Ubersuggest Review: Why I have stopped using it

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Ubersuggest Review: Why I have stopped using It

Welcome to my Ubersuggest review. In this review, I will be reviewing a tool that I used to really like. 

However, I then started noticing a lot of problems with the tool which I will be covering throughout this review. Before we start, I would just like to say that I am not taking a dig at Neil Patel or anything like that. I still watch his content and like his content, as it’s great. 

This is just an honest review of Ubersuggest with actual examples of where it can improve. 

What Is Ubersuggest?

So, what is Ubersuggest? Ubersuggest is a free keyword research tool by Neil Patel, that aims to help users with their keyword research. I couldn’t find when it launched, but if I remember correctly it was around 2018.

It definitely wasn’t before 2017. So, it’s a fairly new tool. At first, it was free, but now it’s a paid tool, which is fair enough since it is costing him over $200,000 per month.

It was pretty obvious that it was going to become a paid tool at some point and there is not a problem with it. 

Ubersuggest Features

So, let’s have a look at the features. Ubersuggest does offer a variety of features, the problem is that they are often highly inaccurate. This could sometimes waste a lot of your time, but we will speak about that in more detail with examples later on. 

Keyword Research

First of all, the keyword research tools. Ubersuggest allows you to see keyword data such as:

  • Search volume (Inaccurate, just like all other tools)
  • Keyword difficulty (The most inaccurate data on the planet)
  • Related/Semantic keywords (The related keywords are pretty decent)

You can also see your competitor’s keywords, although these can be pretty inaccurate too. Keep in mind, the search volume is inaccurate in all of these SEO tools, as I have explained in my how to do keyword research for blog posts post.

The only thing that I like about Ubersuggest is their keyword suggestions as it always comes up with a range of different keywords. Other than that, it’s a pretty average SEO tool. 

It’s also a complete nightmare for finding long-tail keywords, as it doesn’t show them at all. You can type them in manually with the long-tail keywords you come up with, but it won’t show you any data, as it doesn’t recognize it as a keyword.


You can also see the backlinks of a specific site including your own of course. However, note that this is also highly inaccurate for smaller sites. In an example that you will see later on, it shows over 30x fewer backlinks than other tools do. 

Track Keywords

You can also connect Ubersuggest to your search console and it will track the keywords of your choice for you. I don’t believe there is anything wrong with this and it’s a cool feature. 

Site Audit

Ubersuggest can also tell you if there are any problems with your site such as:

  • Duplicate pages
  • Missing meta title/description
  • Low-value pages
  • And more

Again, this is a decent feature and I don’t see anything wrong with it. 

Educational Material?

Neil has also said something about educational material in the past. Apparently he is adding a whole SEO course to it which would, of course, be great value. However, it doesn’t seem to be there yet. It also says this on the pricing section

Ubersuggest Pricing

As I said earlier, at first it was a completely free keyword research tool. 

Then it was $10 per month and 2 weeks later it was $35 per month. If all the features would be working fine, this would still be a great price. Ubersuggest is incredibly inconsistent in their pricing which I don’t like at all.

Since the start of the year, there have been around 5 different pricing changes including some that have fake scarcity for lifetime access. Not really something I like to see from a keyword research tool.

Anyways, here are the current pricing plans (they might have changed by the time you are seeing this). 

Ubersuggest markets itself as the cheaper version of SEMrush, Moz, Ahrefs, etc. and quite frankly the data and value it gives shows that.

The data it gives is not accurate at all, so that explains the price. 


Is Ubersuggest a Free Keyword Research Tool?

Yes and no. It has a free version, but it’s extremely limited.

I think you can only do something like 10 searches per day and you can’t see all the keywords you and your competitors are ranking for.

This may be enough if you are in a really low-competition niche, but overall I don’t think you are going to get enough data with this plan. 

Ubersuggest Review: Why I Stopped Using It

I used to likeUubersuggest a lot. Even at the $29 per month plan, I thought it was great value. 

However, then I started noticing how inaccurate the keyword difficulty really was.

If you use Ubersuggest, you have two options:

  • Do manual research on data to find the right keywords
  • Waste time writing articles on the wrong keywords. 


The keyword difficulty data on Ubersuggest is so inaccurate. In fact, sometimes it has the difficulty completely backward. 

What Does This Mean?

If you use Ubersuggest, you can only really use it to get keyword ideas.

Once you have the ideas, you will have to take each keyword, put it into google, and then do a manual check on the SERPs. What I am saying is, checking the DA of each result, the word count, and the links to that page.

