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Both Kartra and Podia are all-in-one marketing platforms that help businesses sell their products, services, and courses.
However, there are a few differences that can make one of them a better option for your business.
This is going to be an in-depth Karta vs Podia review. So, if you want to know which one is the right fit for your business, this article is all you need to read.
Let’s start with a concise intro of both.
Founded in 2018, Kartra is a one-stop-shop for all the marketing needs of a business. The software offers an extensive set of features that can help you grow your business from scratch.
Kartra is the creation of “Genesis Digital”, a company that also owns the infamous WebinarJam software.
Podia is a marketing tool that helps digital entrepreneurs sell their digital products online with a set of powerful tools.
The marketing platform was founded in 2014 by Spencer Fry.
No matter what you are selling, Kartra Checkouts allows you to sell it with gorgeous checkout pages. It could be a physical product, a digital service, or a digital product with multiple price points.
Plus, your one-time buyers can instantly check out the second time as Kartra remembers their first visit. So, on the second visit, your customers will be able to add desired products to their cart with just a click.
Moreover, Kartra Checkouts helps you maximize your customers’ lifetime value by letting you upsell, resell, and include add-ons within checkouts.
After trying out Kartra Pages, you won’t have to look for any other website or funnel builder. You don’t need even a little web development knowledge to create impactful web pages with Kartra.
With Kartra’s drag-and-drop builder, anyone can build gorgeous and user-friendly web pages easily.
Plus, while you can start designing your pages from scratch, you don’t have to.
Kartra has an extensive library of designer-build pages and section templates. All you would have to do is, pick the ones you like, make changes to your heart’s content, and simply publish them.
Moreover, these pages are fully responsive. This means your pages will appear in their best form no matter what device your prospects use to visit them.
Kartra’s automation features are incredibly powerful as well. You can set up an automated personalized email sequence for people that land on your page or click a specific link.
One stand-out feature of Kartra Email is split testing. It allows you to test the subject lines and content of different emails and identify the one with the best conversion rate.
Plus, you can retarget your audience based on their behavior or interaction with your content.
For instance, Kartra lets you automate an email sequence for people that didn’t open your previous email.
Moreover, there are plenty of eye-catching email templates that you can use as-is or add a creative touch before sending out.
And, of course, you can create highly personalized messages for your audience and can address every prospect by their name.
Kartra Funnels and Campaigns
Your sales funnel starts whenever someone shows interest in your business. Whether or not that person acts on your call to action depends on several factors.
And, that isn’t the work of a single person either. You need a skillful team to build a sales funnel that grabs users by their throats and makes them act on your offers.
Fortunately, Kartra has everything pre-designed and pre-built for you.
The Kartra funnels are designed by world-class marketing figures like Frank Kern, so their effectiveness shouldn’t be a concern.
All you have to do is, select the sales funnel that you like, and use it for your own business.
Not only that, Kartra goes a step further and gives you an opportunity to earn from your campaigns.
You can create campaigns, list them on Kartra Marketplace, and make extra cash whenever someone buys them.
Kartra Surveys and Quizzes
The primary goal of any business is to make its customers happy, right? Understanding what your customers exactly want can be pretty helpful for the growth of a business.
Kartra Surveys is an incredibly powerful tool if you use it right. You can get the information every business thrives on directly from surveys: Your customers’ wants and needs!
Using surveys, you can also do market research on that new product you launched.
Or, you could ask your course students to provide honest feedback, which would help you improve your product further.
Whatever you are selling online, you need to leverage the power of video marketing.
According to research, you can increase your landing page’s conversion by 80% by including a video on it.
This just means that consumers are more likely to buy your products when you use video as a marketing tool.
Now, while you could use any video hosting platform, Kartra Videos offers some incredible advantages that you just can’t ignore.
For one, you can publish your videos with your own watermark and branding.
Plus, Kartra even allows you to include timed actions within your videos.
What this means is that you can make users act on a call-to-action right within a video.
For instance, you can get people to give out their emails by introducing your opt-in form right within your video.
