Kartra vs Unbounce

Kartra vs Unbounce: Which One Is Best For You?

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When it comes to your landing and sales pages, you probably want to create the best pages possible.

So, you wanted to compare Kartra vs Unbounce and that’s exactly what we are going to do in this article. 

We are going to be taking a deep look into what exactly these two platforms have to offer, how they benefit you, and the prices they come at. 

After this article, you will be able to make an informed decision between the two platforms. 

Kartra vs Unbounce: Key Differences

Kartra vs Unbounce

The key difference between Kartra and Unbounce is that Kartra offers a lot more features allowing you to run an entire online business for a similar price. However, Unbounce is a little more flexible when it comes to creating landing pages and also has faster loading pages. 

Both are great pieces of software for their own uses, it just depends on what you are looking for.

Kartra vs Unbounce: Overview

Here is a quick overview of Kartra vs Unbounce.

Kartra Unbounce 
Founded In Genesis Digital, 2013. Kartra did not launch until 2018. 2009
FeaturesPage builder, membership sites, email marketing, helpdesks, affiliate management, calendar, video hostinglanding pages 
PricingStarting at $99 per month

Full pricing: See website

Starting at $99 per month 

Full pricing: See website

Support7/10 8/10
Trial14 Day Trial For $114 Day Free Trial
Money-Back Guarantee30-Day Money-Back Guarantee None
Overall Rating9/10 8/10 

Kartra Features 

Kartra png

Kartra is packed with tons of features including:

  • Autoresponder 
  • Page builder
  • Checkout features
  • Membership sites
  • Helpdesks
  • Affiliate Management
  • Calendar 
  • Video Hosting

As you can see, its a true all-in-one platform. 

Email Marketing

Lets start with Kartra mail, the autoresponder that comes with Kartra.

It’s pretty much a normal autoresponder, it comes with automation workflows, lead tagging, and the deliverability is great too. 

You can also split-test any emails you want to send.

Due to the quality of this tool, you will definitely not need a separate autoresponder when using Kartra. 

Page Builder (Landing Pages, Sales Pages, etc.)

Kartra also lets you build your pages.

No matter, what sort of page you are trying to build, you can do it with Kartra. 

Kartra comes with over 500 customizable page templates allowing you to build your pages and funnels quickly and easily. 

Kartra Templates

Also included in this feature are pop up and sticky bars. 

Kartra Checkouts

Kartra checkouts allow you to increase your conversions pretty easily.

In Kartra checkouts you get comprehensive sales funnel tools such as order bumps, one-click upsells & downsells.

Membership Sites

There also is no need for an external membership site platform like teachable as Kartra has one inside.

Here you can create and host your membership sites such as your courses nice & easily. 

Video Hosting

Wistia? Vimeo?

Won’t need those anymore either as Kartra lets you host your own videos inside of Kartra too.


Kartra also has an internal helpdesk tool that you can use to connect helpdesks so that if your customer needs help, they can shoot you an email quickly & easily. 

Affiliate Management

With Kartra, you can also get yourself an army of affiliates that will promote your product.

You can monitor them to see which ones are performing well and which ones aren’t. 

What’s also cool about this is that they can use the affiliate marketplace to find your product and apply to be an affiliate. 


Lastly, we also have the calendar feature which allows you to keep all your appointments in an easy-to-read calendar. 

Unbounce Features

Now, that we have taken a look at what Kartra has to offer, let’s see what Unbounce has to offer too. 

Unbounce’s features are much more landing-page focused. 

Here are the features Unbounce has to offer: 

  • Advanced Landing Page builder
  • Pop-ups and sticky bars
  • Speed-boosts
  • Templates

Advanced Landing Page Builder

The reason I say advanced is that as much as I love Kartra, you get a little more flexibility and customization with Unbounce.

It’s simply more advanced with more features as that’s what Unbounce specializes in.

Unbounce editor

Plus, moving around the elements with Unbounce does feel swifter than with Kartra

But, with that also comes a much bigger learning curve.

