Kartra vs Shopify

Kartra vs Shopify: Which One Is Best For You?

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Welcome to my in-depth comparison of Kartra vs Shopify.

Both are impressive solutions that you can use to sell your products online. 

In this article, we are going to discuss and take a look at what both of these solutions have to offer, so that you can make an informed choice.

While they are both great at what they do, picking the wrong software could bring you a lot of headaches in the future.

So, let’s make sure that that doesn’t happen. 

Kartra vs Shopify: Key Differences

Kartra vs Shopify

Here are the key differences between Kartra and Shopify:

Kartra is a page builder used for many purposes, while Shopify’s primary focus is e-commerce stores.

Shopify is more suited for stores with a bigger selection of products, while Kartra is more suited for websites with a smaller selection of products.

Kartra also comes with other features such as an autoresponder, helpdesks, affiliate management, video hosting, and membership sites. 

Shopify does start at a much lower price than Kartra, but to get all the features Kartra offers, you would need a lot of apps, which would usually cost you more than Kartra. 

Kartra vs Shopify: Overview

Founded In 2013 (Genesis Digital)2004
FeaturesEmail marketing, page builder, membership sites, helpdesks, affiliate management, video hostingE-commerce store platform, app store, and basic email marketing
PricingStarting at $99 per month.

Full pricing: see website

Starting at $29 per month

Full pricing: see website

Customer Support7/10 6.5/10
Free Trial14 Days For $1 14 Days Free Trial
Money-Back GuaranteeYes, 30 days N/A 
Overall Rating9/10 8/10

What Is Kartra?

Kartra png

Kartra is an all-in-one solution that offers many features to help its customers run a successful online business.

Genesis Digital the company behind Kartra was founded in 2013, but Kartra wasn’t launched until 2018.

It’s in the process of becoming one of the most popular sales funnel builders, as it’s a powerful all-in-one solution that doesn’t need dozens of integrations. 

Kartra Features

Kartra offers many features, so we’ll break them down into the core features that you can use to run your online business. 

Purchasing separate software for all of these features can be inefficient and pretty expensive.

That’s why Kartra offers an all-in-one solution. 

Page Builder & Templates

Firstly, we have the page builder.

Kartra comes with an easy-to-use page builder, as well as beautiful templates. 

Kartra’s landing & sales pages give you everything you need to convert a visitor into a sale. 

You can also create “mini-websites” with a selection of products and blog pages.

All pages also come with pre-written copy templates, so you can write better copy without hiring a copywriter. 

Kartra does also have blog pages, but these can’t be compared to WordPress and don’t offer the same flexibility. 

Membership Sites & Video Hosting

Next, we have membership sites & video hosting.

Using Kartra, you can also host your own membership sites, as well as the videos.

This is great, as it means that you don’t have to use 3rd party software, like teachable for hosting membership sites and Wistia for your videos. 

Email Marketing

The next feature is Kartra mail.

Kartra mail is pretty much a normal autoresponder, you get:

  • Newsletter & Broadcast emails
  • Automation workflows with behavior triggers
  • Lead tagging
  • Split-testing

And, these features work great.

Kartra also has great deliverability rates. 

Affiliate Management & Affiliate Marketplace

There also is no need for getting a separate software to manage your affiliates.

Using Kartra you can get a hungry army of affiliates and manage them from the dashboard which you use to manage everything else.

You can also choose to put your product on the Kartra marketplace, where affiliates can find it and request to join your affiliate program. 

Likewise, you can find the products from others and request to join their affiliate program. 


Lastly, we also have the helpdesks that you can add to all of your pages or membership sites.

This allows you to create a much better user experience.

If your customer needs a helping hand, they can quickly find the helpdesk and contact you. 

Comprehensive Sales Funnel Tools

What’s also great about Kartra is the comprehensive sales funnel tools that will increase your conversions:

These features include:

Features like these can improve your conversions significantly. 

