Kartra vs Thinkific: The Ultimate Comparison

Kartra vs Thinkific: Which Is Best For Your Course?

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If you are looking to create an online course or any other type of membership site, then you will probably want to take a look at Kartra or Thinkific.

Unlike most other Kartra vs Thinkific comparisons, I’m not going to completely dismiss one and tell you to go for the other.

Both offer fantastic features for course creators to create their courses and build their business.

However, there are some key differences between both pieces of software which we are going to cover in this article. 

Kartra vs Thinkific: The Ultimate Comparison

Kartra vs Thinkific: Main Differences

The main differences between Kartra vs Thinkific are that Thinkific gives you a little more tools for the inside of your membership area, while Kartra gives you more tools for your business. 

Both offer some fantastic tools which will allow you to create and sell your memberships. 

There is also a key difference in pricing, as Thinkific starts at a lower price. 

Kartra vs Thinkific: Overview

Founded InGenesis Digital founded in 2013. Kartra launched 2018.2012
ServicesEmail marketing, membership sites, page building, funnels, video hosting, helpdesks, calendarMembership sites, content hosting, landing pages
PricingStarting at $99 per month

Full: See website

Starting at free

Full: See website

Money-Back Guarantee30 DaysNone
Trial?14 Days For $1 (30 Day Trial available here)Freemium
Overall Rating9/109/10

What Is Kartra?


Kartra is a product by Genesis digital.

Genesis Digital is a company that was founded in 2013, but Kartra didn’t launch until 2018.

However, it’s on its way to becoming one of the popular all-in-one funnel builders.

If you would like to learn more about Kartra, check out my Kartra review

What Is Thinkific?


Thinkific was founded in 2012 and has since then become one of the most popular membership site builders on the market. 

It offers creators everything they need to create and sell their online courses.

Kartra Features

As I have mentioned many times before, Kartra has a gigantic list of features.

Page Builder & Templates

Firstly, we have the page builder & templates.

Kartra comes with over 500 templates that you can easily edit using their drag & drop editor.

The templates are for all kinds of pages including sales pages, squeeze pages, upsell pages, and many other types of pages.

All of the templates you can see below can easily be edited with the drag & drop page builder.

This means you can select one of them, and build a beautiful page IN MINUTES. 


Kartra also has some great checkout features.

You can use Checkouts created by Kartra which have been thoroughly tested, or you can customize them. 

Features inside include one-click upsells, downsells, and order bumps. These features give you everything you need to make the most out of every conversion. 

When you have the right Kartra process in place, most of your visitors will purchase more than one offer. 

Email Marketing

Kartra comes with great email marketing features including:

All of these can be combined to build powerful email marketing campaigns. Kartra gives you everything you need to sell using emails. 

Plus, you can automate the entire process too. 

You also get pre-built funnel templates with emails built by 8 figure marketers like Frank Kern. 

Kartra testimonial

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Membership Sites

Kartra also allows you to build membership sites, but we will compare it to Thinkific’s software later on. 

Kartra’s membership site builder includes: 

  • Progress-tracking 
  • Comments & comment control
  • Drip-feed content
  • Advanced analytics
  • Automated membership management
  •  Tagging inside based on view time and other triggers
  • Content protection based on Progress

This means you’ll have everything you need to create a high-quality membership site that your students will love. Plus, you’ll have advanced control of them too. 

Get An Extended Kartra Trial

Video Hosting

You can also host your videos with Kartra, so there is no need for an external video-hosting provider. 

This built-in app lets you add CTA’s and tag users based on the actions of your users. So if your visitor watches a certain amount of your sales video you clearly know they’re interested.

From there, you can tag them & start an email sequence built specifically for them. 

Affiliate Management & Marketplace

Remember I told you Kartra helps you make the most out of every conversion?

With Advanced affiliate management, Kartra also helps you make more conversions in the first place. You can reward affiliates for generating sales, leads or referring more affiliates. 

Whatever you feel is best for your business, you can create an affiliate program for. 


Kartra also comes with a calendar feature to help you book appointments easily. If you sell consultations or have a service-based business, this is extremely useful. 

Get An Extended Kartra Trial


Kartra also has an in-built Helpdesk. 

This will allow your customers to contact you easily & quickly. 

