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Looking to start a blog? Or you have just started? Well, then this post is for you!
In this post, you will learn 15 essential things you need to know before starting a blog. These are things that you should and must know, as they can save you a lot of time and help your growth a lot.
Sooner or later, you will have to know them anyway, so it’s best to just know them as soon as possible. Otherwise, you may spend time doing these things the wrong way, which will really just limit your growth.
15 Things You Need To Know Before Starting A Blog
Below this post, you will find 15 things you need to know before starting a blog.
They aren’t in order, because they are all pretty important, so they would be hard to rank. So, without further waffle, let’s get into them!
1. It’s Not Going To Be Easy
First of all, you need to know that it’s not going to be easy. Anyone telling you otherwise is just lying. There will be times where you don’t feel like continuing it, but if you stop then you have failed forever.
It won’t take you forever to grow your blog, I can tell you that much. There will be times where you write article after article without any of them ranking where you want them to rank, let alone anyone seeing them.
It’s just part of the process, you have to push through that part of it and continue, otherwise, you will fail.
2. Choose a good niche
You need to choose a good niche.
It shouldn’t be too broad, but it shouldn’t be too specific either. You want to really specialize in a niche, but that niche should also have:
A big amount of interest (a lot of search volume)
Products to sell/promote (affiliate marketing)
A significant amount of your own interest. (so that you can write a lot about it)
Don’t get me wrong, you don’t have to be super-interested in it, but you should have some interest. Otherwise, you will have a hard time finding content to write about.
3. It Takes Time
It takes time to grow a blog.
A blog is a business that focuses on organic traffic. A business takes time anyway, but organic traffic? Even longer.
It can take one year, two years or even five years, before you gain any traction. So, don’t go into blogging hoping to make a quick buck. The benefits of blogging are huge, but it also requires a huge amount of time investment.
That’s just how it is. You can limit this time it takes down, by learning some of the other things throughout this blog post.
4. You should collect emails
Reader retention… It’s so important!
If you don’t collect emails, there is a pretty high chance of your visitor not returning. Your visitor who has clicked on your link from wherever they came from, probably reads a lot of other blogs too.
Do you think he is going to return to all of them?
No way! If you collect emails, you can send out your new posts to them and get more traffic. More traffic ultimately means more revenue.
Well, those people are stupid. It’s hard enough as it is to get the ball rolling for a new blog and unless you are in a niche that has some amazing keyword opportunities, you will have to self promote.
In my recent article how to grow a blog quickly, I explain that in more detail. Neil Patel even recommends putting 50% of your time into promoting, while the other 50% you should be producing.
If people unfollow you on social media for sharing your content regularly, then let them go. Those are people you probably don’t want following you anyway.
6. Keywords Matter
I had a conversation with somebody from my email list and they told me that they started a blog, but wasn’t growing. So, I had a look at it and noticed that most of the titles, I couldn’t imagine people searching for that.
So, I took the keywords and put them into my search bar and some keyword tools and the volume was 0 or “undiscovered”. Later it turned out that he was blogging for less than two months, so that was also an obvious reason.
However, keyword research will allow you to grow so much quicker. It’s like one of the most important parts of blogging. Don’t ignore keyword research!
7. Consistency Is Key
If you want to go anywhere with blogging, you need to be consistent.
You can post once a week, twice a week or even every day. It doesn’t really matter, as long as you are consistent. What I will say is is that usually speaking, the more you produce, the faster you grow.
Back to the consistency point, you really want your audience to know when you post so that they know when to return. Additionally, your ultimate goal is to become the #1 Resource on that topic.
Just one or two occasional articles aren’t going to make you that #1 resource. With that being said, there are some exceptions of this, for example, amazon associates niche sites.
Those sites, you can build up in one or two months (content-wise) and then just leave them. Once Google finds them, if they rank, they can make you passive income for a long time to come.
8. You will probably run out of Content ideas (sometimes)
Before you start, you will probably be all fired up and think that you will never run out of ideas.
I thought the same with this blog, what is the one thing that I could always write about?
Affiliate marketing, I thought. As time went on, I became as frequent as possible, I ran out ideas. It’s natural, so just be prepared for when it happens.
To get content ideas, you can:
Check your competitors
Look for gaps in your content
9. It’s Worth It!
If there is one thing that blogging is, it’s worth it!
So, imagine this… After a couple of years, you get thousands of visitors every single month. Visitors who buy your products, visitors who listen to you and you just have this asset that will benefit you forever.
Wouldn’t that be worth the writing and work it takes? Of course, it would. If you think otherwise, you are probably just lazy, sorry to break it to you.
Alongside a YouTube channel, a blog is one of the best assets to build. Don’t believe me? Look at almost every big marketer, they either have a blog or YouTube channel, or even both.
These platforms are evergreen and super-profitable.
10. Nobody looks at first
When you start, nobody looks.
You can produce the greatest content in the world, but nobody will look. Of course, you may get a couple of visitors off your social media accounts or wherever, but it won’t be a huge amount.
The thing is that you will just have to keep producing content, even if nobody is looking. Often, doing this can be hard for a lot of people. But that’s why it’s also very important to:
When you get a small number of visits, you want to make it count and keep as many visitors as possible. So, don’t be discouraged if you get 0 visits or a small number of visits on most days, just keep going!
11. Choose A Good Domain
A good domain is important!
You want it to be brandable and if you can it may be good if it’s something to do with your niche. Looking back now, I wish I chose another domain, but it’s too late.
I guess also that mines not too bad, but you just want to put some thought into it before you start. One of my really old sites was called reviews with a bunch of numbers .com, avoid names like these.
Funny thing is, I didn’t even post a lot of reviews. So, make sure to put some thoughts into your domain!
12. You need a Good host
If you have a bad host, your website will be slow.
Yes, hosting can be pretty expensive. However, the most cost-effective solution is to get the shared plan from Bluehost starting at $3.95 per month.
Their hosting is pretty good, but once you start receiving a larger volume of visitors (over 300 per day) you will want to upgrade to the optimized plan.
Otherwise, your website will run extremely slowly.
13. Investing Can Help A Lot
When you get started, you will probably need less than $100.
However, if you want to grow as big as possible then you should consider investing into the following:
Software (SEO tools)
Outreach specialist for SEO
There are tons of other things you can invest in too. So, if you can, you should definitely consider doing so, as it can help you grow bigger and quicker.
14. Networking With Others Is Important
Networking is important. Why?
First of all, you’re going to need backlinks. Without backlinks, you won’t build your domain authority and Google will not think of you as a credible source. So, you need to get these by networking with other bloggers.
You could also buy them, however, this is against Google’s policies and it can get your site penalized, or even banned off google.
The second reason is, you will want to share ideas and just collaborate. Yep, that’s pretty obvious, but you get the point here.
Networking with others will help your growth a lot.
15. You NEED Affiliate Marketing
Lastly, you need affiliate marketing.
Or, at least you need another source of income and can’t just rely on ads. If you just rely on ads, you will usually earn around $9 for every thousand page views.
Those are some horrible numbers, so don’t rely on ads. Use additional income sources such as:
Selling your own product
selling your own service
Selling sponsored content
There are many different ways that you could do this, but affiliate marketing is probably the most popular way. With affiliate marketing, you can turn that $9 per thousand page views into anything between $100 to $1000.
So, don’t rely on ad networks!
I hope that you have found some valuable information throughout this post.
As always, if you did, then make sure to leave a comment and/or share the post. If you have recently started a blog, or you are looking to start one, then I wish you good luck!
Also, if you have any questions, feel free to leave a comment below or contact me.