SEMrush Affiliate Program (Berush) Review: Is It Worth It?

Affiliate Disclosure: Look, I'm working my ass off delivering value to you. So, yes this blog is monetized through affiliate products. They are true recommendations and if you purchase them, I probably earn a commission (at no additional cost to you).

Welcome to my SEMrush affiliate program review or if you prefer, my berush review.

If you stick around through this review, I’m not only going to show you what’s inside of this awesome affiliate program, but I will also show you some cool ideas and strategies on how you can promote SEMrush.

And, believe me, once you see the juicy commissions SEMrush has to offer, you will probably want to get a piece of the cake.

Plus, who doesn’t like promoting a product that is truly helpful and offers tremendous benefits?

SEMrush Affiliate Program Review: Overview

Here’s a brief overview of the SEMrush affiliate program:

SEMrush affiliate program
TypeSaaS Tool for SEO, PPC, SEM
Price?Affiliate Program is Free To Join
Commission %40%
Sticky Cookie10 Years!
Promotional material9/10
PaymentsPaypal, Wire Transfer

If you are wondering why I have rated it so highly, you will see why I have done so later on this article.

In short, the SEMrush affiliate program gives you so much material and I can’t even think of another program which compares to it.

Join the SEMrush affiliate program for free!

What Is SEMrush?

SEMrush all in one seo tool


SEMrush is an all-in-one SEO tool founded by Dmitri Melnikov and Oleg Shchegolev in 2008.

Since then, with over 5,000,000 members, it has become one of the most popular tools for SEO and PPC on the market.

Plus, it’s even used by some of the biggest tech companies in the world including eBay, HP, and Quora.

What Is The Target Audience?

Thanks to the long list of features that SEMrush offers, the target audience is extremely broad.

This means you have a wide choice of audiences you can choose from when promoting SEMrush.

Here are the three main target audiences for SEMrush:

  • Businesses of all sizes that want to rank their websites
  • Bloggers/affiliates who want to rank their blogs/websites
  • Marketing agencies/Freelancers that use it for clients

Problems SEMrush Solves

The main problem SEMrush solves is not having enough data for PPC/SEO campaigns. It provides accurate and thorough data on search volume, backlinks, CPC, and many other useful metrics for your SEM campaigns.

However, it also solves a long list of other problems including:

  • Technical SEO errors
  • Not knowing where competitor’s are advertising
  • Not being able to optimize on-page correctly
  • Content ideas
  • Position Tracking

And a couple of other things too, but you get the point… SEMrush is the tool for businesses that want to take their SEO & PPC seriously.

If you would like to give it a try for yourself, you can check out the extended 14 trial which you can cancel any time (Yes, that’s an affiliate link).

Commissions, Payments & Sticky Cookie

Let’s talk money.

The SEMrush affiliate program is outstanding in this aspect. Not only does it offer high commissions, but it also has a killer sticky cookie and a low payment threshold. 


SEMrush is a SaaS tool and if you have been an affiliate for a SaaS tool before, you will know that they are often quite generous and pay 20-40% commissions.

And, SEMrush is no different. It pays big juicy 40% commissions, recurring commissions.

This means, if you refer someone and they pay $99 per month, you’re going to earn $39.98 per month. Not bad right?

Now, imagine you refer 100 people, suddenly you’re earning $3980 per month… pretty lucrative to say the least. Plus, if you refer some agencies or bigger businesses to SEMrush, they’re likely going to go on the bigger plans because of their needs, so you will earn even bigger commissions.

Of course, referring 100 people does not happen overnight and you will have to build up an audience first, but I just wanted to highlight what’s possible if you put the effort into promoting SEMrush consistently.

Also, it does depend on whether you make sales, so earnings are in no shape or form guaranteed, just like with any other affiliate program.

Payments & Threshold

The SEMrush affiliate program allows two payment methods which are PayPal and Wire Transfer.

For PayPal there is only a $50 threshold which is insanely low compared to other affiliate programs, especially considering the commission and price levels.

To put this into context, the Fiverr affiliate program which pays much smaller commissions has a PayPal threshold of $100.

