Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes any links that you see in this post are probably affiliate links to help keep this blog going. They are true recommendations and if you click on them and purchase, I probably earn a commission (at no additional cost to you).
Conversions are probably one of the most important factors in online business.
Yeah sure, you will need the traffic to get conversions, but if your traffic is not converting, it’s practically useless.
Today, we’re going to take a look at three key features that most of the funnel builders online have to offer.
These features are Order bumps, Upsells, and downsells.
What these features do is they allow you to get more conversions out of one customer.
Order Bumps, Upsells & Downsells Explained
Order bumps, upsells and downsells are tools used by online marketers and online businesses to increase conversions.
Here is an explanation for each individual feature:
Order bumps: Order bumps are a little tick box or a switch offering a special deal at the bottom of the cart when a customer is checking out.
Upsells: Upsells are an offer made, usually on a page where the customer is being redirected to after they have made a purchase.
Basically, a special offer once the customer has already made a purchase.
Downsells: Lastly, we have the downsells. These are offers made when the customer has rejected a previous offer.
Again, usually on another page.
This is often a discount or a smaller version of the previous offer.
Order Bumps: What Are They & How Can You Use Them?
Order bumps can be great if you want to get your customer to spend more money with you.
Common products I see in order bumps are training, coaching, and consultations after the user has bought something less personal.
The reason for this that people want personal help, so if they see that they can get it at a discounted price, they often will tick it.
However, you don’t have to offer those sorts of products.
Here take this example of GoDaddy offering domain privacy & protection. This is an order bump.
Upsells: What Are They & How Can You Use Them?
Our second feature is an upsell.
If you go and purchase a product and afterward, you are taken to another page being offered something else, this is an upsell.
When your customer has already committed to you and has pulled out their credit card, it can be easier to get them to purchase your upsell, that’s why they exist.
Offering something that combines well with whatever they just bought usually works great.
What are One-Click Upsells?
One click upsells are pages as explained above, but the only difference is, the customer doesn’t even have to pull out their credit card again, they just click the purchase button, as they have already given you their credit card details.
This just adds a couple of more conversions and makes the customer experience even easier.
We will talk about a software later on in this article that lets you do this.
Downsells: What Are They & How Can You Use Them?
Lastly, we have downsells.
These can be used when your customer has rejected your previous offer.
What you want on these is usually a discount or a smaller offer of what you previously offered. Why?
As the risk or disadvantage (the money spent) outweighs the benefits of your product.
So, you reduce the risk or disadvantage and give them another offer.
This is basically the last try (for today) to convert them.
Offers like this are often used on rejected upsells or sometimes even in exit pop-ups.
Why You Need These Tools If You Sell Products
They are just going to make you more money, it’s that simple.
If you add these features to your sales funnel, you can make more money by spending the same amount of money on getting people into that sales funnel.
You’re making more sales without increasing your ad spend or whatever your marketing budget is.
The point is, you’re making more sales from the same amount of people being thrown into that funnel.
Which Tools Offer These Features?
There are a couple of tools that offer these features, but my favorite is hands-down Kartra.
It offers a nice & easy-to-use drag & drop builder which you can use to build funnels as described in this article.
Plus, if you’re selling courses, you can host them with Kartra’s membership sites.