Kartra is definitely easier-to-use for a beginner. 

Pop-Ups and Sticky Bars

You can also create pop-ups and sticky bars and add them to your pages.

This is great as it just helps you get more soft conversions.

But, as I mentioned earlier, Kartra does have this feature as well.


Unbounce does put a lot of effort into website speed and aims to have landing pages load in under 2 seconds. 

The website-speed side of things is completely managed from Unbounce’s side of things. 

It also has Amazon’s content delivery network which also helps the pages load quicker. 

In terms of load speed, Unbounce’s landing pages will load quicker. 

How Much Do They Both Cost? 

Despite Kartra offering a lot more features, they actually start a the same price.

Let’s take a look.

Kartra Pricing

Kartra starts at just $99 per month.

In the $99 per month plan, you will get access to all the features except for Kartra Agency. 

Kartra Agency is a feature that allows you to manage your clients’ accounts.

Other than that, you only need to upgrade when you use more resources (Bandwidth, domains, leads, etc.) 

Kartra Pricing

Unbounce Pricing

Unbounce also starts at $99 per month.

The pricing table is pretty long and if you want to see the whole thing, I do suggest heading over to the Unbounce pricing table, where they cover all the different features and integrations included in each plan.

Update: Unbounce has updated its Pricing Plans

Sadly, the pricing plans look like this now… 

This is a drastic change. 

You used to get unlimited domains, conversions, and more visits on the basic plan than you do now on the “scale” plan. 

Now, the pricing is pretty bad and you have to upgrade really quickly. 

Plus, this does not even include your autoresponder.

Kartra is much better value. 

Kartra vs Unbounce: Pricing Explained

“Why the hell is Unbounce so expensive compared to Kartra as it has a lot fewer features?”

Unbounce offers more and stronger landing-page specific features and resources.

For example, your pages will load faster and you don’t need to upgrade to a higher plan until you’re at 500K visitors.

You don’t have any bandwidth or domain limits and your site will be faster.

Unbounce has a fast & strong server with a CDN powered by Amazon’s CloudFront. that’s why it’s around the same price as Kartra, despite Kartra offering a lot more features.

For high-traffic businesses only looking for landing pages, Unbounce can be a great solution. 

 If you do have a high traffic business, there is no point in Unbounce anymore after the recent pricing changes. 

Kartra only limits you on bandwidth. Usually speaking for every 10GB of bandwidth, you will be able to have up to 10,000 visitors. 

I think for most businesses a slightly faster page load speed will not outweigh the benefits Kartra has to offer. 

Use Kartra If:

Use Kartra if you:

  •  are looking for a powerful all-in-one marketing solution
  • need any of the added features (autoresponder, membership sites, etc.)
  • don’t like integrating software all the time
  • want to manage your entire business from one dashboard

Normally, Kartra only offers a 14-day trial, but if you follow the instructions below, you can get a 30-day trial. (Desktop only)

Step 1: Use this link

Step 2: Click “Start your trial”

Step 3: Wait for the page to be fully loaded 

Step 4: Pretend to navigate off the page to trigger an exit pop-up offering you a double trial for 30 days

Now, accept it! 

Use Unbounce If: 

Use Unbounce if you:

  • are looking for one of the most robust & flexible landing page solutions on the market
  • don’t need any of the added features Kartra offers and are only interested in landing pages
  • Are fine with the traffic limits

Try Unbounce For Free & Get 20% OFF your first 3 payments! (Special Offer) 

Final Thoughts:

As you can see, both Kartra and Unbounce are great for their own reasons which is why they both made my list of best funnel builders. 

While Kartra offers a beginner-friendly solution with many great tools, Unbounce specializes in landing pages to create a robust & flexible solution for businesses of all sizes.

They are both great in their own way and I hope this article has helped you find the right solution for you.

If you have any questions, you can in the comments below and I will get back to you asap.

And, if you did enjoy this article, make sure to share it! 

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