SEMrush does have a $1000 threshold for Wire Transfer which is quite common. So, in the beginning, make sure to withdraw to PayPal as the Threshold is much lower.

Sticky Cookie

In case you don’t know what a Sticky cookie in affiliate marketing is, it’s a small file stored with the user once they click that credits the sale to you.

Now, while that cookie is there if they purchase SEMrush, the sale will be accredited to you.

Some affiliate programs don’t have sticky cookies, but SEMrush has a 10-year sticky cookie. This means, if you send somebody over to SEMrush and they purchase in that 10-year lifetime span of the sticky cookie, you’re going to earn the commission.

A 10-year sticky cookie is basically a lifetime sticky cookie. In this time, SEMrush will also run retargeting ads which will increase the likelihood of them purchasing SEMrush tremendously.

This is something I’m a big fan of, as it’s just going to make it so much easier to earn commissions.

Promotional Material

The promotional material is something that impressed me about the SEMrush affiliate program.

It has a huge (and I mean huge) selection of promotional material ranging from landing pages to free courses. And, it’s not like they just give you a couple of each type of promotional material, you get a huge selection.

The promotional material is not only available in English, but also in Spanish, German, French, and Russian.

Landing Pages/Links

Let’s start by talking about the landing pages and links that you can promote.

The selection is enormous and there is a landing page for each main feature that SEMrush has.

For example, if you want to promote SEMrush for the use of Keyword research, you can send your audience to this landing page:


I also like that the CTA is “Get Free Trial”, as that makes it compliant with GDPR and similar types of rules, as it doesn’t make a promise without the user getting a free trial.

They have landing pages like this one for all the main features such as (but not limited to):

  • Position tracking
  • Traffic Analysis
  • Backlink Analysis

Plus, they also have a wide range of other landing pages including blog posts, squeeze pages, and more. In case that wasn’t enough, you can also create deep links to any SEMrush page you wish.

In terms of deep links and landing pages that you can choose from, I must say SEMrush kills it.

Free Courses + E-Books

You don’t even have to create your own resources to promote SEMrush, as SEMrush has done it for you.

There are several free courses and E-books that you can send to your audience.

Once they arrive on any SEMrush page, they will be attributed to you if they purchase in the next 10 years, as we discussed earlier in the sticky cookie section.

This means if you give away these free resources using your affiliate link, for any user who clicks on them and later purchases SEMrush (even up to 10 years later), you will receive the commission.

The courses and E-books are on a variety of topics such as Keyword research and content marketing. They are also designed to promote the use of SEMrush and SEMrush will also retarget them with Facebook and Google Ads to increase conversions.

Again, I don’t think there is much more, that SEMrush could do to make it easier for affiliates.

Banners & Widgets

SEMrush does an outstanding job here too.

There are several banners that you can choose from, but what impresses me the most are the widgets that you can add to your sites.

Take a look at some of them and you will see why they convert well.


They have clear CTA’s and spark curiosity in your website visitor, so the conversions are often going to have much higher conversions than traditional banner ads.

Plus, all the widgets and banners come in a range of different colors to match your branding.

Offers & Campaigns

Lastly, we also have some offers and campaigns available to us.

Offers are available sometimes and as the name suggests are special offers that you can promote to your audience. It may be extended trials, discounts, or something along those lines.

Campaigns are components of the other promotional material suited to drive the user to one specific landing page. For example, there will be widgets, banners, and landing pages that all suit together which can help you optimize and target your campaigns as well as possible.

Here, take the example of the Content toolkit campaign below.

SEMrush affiliate program review content toolkit


Your earning potential doesn’t just come from the commissions you can earn.

On top of that, you can also earn from the incentives and competitions inside the SEMrush affiliate program. And, there’s a lot of them…

New incentives are added every month and when you’re new, you’re going to get some additional incentives to give you an added motivational boost.

For example, if you refer 5 sales (initial sales, not rebills) shortly after joining, there is a $1000 bonus. Not bad huh?

Other incentives and competitions for everyone usually include writing a specific piece of content and submitting it via email, the best ones can then win cash prizes. Winning pieces of content are also often shared on their social media channels to help you gain some exposure.