Other Features

Kartra also offers a range of other features including:

  • Kartra Heatmaps
  • Kartra BAM (Behavior adaptive marketing, dynamic content)
  • Calendars (for appointment setting)
  • Lead database
  • Kartra forms

Kartra Pricing

As I mentioned earlier, Kartra does start at $99 per month.

But, considering both the quality and quantity of the features, it’s a great deal.

A page builder + an autoresponder + membership site builder + video hosting + affiliate management + helpdesks would usually cost you anywhere from $500 to $1,500 per month, depending on which software you use and how many contacts you have. 

Kartra pRicing

In case, you are wondering what Kartra agency is, it’s a feature that lets you manage client’s accounts.

You can also have full control of these accounts and manage them as if you would own them.

The best thing about it is, that you can sell these accounts for $99 per month while buying them at a 40% discount. 

Try Kartra For $1 (14 Day Trial) 

What Is Shopify?

Now, that we have taken a look at Kartra, let’s take a look at Shopify.

The company was founded in 2004 and has since then become the most popular E-commerce store platforms on the market. 

Shopify doesn’t only let you host your online store but also build it.

Shopify Features

Shopify offers all the basics you need to get your store going.

Store Builder & Themes

Using Shopify, you can easily create your e-commerce stores using the wide selection of themes that they have to offer.

This store can then also be hosted on Shopify (included in the plan), meaning after you have created it and added the payment processor, you’re good to go.

Shopify’s store builder is easy-to-use and will allow you to create a basic store.

Blogging App

Inside of Shopify , there is also a blogging app. 

Blogging can have huge advantages for any business.

While this is a great little feature, it’s not as flexible as WordPress, as you would expect due to WordPress’s primary focus being blogging. 

Advanced Reporting (Advanced Plan Only)

This feature is only available for the advanced plan.

Here are the advanced reporting features available in the advanced plan only:

  • Customer data reports
  • Customer acquisition reports
  • Financial reports
  • Abandoned Cart reports
  • Search data reports by customers in your store

If you’re not on the advanced plan, you only get basic data such as the sales and some limited customer data.

Basic Email Marketing

Inside of Shopify, you also get access to a basic email marketing tool that lets you send receipts.

Shopify itself won’t let you send automation workflows, but that’s not really an issue as you can integrate with other software such as for example ActiveCampaign. 

App Store

Another great feature that Shopify offers is the app store.

The Shopify app store offers a range of 3rd party apps that can add features to your Shopify store.

A lot of these features are also specifically tailored towards dropshipping stores which can be a benefit for dropshipping stores of course.

Shopify Pricing

Shopify starts at $29 per month.

And, the plans are all pretty similar, with minor changes where it would make sense to go on the bigger plans if your business generates more revenue.

Other than the analytics we mentioned earlier, the main differences are:

  • Staff accounts
  • Shipping Discounts
  • Transaction fees

This means those discounts & transaction fees exceed or equal the added cost of the bigger plans, then you should definitely upgrade. 

Kartra vs Shopify: Support

One thing they both don’t do very well is support.

While Kartra has a friendly & helpful support team, they don’t have a live chat feature.

On the other hand, Shopify does have a 24/7 live chat feature, but the trust pilot 77% one-star reviews are mainly complaining about the support. 

Kartra has the more competent & friendly support, while Shopify has the live chat feature and therefore quick support. 

How Do They Compare To Each Other? 

Let’s take a look at what each platform has to offer which the other one doesn’t.

Offered In Kartra, but not Shopify:

  • Membership sites
  • Helpdesks
  • Comprehensive Autoresponder
  • Drag & Drop builder
  • Affiliate marketplace (to recruit and or be recruited)
  • Affiliate management
  • Video hosting
  • Share campaigns 
  • Heatmaps
  • BAM Behaviour Adaptive Marketing (Dynamic Content) 
  • Calendars
  • More & better pop-up tools & sales funnel tools (upsells, downsells, order bumps, etc.)