Or, maybe you think your audience is ready to buy your product at the end of your video. You could add a buy button at that exact moment to boost your conversions.
In addition, Kartra Video Analytics lets you retarget your video watchers based on their interaction.
If you have a sales video with Kartra, and a viewer watches the whole video – you can tag them and then automatically send an email follow-up to boost your sales.
Kartra has one of the best customer support systems out there. There can be agents from every department ready to help the customers out.
Customers could even collaborate with multiple agents at a time in Kartra.
And, you customers can leave an offline ticket when you are away. You can address your offline tickets whenever you get online.
Moreover, the live chat prompt is always open wherever you are on the Kartra Platform. So, you can work on your campaigns without worrying about missing any customers.
With Kartra Calendars, you can automate the whole booking process. Your clients can schedule an appointment with you directly on the calendar depending on your availability.
It’s a system that manages your business and helps you prevent clients from falling through the cracks.
Ask any seasoned marketer and they will tell you that the number one way to grow a business is by building an email list.
But, many businesses miss out on this great opportunity to follow up and remarket their audiences.
So, realizing that lead generation is a great opportunity to grow your business is an important first step.
One of the biggest roadblocks to effective lead generation is dull, ineffective lead forms.
You need an eye-catching opt-in form to grab prospects’ attention and make them give out their contact details.
To be an effective lead generation tool, your opt-in form should go with your website’s feel and look.
Plus, it should get in front of your target customer at the right time and in the right place.
Luckily, Kartra users can use pre-built, attention-grabbing forms on their sites and even within their Kartra videos.
Not only are they eye-catching, but they can appear in a variety of ways as well.
You can make your opt-in form slide or peek from the side of a page, or you can use it as a pop-up to capture leads.
Kartra Affiliate Management
Kartra’s affiliate management is top-notch; easily better than any other all-in-one marketing software like Podia.
So, what makes Kartra Affiliates different and more effective?
How it rewards its affiliates! You see, Kartra affiliates can earn money for any lead they refer to the platform, which is rare.
This makes its affiliate program much more attractive for aspiring as well as established affiliates.
And, guess who benefits from a strong army of affiliates? Your business!
Plus, there is no risk involved at all. You only pay a small portion of your sale, only after you get the revenue in your account. Win-win, right?
Not only that, but Kartra even allows you to set up different affiliate tiers for different products.
Probably the best thing about Kartra Affiliates is that you get to set all the rules of the game!
- Commission percentages
- What should Kartra count as a commission
- The minimum number of sales before Kartra releases affiliate payments
- And, more
There is probably nothing better than an army of affiliate marketers promoting your products for you.
And, affiliate marketing doesn’t get any better than what Kartra has to offer.
Kartra Integrations: API and IPN
Kartra users also don’t have to worry about integrating their favorite tools and software with their sales funnels or campaigns.
The platform allows a variety of integrations including:
- Payment gateways
- Email gateways
- SMS gateways
- Membership platforms (e.g., Kajabi)
- Hub connectors (e.g., Zapier)
- Calendars (e.g., Google Calendars)
On top of that, you could even create your own custom integrations. Of course, this would require coding knowledge and experience.
Moreover, the marketing platform is always on the lookout for new partnerships.
You could implement the best marketing strategies out there, but how do you know if they are actually working the way you want?
Actionable analytics data is the right way to identify the best path for your business.
With Kartra Analytics, you can identify growth opportunities in every part of your marketing strategy.
For instance, you get valuable insight into how your audience is engaging with your emails. This allows you to make the necessary tweaks for better results.
Or, maybe your conversions aren’t as good as they should have been. Kartra analytics will help you identify growth opportunities and improve your conversion rate.
Kartra Agency allows you to access all of your client accounts in one place. You can view analytics data in a single account.
This means you don’t need to frequently log out and log in. Access everything in one centralized agency dashboard.
Running a business means a lot of things: There is copy to write, landing pages to design, automation to set, and more.
That’s not a one-person job; so, most often, business owners use freelance services to get their stuff done.