Again, the SEMrush affiliate program smashes it here as there are always incentives available. For example, right now in my SEMrush affiliate dashboard, there are 5 different incentives/Competitions I can take part in one of them has a $12,000 prize pool.



I haven’t needed the support for the affiliate program, but I’m going to assume it’s pretty good. Why?

First of all, the general support for SEMrush is pretty with extremely responsive email support and also phone support.

Plus, when you make your first SEMrush affiliate sale, your affiliate manager reaches out to you and talks to you about how you can make the sales more consistent. A company that does this probably has great support measures in place, otherwise, they would not have the time to give affiliates fantastic support which they didn’t even ask for.

Join the SEMrush affiliate program for free!

Where Can It Improve?

No matter how great something is, there is always room for improvement.

That’s why I’m going to name 3 key things where I think the SEMrush affiliate program can improve.

Don’t get me wrong, the SEMrush affiliate program does an outstanding job in every single aspect, but I just thought I would name a couple of things that could make it even better.

All of these are just potential improvements, there is a reason this section isn’t named “cons” or anything along those lines. I may even be a little harsh here, as the affiliate program is already excellent.

Educational Material for affiliates

Firstly, the educational material for affiliates. It’s got tons of material on SEO and content marketing already which of course will also help affiliates, but I feel like there could be more tailored specifically towards affiliates.

The education hub is packed with cool videos on content marketing and SEO, but once you go to the “affiliate marketing” section, you will find 5 blog posts, some videos, and some great webinars.

So, you do get some very decent material, especially combined with the SEO and content marketing material that is helpful for affiliates too.

However, I feel like there could be maybe some videos that explain to a beginner how to promote SEMrush to people who need it.

Or some additional videos that could help spark a beginner’s mind on angles they could use to promote SEMrush. Compared to the rest of the educational section it just feels a little emptier.

Yeah, I’m probably being a little harsh here, especially given that this is an affiliate program, not some affiliate marketing course.

However, SEMrush has set its standard to go above and beyond, so I’m just naming some potential improvements. That being said,  I’m a little affiliate and SEMrush is a globally-recognized leading SEM tool, so don’t take this too seriously.

Update: There will be more content coming in this section in particular, so this point is not as valid anymore. 

Email Swipes

My next improvement idea is email swipes.

Personally, I never really use email swipes when affiliate programs have them, as I feel nobody knows your audience better than you. Plus, SEMrush will of course follow up with the leads you send over.

But the only reason I mention this is that other affiliate programs have them, so it’s something that could help their affiliates too.

Also, I guess it could be helpful for the affiliates that aren’t native English speakers but promote to an English audience. I imagine they would find the templates fairly useful as they could edit them a little and grab ideas from them.

Facebook Group?

Another potential small improvement for the SEMrush affiliate program is having a Facebook group for affiliates.

I know there is the SEMrush Facebook group for paid members, but I think creating one for affiliates would not be a bad idea either.

Here the affiliate managers could update affiliates with news, monthly contests, and whatever else is suited.

Plus, the affiliates that have YouTube channels or host webinars could network together, help each other grow, and potentially have each other on as guests.

Again, it’s just an idea that could be a potential improvement. I must admit, I don’t even use Facebook groups a lot, but I feel like this is something that could add value to this already fantastic affiliate program.

Update: There is a Facebook Page and a Twitter account where news is shared, so this point is also not as valid anymore.

5 Ways To Promote SEMrush 

As I did promise at the beginning of this SEMrush affiliate program review, I will also show you 5 ideas on how you can promote SEMrush.

Hopefully, they will spark some ideas on how you can promote SEMrush, as the commissions are great and the tool itself is even better.

1. Educating Your Audience Using a Course

The first and probably also the best converting way to promote SEMrush is through creating a course.

Doing so, you educate your audience on how to use SEMrush to gain the maximum benefits. Once your audience has the benefits in front of their eyes and a clear path on how to obtain them, why wouldn’t they join SEMrush?