Thinkific Features

Here are the main features inside of Thinkific. 

Drag & Drop Membership Site Builder

Thinkific comes with advanced membership site tools to help you create the best course (or other membership) possible. 

We will talk about this in a little more detail later on, but the membership site features are a little more advanced than in Kartra.

Themes For Sales Pages & Landing Pages

Thinkific allows you to also create the sales pages & landing pages for your course. 

This means, you probably won’t need an external landing page builder such as ClickFunnels or Unbounce. 

Thinkific also has themes (or templates) for all of these pages. 

Content Hosting

You also will not need an external content hosting platform such as Wistia.

Thinkific allows you to host all of your content inside of Thinkific.

This includes Video, Audio, and PDF.

Affiliate Management 

Thinkific also lets you recruit and manage your affiliates.

The difference between this and Kartra’s affiliate management is that Kartra has a marketplace. 

Kartra vs Thinkific Membership Site Comparison

Due to the nature of Thinkific, I figured, you probably want to create and sell online courses or do something very similar. 

Am I right? 

Yep… That’s why I wanted to go into more detail on the comparison which compares the membership sites between these two products. 

Quizzes, Surveys, Assignments

Quizzes, surveys, and assignments are tools that are only available in Thinkific

If you would like these features inside of Kartra, you will have to use some sort of external application. 

Content Hosting

Both pieces of software allow you to host your videos, meaning you will not need an external video hosting provider such as Wistia.

But, Kartra does not let you host PDFs and audio (Thinkific does)  which is usually fine as there are external free services such as Google Drive. 

The videos are what’s important. 


Only Kartra comes with an in-built helpdesk, but you can integrate helpdesks with Thinkific.


Although Kartra has better tools and more customization for your Sales pages, Thinkific wins in the back-end customization.

Using Thinkific, you get much more customization for the inside of your membership sites.

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Kartra Membership Site Examples

  • Example 1

  • Example 2

  • Example 3

Kartra membership site examples

Thinkific Membership Site Examples

  • Example 1

  • Example 2

  • Example 3

(Source: JerryBanfield)

As you can see, Thinkific gives you a little more customization than Kartra on the back-end.

Which Software Will Help You Sell More? 

If you just want to take a look at the marketing tools, we have a definite winner in Kartra.

But, you would probably expect that due to the pricing difference.

Kartra has all of the following marketing tools which Thinkific doesn’t:

  • Order bumps
  • Upsells
  • Downsells
  • Comprehensive Email marketing tools
  • Behavior-based marketing
  • More Sales Page Templates
  • Affiliate Marketplace

If you’re for example running ads or paying for your traffic, then these features can make a big impact on your conversions.

But, let’s not forget that you can integrate both of these pieces of software together if you did want the best of both worlds. 

Get An Extended Kartra Trial

Kartra Pricing

Kartra has four main pricing plans.

Kartra Starter ($99 Per Month) 

This is the perfect plan for businesses that are just starting out (as the name suggests). 

Here you can collect up to 2,500 leads and send 15,000 emails.

You can create 2 membership site portals, 100 landing pages, and up to 20 products on this starter plan. 

Other than Kartra Agency, you get all the features inside of this plan. 

Kartra Starter comes in at $99 per month. 

Kartra Silver ($199 Per Month) 

This plan costs $199 per month and it gives you access to Kartra Agency and all the other features inside of Kartra.

Other than the 12,500 leads and the 3 custom domains, you get unlimited amounts of all resources.

Kartra Silver costs $199 per month.

Kartra Gold ($299 Per Month)

The third plan is Kartra Gold.

Again, unlimited everything, the only difference being:

  • 5 Custom Domains
  • 25,000 leads

Kartra Gold costs $299 per month

Kartra Platinum ($499 Per Month) 

You guessed it… Unlimited everything, apart from:

  • 50,000 Leads
  • 15 Custom Domains

Kartra Platinum costs $499 per month.

Get An Extended Kartra Trial

Thinkific Pricing

Let’s take a look at Thinkific’s pricing to see which one has better value for you. 

We are going to take a look at the monthly pricing, but if you pay annually there are 20% discounts available. 

You can see the full pricing on their website.

Thinkific FREE

Thinkific actually has a free plan which might even be enough for some people.

