GetResponse is a full marketing system that comes with more features than MailerLite. MailerLite comes with landing pages and everything you need for Email marketing, but GetResponse also comes with sales funnel and CRM functions.
However, MailerLite will be enough for some people, as it offers great features for beginners. It also has a completely free plan which is the best free email marketing plan out there.
On the flip side, GetResponse has some of the best overall marketing features on the market.
Who Takes The Crown?
Of course, if you want to go by overall feature-wise it’s going to be GetResponse.
However, for a lot of people, beginners especially, MailerLite will be the preferred option.
So, overall GetResponse but for anyone only needing landing pages and email marketing tools, it would have to be MailerLite.
Either way, both of these options are great for their own purpose.
If you need all the marketing bells & whistles go for GetResponse.
If you’re only looking for email marketing tools and landing pages, go for MailerLite.
Today, we’re going to be taking a look at Deliverability, what it is, and some practical tips that will help you improve your deliverability.
If you have started email marketing, you have probably heard of deliverability or probably know what it is.
Either way, taking the steps we are going to cover in this article to improve your deliverability is never a bad thing.
What Is Deliverability?
Deliverability in email marketing is the ability of your emails to be delivered instead of going to the spam folder. Due to a very small number of people checking the spam folder, deliverability is extremely important if you want to get your emails read.
Why Is Deliverability Important?
For most marketers and businesses, emails are used to drive conversions.
This means deliverability has a direct impact on the sales you make, meaning it’s tremendously important.
If nobody is reading your emails, nobody is going to click your links and nobody is going to buy from you.
So, getting deliverability right is extremely important.
What Affects Deliverability?
Here are some things that affect Deliverability:
The email itself (does it use words also commonly found in spammy emails?)
Your Domain IP’s reputation
Domain Ownership verification
The servers deliverability from which you are sending the email (your autoresponder)
As you can see above, there are quite a lot of factors that go into your deliverability and there are probably a couple more.
However, in this article, we are going to focus on the ones mentioned above, as they are the factors that will have the biggest impact.
How To Improve Deliverability
Here are some steps you can take to improve your deliverability:
Don’t send spammy emails
Verify your domain ownership
Test your emails first
Clean your list regularly
Use the right autoresponder
Don’t Send Spammy Emails
My first tip is to not send emails that probably trigger spam filters.
If your emails contain a lot of phrases about money or “click here to activate your system”, then they will probably land in the spam box quite often.
Avoid using those sorts of push-button phrases for whatever you are promoting, otherwise, your emails will probably always go to spam.
Authenticate Your Domain Ownership
The second tip is to verify your domain ownership.
You don’t necessarily have to do this, but it does definitely help if the servers receiving your mail know its actually you sending it.
If you are paying for your ad to be clicked, you can drive the cost down by generating more clicks.
Google, Facebook, and the rest optimize their platforms to make money, so they sell the spaces cheaper to advertisers that generate the most clicks.
If your ad isn’t generating clicks and somebody else’s is, Google & Facebook are going to prefer that advertiser and reward him by lowering his cost per click.
When you are buying thousands of clicks, this is a huge advantage.
Plus, you can also split-test different ads to see which one and its audiences convert better with your offer or qualify the visitor better for your offer, then this also has a direct impact on your sales.
Lastly, we have Pop-ups.
And, this is also a really important place to split-test.
If you have a pop-up on your blog which is converting at 2%, there might be a variation that converts at 4%.
That’s a huge difference.
Now, every 1,000 visitors, you are collecting 40 emails instead of 20.
What Elements Can You Split-Test?
You can split-test pretty much anything you want.
Pretty much anything on your page or email.
However, what I usually like to split-test is the:
Video (If it’s very different or one page uses a video and one doesn’t)
I like to test things that will have a bigger impact.
If your customer really wants/needs whatever you have to offer, then changing the button color and font size, will probably not make a big change in conversions.
And, unless you are testing with a huge data set of visitors, you won’t even know if that small change in conversions was due to whatever you were testing or just because the people were a little different.
This would then result in more testing and you probably wouldn’t know when to stop.
But, if you would split-test something which would make a bigger impact like the offer, headline, etc. then, you can find meaningful changes much quicker.
That’s just how I do it, I’m sure there will be some people who like to split-test those little elements too.
Benefits of Split-Testing
Split-testing really just has one benefit which is that you can find what works.
By split-testing you can find which variation:
generates the most amount of traffic
is opened or read the most
You get to experiment and see which one will work the best.
That is pretty much the only benefit, but it’s huge.
If you can change a page or an email to even just convert 1-2% better in the long run, you’re going to make a lot more money.
I hope this article has shed a little light on what split-testing is and how it works.
It’s definitely a useful feature that is available in most sales funnel software and autoresponders which you should be using, once you generate a significant amount of traffic.
If you have an extremely small data set, I wouldn’t worry about it too much as you don’t know if the changes in conversions are due to your changes or if the visitors were just different.
That being said, GetResponse has a decent CRM too, but it just doesn’t quite beat ActiveCampaign’s CRM.
Both platforms also have some other features that don’t go into the above categories.
Activecampaign also offers SMS marketing which of course, has significantly higher open rates.
GetResponse does not offer this feature. So, that’s an aspect in which ActiveCampaign wins.
However, GetResponse also offers tons of free courses if you are a member of GetResponse.
For example, their 90-day list building program. This can be extremely helpful if you are completely new, as you will learn how to build and grow your email list. So, that might be a reason why some people may want to go with GetResponse.
The next feature that we are going to be comparing between the two platforms is landing pages & funnels.
This feature is only offered by GetResponse, so it’s a clear win for GetResponse. However, we will be having a look at this feature, just to see what GetResponse has to offer.
GetResponse offers an “Autofunnel” feature which allows you to build funnels easily.
If you choose to use this feature, GetResponse will help you build your funnel, by organizing all the needed steps for your funnel. This will allow you to build your funnel much easier.
Below is an example of a lead funnel being created through the auto funnel feature.
You can also use the landing page feature to create funnels, you just have to redirect to your different pages in the funnel settings.
However, what’s great about the auto-funnel feature is that it will calculate your sales for you which makes life so much easier, as you know how profitable you are. Plus, you can have an exact overview of how many leads came into your funnel and how many sales you generated which as you can imagine is pretty powerful.
Lastly, GetResponse auto funnel feature also comes with some ready to use lead magnets which you can also use if they are related to your target audience.
These are mostly in the internet marketing niche.
If you don’t want to use GetResponse auto funnel feature, then you can use the landing page feature instead.
The landing page feature allows you to build landing pages, thank you pages, and sales pages using the drag and drop editor.
Additionally, GetResponse comes with over 180 different templates that you can use to create your pages.
Lastly, we also have the webinar feature.
GetResponse allows you to host interactive webinars with features such as polls and surveys.
Detailed reports on the attendance of the webinars are also available.
You should use GetResponse if you also need to build landing pages, funnels, and webinars.
ActiveCampaign does not offer this option, so if you do need these features you should use GetResponse. With that being said, you can also use a 3rd party software to build these pages and use ActiveCampaign.
However, by doing that you will face additional charges and GetResponse offers all of those features.
The last reason why you may want to use GetResponse is their courses and education which you will get free access too.
If you are finding it a little hard to get your business off the ground, GetResponse offers a 90 Day list building course, in which they teach how to build email lists.