Think about the problems SEMrush solves and the audience that has these problems. Now create a course showing those people how to solve those problems using SEMrush.

You can even use one of the courses SEMrush already has inside of their promotional material if you don’t want to create on yourself.

This way the only thing you have to do is send the right kind of people into the course.

Also, a good example of somebody who used a course to promote SEMrush is Craig Campbell SEO.

He created an entire course on building links and uploaded it on his YouTube channel.

In one of the videos (the one below), he educates his audience on how to use SEMrush and the benefits it brings.

He didn’t just create that one video, he gave away an entire course that helped his audience with link-building, something a lot of people struggle with.

By the way, if you’re someone who is into SEO, I highly recommend subscribing to Craig’s YouTube channel, as it is packed with valuable videos. 

The video above is just a good example of how educating an audience on how to solve their problems/gain benefits through using SEMrush can work well.

2. Resource Page on Your Website and Banners

A simple, yet effective way to promote SEMrush is in the recommended resources page of your website.

I have been meaning to set one up for myself, but I’m terrible at using Elementor and haven’t got round to it yet.

Anyway, if you have a website or even a social media page, setting up a recommended resource page can work extremely well too. Name the purpose/benefits of the tool and some people browsing that page might just pick up a trial.

It’s simple but can earn you some great commissions.

The same goes for banners and the awesome widgets SEMrush provides. I haven’t tested them out yet, as only a part of the audience on this blog is into SEO and blogging, but I might do.

However, if you have an audience into SEO, blogging, PPC, or similar topics, definitely give those tools a shot, as they can help you earn some nice commissions.

3. Informational Content

Promoting SEMrush through informational content can work well too. 

This could be YouTube videos, blog posts, webinars, or any type of content that educates the user. It works similarly to the free course method I mentioned earlier, as it educates the user on how they can obtain a benefit by using SEMrush.

If you would like to see an example of this, you can check out my post on how to do keyword research for blog posts which promotes SEMrush.

4. Reviews, Comparisons & Rankings

People looking for reviews, comparisons, and rankings of SEO tools are interested in SEO tools.

This means content like this converts extremely well, although you should be aware that it’s usually quite competitive too.

That being said, it’s worth it because of the buyer intent which means high conversions.

This type of content includes:

  • Reviews (i.e SEMrush review)
  • Comparisons (i.e SEMrush vs other SEO tools)
  • Best Rankings (i.e Best SEO tools for…)

Again, it’s just another solid way of promoting SEMrush which you can consider.

5. Paid Advertising

As we mentioned earlier, SEMrush has some pretty juicy commissions which will usually earn you at least $39.98 per month for every paid user that you refer to SEMrush.

With commissions this high, it’s very much possible to promote SEMrush with paid ads.

While you of course can’t advertise your affiliate link directly, you can create a bridge page or maybe combine paid traffic with the free course method we mentioned earlier.

Usually, recurring sales on SEMrush will last for years, as it’s a software that helps businesses grow, so if you’re spending $30-$50 per trial, you could be extremely profitable. Every time you make a sale, you will earn at least $39.88 per month.

Some great advertising channels to consider are:

  • Facebook Ads
  • Google/YouTube Ads
  • Pinterest Ads
  • Quora Ads
  • LinkedIn Ads

I just thought I would highlight the opportunity to use paid ads with this affiliate program, as they can work great thanks to the high commissions SEMrush offers.

This isn’t the case for all affiliate programs, for example, you couldn’t do this with Amazon’s affiliate program which pays 1-10%. 

SEMrush Affiliate Program Review: Conclusion

SEMrush offers one of the best affiliate programs with great commissions and a huge selection of promotional material. If you put the effort in and come up with a decent strategy, you’re likely going to be off to a good start with the SEMrush affiliate program.

There are also many different potential audiences for this SaaS tool, so you have a lot of opportunities to promote it to an audience that you understand well.

Overall, I would rate it a solid 9/10 as it performs well in every aspect an affiliate program can perform well in.

If you have any questions regarding the affiliate program, feel free to leave a comment and I will get back to you within 12-24 hours.

Join the SEMrush affiliate program for free!

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