Here’s what you get inside of the free plan: 

Ability to create 3 courses

Unlimited Students

Quizzes & Surveys

Content Hosting

Instant Access To Your Funds

If you’re just looking to host up to 3 courses and you are not bothered about the advanced features, then this plan might be perfect for you. 

Thinkific Basic ($49 Per Month)

Next, we have the basic plan which has some advanced features I was talking about earlier. 

  • Unlimited courses & students
  • Coupons 
  • Email students 
  • Drip (scheduled) content
  • Affiliate reporting
  • Custom domain
  • Email integrations 
  • Zapier triggers 
  • Manual student enrollment & exports

Thinkific Pro ($99 Per Month) 

The pro plan has some even more advanced features than the previous plan. 

Here, you get everything in basic PLUS: 

  • Unlimited courses & students
  • 2 Site admin accounts
  • 5 Course admins/authors
  • Private & hidden courses
  • Advanced course pricing options (Subscriptions,payment plans, etc.) 
  • Memberships and bundles 
  • Certificates
  • Advanced Customization 
  • Priority Support
  • Assignments
  • Communities

Thinkific Premier ($499 Per Month) 

Lastly, we have the Thinkific Growth plan.

This plan is mostly for enterprise teaching businesses and I don’t think most people will need this plan.

Although, if you own an Enterprise teaching business then this plan can definitely be for you. 

Here, you get everything in Pro plus: 

  • Unlimited courses & students
  • 5 Site admin accounts
  • 15 Group Analysts
  • 50 Course admins/authors 
  • Single sign-on (SSO)
  • Onboarding package 
  • Unlimited Growth Package 

Which One Is Best For You? 

This really depends on you, as I say so often.

But, here is how I would pick…

If you’re looking for a basic low-cost solution for your course without all the marketing tools that Kartra has to offer, go for one of Thinkific’s lower-priced plans or even the free one. 

However, if you want all the tools that Kartra has to offer to help you sell more courses, then go for Kartra.

Or, if you want to have all the customization and advanced back-end membership site features (quizzes, surveys, etc.) that Thinkific has to offer, you can also go for Thinkific. 

You could even think of integrating both of these pieces of software if you wanted to. 

Direct Comparison

Kartra Thinkific
30 Day Trial Available

Powerful Built-in autoresponder

More Checkout & funnel tools

Calendar built-in

Video hosting built-in

Advanced Affiliate Management

Built-in Helpdesks


Free Plan Available 

Affiliate management 

Content hosting built-in 

More back-end tools (quizzes, surveys, certificates)

More back-end customization 

Sales & landing pages available

Who Is The Winner? 

Unlike my comparison of Kartra vs Teachable, you cannot pick a clear winner here.

Both pieces of software are extremely good at what they do.

Kartra has business-focused tools, while Thinkific gives you great tools for the back-end of your membership site.

Plus, Thinkific even offers a free plan with content hosting, that alone is probably at least $49 value, as usually, video hosting is quite expensive. 

Don’t get me wrong, I love Kartra, but this is a draw. 

I would give both of these options a 9/10 

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Final Thoughts

As you can see, both of these platforms are great at what they do.

I hope this article has been helpful in finding the right option for you.

Remember, if you find it hard to choose, you can always use the extended Kartra trial or give the free Thinkific plan a shot.

If you have any questions, make sure to leave a comment down below and I will get back to you asap. 

Related Articles: 

Kartra vs Unbounce

Kartra vs InstaPage

How To Make Money With Kartra

Kartra vs Shopify

Kartra vs Thinkific: Frequently Asked Questions

Here are some frequently asked questions for Kartra vs Thinkific. 

Does Kartra Have Better Tools For Course Creators?

It depends. If we are talking about who has better tools to sell online courses, I would have to give it to Kartra.

However, Thinkific does have better tools inside of the membership to manage students (Quizzes, surveys, certificates).

Is Thinkific Free? 

Thinkific does have a free plan, but as you would expect it is a little limited compared to their paid plans. 

However, it’s more than enough to get started. 

How Much Does Kartra Cost? 

Kartra’s pricing plans range from $99 per month to $499 per month. There are 25% discounts available if you pay annually. 

Which Is Better? 

This depends on your needs, Kartra is better for selling and marketing your memberships, while Thinkific has better tools for the inside of your membership. 

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