Try Kartra For $1 (14 Day Trial) 

Offered In Shopify, but not Kartra: 

  • E-commerce store themes
  • Add unlimited products
  • More features for dropshipping
  • auto fraud analysis
  • Multiple languages
  • Mobile commerce optimization
  • App store
  • Customized gift cards
  • Shopify point of sale

Note on the added features from Kartra and the app store from Shopify:

While Shopify offers an app store, Kartra probably already comes with all the features you want to get an app for.

Likewise, all the features Kartra has you can probably get on Shopify’s app store.

However, getting separate apps can often be pretty costly.

Try Shopify For 14 Days (Free Trial)

Which One Should You Use?

Personally, I prefer Kartra due to the long list of high-quality features.

When running an online business, as your business grows and develops you also usually need more features.

If you use Shopify, you will just keep having to get more apps and it can stack up the costs pretty quickly.

With that being said, if you’re trying to build a full-on store with hundreds of products all on one website, you should probably go with Shopify. 

You will just have much better tools to build a store of that kind. 

However, if you want to build a more focused funnel or store on a couple of products, Kartra will give you some brilliant tools to do so. 

Example of Where Kartra Would be better

Let’s say you’re main product is some sort of shaving kit. 

The customer has to type in their email to see the special deal. (Now, you got their email if they leave, you hit them with a discount)

They then go and purchase the product.

But, you also have an order bump of the exact same shaving kit for a 30% discount. 

A lot of people will take it, as it’s a great deal.

Then, once they have purchased that you offer them the monthly subscription version for a special price. 

And, yes this example is pretty similar to dollar shave club thing, but you get the point. 

Creating something like this on Shopify would probably be impossible or cost at least $300 due to the number of apps you would need. 

For something like this, you should definitely use Kartra. 

Example of Where Shopify Would Be Better

Let’s say, you want to create a clothing brand with not just a couple of products, but hundreds or even thousands.

While you can definitely do this on Kartra, Shopify will have much better features and themes to let you build a store like this. 

Or, Shopify can also be a better option for you, if you’re just looking for a super simple web store and you don’t really need all the tools Kartra gives you to increase conversions. 

Kartra vs Shopify: Frequently Asked Questions

Here are some frequently asked questions about Kartra vs Shopify:

Can I integrate Kartra With Shopify? 

Yes, using a separate app called AppTrends, you can integrate Kartra with Shopify.

Another option is just building a funnel with Kartra and sending the customer to your Shopify store at some point within the funnel. You can then integrate Shopify and Kartra using Zapier which will allow your customer’s data to be transferred between the two pieces of software.

Should I pick Kartra or Shopify for Dropshipping?

For dropshipping, I would usually recommend going for Shopify.

Shopify has order fulfillment tools, while Kartra does not.

With that being said, you get better conversion tools in Kartra

Which Software Should I use For Drop Servicing? 

If you are looking to start drop servicing with either of these pieces of software, you should go for Kartra.

It simply has much better tools to help you sell services effectively AND retain your customer. 

Is Kartra Worth It? 

Yes, Kartra is definitely worth it, if you are going to use the tools. 

But, on the other hand, if you’re just looking for the most basic place to sell your products and don’t want all the tools Kartra has to offer, then it probably won’t be worth it for you. 

Is Kartra Better Than Shopify? 

It depends for what purpose.

If you’re selling services or courses, then it definitely is.

But, if you’re looking to start a dropshipping store then Shopify may be the better option due to the fulfillment tools and it’s more focused on dropshipping. 

Final Words

As you have seen throughout this article, both Shopify and Kartra have some amazing features.

One option isn’t really better than the other, it just depends on the purpose.

While Kartra has great conversion tools that Shopify doesn’t have, Shopify has great fulfillment tools that Kartra doesn’t have.

So, it really depends on what you are looking for and what you need.  

However, as an overall rating, I would give the crown to Kartra simply due to the:

  • Ease-of-use
  • Quality & Quantity of features
  • Conversion tools
  • Pricing

For what it is, it has an extremely low price.

Try Kartra For $1 (14 Day Trial) 



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