But, if you ever tried to outsource your work to a freelancer, you’d know how painful and risky it is.
It can be even more painful for Kartra users as freelancers would need to understand Kartra’s ecosystem to work effectively.
Kartra Marketplace features top experts in almost every field. Plus, they know the ecosystem, and there are no hefty commission cuts, unlike freelance marketplaces.
No matter what marketing task you need, there is a Kartra expert on the marketplace for it.
Plus, the “Campaigns Marketplace” lets you use ready-made campaigns from other Kartra users.
You could even create your own campaigns, upload them to the marketplace, and make some side cash.
Building a Membership Site With Kartra
Membership sites don’t only let you share your knowledge with the world and make a difference, they also let you generate passive income.
Running a business is not easy; in most cases, you need to get the sales rolling in to make it sustainable.
But, that’s not the case with a membership site. Once someone subscribes to your site, they pay you every month.
The only thing you will have to do is continue adding value to their lives, and they will be happy to share their wealth with you repeatedly.
Kartra Memberships make creating, managing, and tracking your membership sites ridiculously easy and effective.
You can choose from a variety of eye-catching templates to create your membership site with Kartra. Plus, it lets you create all types of content for your audience.
And, If you create a membership site and someone only watches a certain % of your course, Kartra can automatically email them with your personalized message.
However, Kartra membership sites aren’t as easy to use, especially when you compare them with Podia.
If you are looking for an all-in-one course selling and management software, Podia is going to interest you.
Here are some Podia features you’d love as a course creator:
- Drip courses: Deliver your content piece-by-piece by scheduling it in advance.
- Pre-sell courses: Validate your next idea by pre-selling your content just like a crowdfunding project.
- Quizzes: Test your students with multiple choice question quizzes at the end of every lesson.
- Upsells: Upsell to your existing customers within the platform.
- Coupons: Offer coupons to increase your conversions.
- Bundles: Bundle your courses and sell them together.
- Unlimited everything: Enjoy no limits on content, emails, students, and earnings.
- Unlimited video hosting: Host as much video content as you want.
Podia lets you sell all kinds of digital products including e-books, checklists, presets, audiobooks, PDFs, videos, and more.
You can also use this feature to offer free digital products to build your email lists.
Moreover, by offering relevant upsells to your audience, you could maximize your per-sale amount.
Podia also doesn’t hold your payments; you get paid as soon as your money gets in your account.
Building a Membership site with Podia
Within the community tab of Podia, you can create a membership site pretty easily.
You can create a passive stream of income with a Podia membership site, or you can give away the membership to build your email list.
Podia membership lets you build a long-term relationship with your audience, which helps you upsell your products later on.
The main benefit of Podia is that it’s pretty cheap.
The main drawback? Kartra has better automation tools as explained earlier. And these tools will help you improve sales more than Podia can help you save money.
With Podia Webinars, you can charge for one-on-one live sessions with your students. The software also integrates with Zoom and YouTube live for a hassle-free webinar experience.
You could also give way free webinars if list building is your goal.
Plus, Podia has a pretty quick checkout system, which could easily mean a low drop-off and high conversion rate.
Podia lets its users use the power of email automation effectively. You can segment your audience and trigger email campaigns depending on the customer journey stage.
Moreover, Podia’s analytics feature tells you the revenue metrics for each email you send out, allowing you to tweak your email strategy for the better.
You can even interact directly with your website visitors with the messaging feature of Podia. It lets you capture customers’ questions even when you are sleeping.
Every business needs a website for a solid search engine presence. Podia lets you create a custom website without a tiny bit of hassle.
You probably don’t have coding or designing skills, right?
The good news is: You can create a beautiful, highly converting, and mobile-friendly website with Podia without any web design/development experience.
Your own affiliate program can help you build a loyal customer base without you having to invest your marketing budget.
Podia’s affiliate program lets you set up your own affiliate program and let the affiliates bring new customers on autopilot.
You can even embed Podia’s checkout experience on other platforms like WordPress, Wix, and Squarespace.
