you identify any missing pieces in your strategy.
For instance, you will get to know the churn rate, the rate at which your audience unsubscribes from your service.
Kartra vs Kajabi: Pricing
The price of any product is a crucial factor to consider before taking an investment decision. This Kartra vs Kajabi pricing review will help you understand which one is a more cost-effective option for you.
Let’s dive in.
With Kartra, you have four payment tiers to choose from. And, if you pay annually for any one of them, you get a flat 25% discount.
You can change or cancel your plan at any time in the future. And, if you are not satisfied with the all-in-one business software for any reason within the first 30 days, you can get your investment back.
The good thing is, every Kartra plan comes with all the Kartra features. However, you pay as you grow with Kartra.
For instance, the Starter Plan of 99$ per month has an upper lead limit of 2500. And, you only have a single domain to use in this plan.
Other limits of the starter plan include:
- 100 pages
- 50GB bandwidth
- 15000 emails per month
- 20 products
In short, the Kartra basic plan is more than enough if you are just starting out. You can always upgrade to a more advanced one as you grow later.
Moreover, even if you are happy with your current plan and just want to increase your limits, you can always purchase add-ons.
For instance, more emails, bandwidth, and additional domains. On top of that, Kartra allows you to use their API to code custom add-ons according to your needs.
Here are Kartra’s more advanced plans:
- Silver: $199/month
- Gold: $299/month
- Platinum: $499/month
Double Kartra Trial
As for the free trial, normally, Kartra offers 14 days at $1. But, you can get an extended 30-day free trial at the same price. More on this here.
You have three paid plans to choose from with Kajabi. If you pay for a plan annually, you would get a 20% discount.
However, Kajabi doesn’t have an all-in-one approach on its basic plan, unlike Kartra. You will have to pay more to enjoy more advanced features.
Moreover, there is a limit to the number of products you can sell and the number of users you can add to every Kajabi plan.
But, you can send as many marketing emails and create as many landing pages as you want on all programs.
As far as Kajabi’s basic plan is concerned, you pay $149 per month and can only create three pipelines and sell three products.
Here are the other features you get with Kajabi’s basic plan:
- 10,000 contacts
- 1000 active members (on one site)
- Webinars and events
- Quizzes and assessments
- Chat support
Of course, as you pay more, you get more privileges with Kajabi.
The “Growth” and “Pro” plans of Kajabi are $159 and $319 per month, respectively.
And, did I mention that Kajabi offers a 14-day free trial as well?
Kartra vs Kajabi: Pros and Cons
To help you choose the right business tool for your business, let’s summarize the pros and cons of both.
- In-built helpdesk, live chat support, and a robust ticketing system enables you to extend the best customer support
- Appointment and time management with Karta is a breeze thanks to its scheduling tools
- A variety of design options for web pages
- A powerful email marketing tool
- Get robust affiliate marketing features
- The overall pricing structure of Kartra is cheaper than Kajabi
- Get a 30-day money-back guarantee with Kartra
- Host videos internally
- Done-for-you campaigns designed by expert marketers
- Behavioral Adaptive Marketing (BAM) makes your marketing message more effective with personalization
- Kartra offers way better automation features than Kajabi
- Although Kartra offers helpful tutorials, the learning curve can be a little steep for beginners
- Kartra doesn’t offer unlimited video bandwidth. This can be problematic if your site relies on video content only
- The features around your courses in Kartra can be limited. For instance, it doesn’t offer student engagement, quizzes, and community features.
- Kajabi is one of the best course hosting platforms out there. You get a lot of helpful features like quizzes, assessments, surveys, and analytics.
- You get a blogging feature with Kajabi, something that’s missing in Kartra
- Kajabi’s visual sales pipeline editor makes it easy to create complex campaigns
- It doesn’t put a limit on video bandwidth and uses Wistia as a video hosting platform
- The customer support of Kajabi is great as well
- Kajabi’s pricing model is more expensive than Kartra’s
- To use Kajabi’s advanced features, you have to pay more
- The website builder is somewhat limited
- Kajabi doesn’t allow the selling of physical products
- Offers limited helpdesk features
Kartra vs Kajabi Conclusion: Which one is best?
By the end of this Kartra vs Kajabi review, you probably have a good idea about the features, benefits, and drawbacks of both tools. Both marketing tools are incredibly effective at what they do.
However, there are some differences between them; differences that you must consider before investing in any one of them.
But, although the final choice would majorly depend on your priorities and goals, Kartra stands out for four major reasons:
- Incredibly powerful automation features
- Offers everything on the basic plan
- Cost-effective price plans
- An all-in-one marketing software for online business growth
Kartra’s automation and affiliate management are way better than Kajabi’s.
For instance, whenever someone watches your videos, clicks a link, or visits a page, Kartra will send them an email.
This kind of automation empowers you to retarget your prospects pretty effectively.
Let’s say you have a sales video on a page. You wouldn’t only want people to just watch that video, right?
You would want them to take action after watching it. Let’s say someone watches your whole sales video, and for some reason, doesn’t go through with the purchase.
With Kartra, you can retarget that prospect with an automated email sequence. Get in touch with them and help them take the plunge.
And, although Kartra doesn’t offer a completely free trial (it is available for a mere $1 though), it’s clearly a winner as far as pricing goes.
Here are the two best things about Kartra’s basic plan:
- It offers all the features (although with limits)
- It’s considerably cheaper than Kajabi
So, you can use all the features to grow your business with Kartra. And, as you grow and make more money, you can increase your limits.
All in all, Kartra provides a much better value for money.