Just copy the code and paste it into your platform. Your customers will be able to buy your products from any device they want.
Kartra vs Podia: Pricing
Kartra offers four different plans. The good thing is: A user with the basic plan gets every Kartra feature, apart from the Kartra Agency plan.
However, you do have a cap on the use of features with lower-tiered plans. For instance, the basic plan has a lead limit of 2500 per month.
- Kartra Basic Plan: $99/month
- Kartra Silver Plan: $199/month
- Kartra Gold Plan: $299/month
- Kartra Platinum Plan: $499/month
When you pay annually for any of the above Kartra plans, you get a 25% off.
Kartra can be a little pricier than Podia, but the return you get makes it more than worthwhile.
Kartra’s pricing structure is better than Podia’s because it lets you sell a lot more courtesy of its powerful features.
So, with Kartra, you get a lot better return-on-investment.
Although Podia might seem cheaper than Kartra, the better, more robust features of Kartra make it much more cost-effective.
After all, the value you get from a tool is what really matters. And, Kartra clearly takes the lead when it comes to helping you grow your conversions and revenue.
- Podia Mover Plan: $39/month
- Podia Shaker Plan: $79/month
- Podia Earthquaker Plan: $179/month
Moreover, unlike Kartra, Podia doesn’t offer all of its features on the basic plan.
Kartra Pros and Cons
- Built-in helpdesk and effective ticketing system
- Great scheduling tools
- Ready-made campaigns from world-class marketers like Frank Kern
- Robust email automation tool
- Impactful affiliate marketing program
- 30-day money-back guarantee
- Behavioral Adaptive Marketing (BAM) allows effective personalization
- Way better automation features than Podia
- Way more cost-effective
- Steep learning curve
- No unlimited video bandwidth
- Limited course features
- Offers a single location to host all your digital products
- Effective email marketing features, including drip campaigns
- Instant payouts
- Ideal for course hosting and management
- Unlimited video bandwidth
- Easy to use sales funnel builder
- Limited design and customization options
- Automation isn’t as powerful as Kartra
- Limited payment gateways
Kartra vs Podia Conclusion: Which one is best?
If you are looking for an all-in-one marketing software, Kartra provides incredible value.
You won’t need any other tool to market, sell, upsell, and manage your products once you get your hands on Kartra.
Moreover, Kartra offers every feature on all its plans. So, the $99/month plan has the exact same features as the $499/month Platinum plan.
But, of course, you pay as you grow with Kartra.
However, Kartra can be limited as far as course features are concerned. If you are a course creator and don’t need other bells and whistles, Podia is for you.
One of the prominent benefits of Kartra over Podia is its robust automation features. For instance, you can set email campaigns depending on user behavior, allowing you to personalize your content.
Plus, with Kartra, you get ready-made marketing campaigns built by world-class marketers like Frank Kern. So, with Kartra campaigns, it’s simple plug-and-play.
This eventually helps you convert most of your leads.
Overall, Kartra provides everything you need to kick-start and grow your online business. And, although the pricing might look a little expensive, you are still paying less for what you are getting.
Frequently Asked Questions
How to get a Kartra extended trial?
Kartra offers a 14-day trial for just $1, but honestly, 14 days aren’t enough for many users. The good thing is: You can get an extended 30-day trial with Kartra.
All you’d have to do is, follow the steps mentioned on this page.
Which is cheaper between Kartra and Podia?
When you look at the pricing models, Podia obviously looks cheaper.
But, what about the value you get in return for your investment?
Kartra takes a clear lead when it comes to value for money. So, Podia is cheaper, but Kartra is more cost-effective.
Which Offers Better Automation Between Kartra and Podia?
This one is simple: Kartra!
While Podia does have an effective email marketing tool, it doesn’t come near the robustness of what Kartra has to offer.
Is Kartra better than Podia?
The one-word answer? Yes! Kartra is a clear winner here.
However, you do have to mix and match a lot of things before landing on a decision.
But, if you want an all-in-one business software for the long term, Kartra should be an easy choice.