Because, Ubersuggest might tell you a keyword is super-easy, for example, a 6/100 rating. Often, that keyword has a real difficulty of 70/100. 

That’s why you will either waste a lot of time blindly trusting Ubersuggest or you will have to look at a lot of data manually. 

How Accurate Is Ubersuggest?

Ubersuggest is not accurate at all, as you will see in a moment with my examples. 

Of course, I will show you what I am talking about. For this comparison, we will be comparing the Ubersuggest difficulty to the difficulty percentage of SEMRush

Both of their keyword difficulty ratings are similar, SEMRush rates it in a percentage 0-100%, while Ubersuggest rates it at a rating between 0-100. The higher the rating on both tools, the more difficult it is to rank. 

As their rating system is pretty similar, so should their rating’s right? 

Honestly, for some of these keywords, common sense is a better tool than Ubersuggest. 

Example Keyword 1: “How to rank on Google”

Easy, 14/100. Anyone could rank for that, right?

Let’s take a look at what SEMRush has to say to that. And ignore the search volume, as on Ubersuggest I have it set to US only. And as I mentioned earlier, search volume is inaccurate in every single tool there is.

76 vs 14… That’s a big difference. Here are some of the sites on the SERP:

  • Ahrefs
  • Backlinko 
  • Neil Patel
  • Forbes
  • Orbitmedia

Do you think competing with these sorts of sites, deserves a 14/100 difficulty rating?

Get an Exclusive 14 Day Trial of SEMrush (normally 7)

Example 2: “What Is Affiliate Marketing”

Super-easy keyword again here, 12/100 rating and it’s got a nice search volume too. 

Well, let’s see what SEMRush says. 

Again, here are some of the sites in the SERP: neilpatel.com, Shopify.com, bigcommerce.co.uk, investopedia.com, etc.

It’s just a ton of sites that usually have a Domain Authority over 80. Ubersuggest is extremely inaccurate when it comes to difficulty. Oh, and the same goes for backlinks. Ubersuggest shows both no follow and do follow backlinks, just like SEMRush

Here’s how many backlinks Ubersuggest counts for my domain. So, apparently I don’t have a single do-follow link, despite doing 3-4 guest posts recently. 

Here’s what SEMRush counts (over 30x more):

It’s natural to take a couple of weeks to pick up new links, SEMRush does too. Two of the guest posts I made last week probably won’t show up for another few weeks. My problem with Ubersuggest is, it doesn’t seem to pick up any. 

Why I Switched To SEMRush

It all comes down to the data. What is the point in using one of these tools if all the data is extremely inaccurate?

I’m not talking about search volume, that will always be inaccurate. I’m talking about everything else, the keyword difficulty, backlinks, etc. Ubersuggest has it all wrong. 

SEMRush shows accurate data that you can actually rely on. You don’t need to go check 10 different metrics of each result in the SERP, you can just trust it. If you would do the same for Ubersuggest, you would end up writing on keywords that you would have no chance for.

Essentially, you would just be wasting your time. I would rather pay a little bit extra for SEMrush and rank for keywords that are possible. 

Is It Really That Big Of a Deal? 

Yes, it is, especially if you post quite frequently. When you write a 2,500-word article for a keyword that you have no chance for ranking, you have wasted a lot of time. 

If this happens twice a month, this could easily be 8-10 hours of your time gone. If you use Ubersuggest, this is either going to happen to you quite often or you will have to put a lot of additional work in, just finding data on every single result for every single keyword.


Because you can’t trust the data within Ubersuggest. I’m pretty sure SEMRush which costs $99 per month, will save you more time value than the price difference ($65) or will help you get results worth more than $65. 

What Should You Do? 

This comes down to what you want to do and how often you post.

If you just post a blog post once a month, then SEMRush will probably not be right for you. Or, if you don’t really want to grow your blog and you are writing for fun without a lot of research, then no there isn’t much point in SEMRush.

However, if you write frequently and you actually want to grow your blog through SEO, then I do recommend taking a look at SEMRush. They offer a 7 Day trial too, so you can see if you like it first. 

So, if you are serious about it, I recommend going for an all-in-one SEO tool like SEMrush. 

Benefits of using SEMrush over Ubersuggest

SEMrush is a full-blown marketing suite that helps you grow your business through SEO and PPC. It’s trusted by globally-recognized brands like Ebay, HP, Quora and Booking.com. All of these brands have grown the way they have grown thanks to SEMrush.

You can’t compare Ubersuggest with something like SEMrush.

SEMrush gives you a tremendous amount of benefits compared to Ubersuggest including:

  • More accurate data
  • Better features
  • More features
  • All-in-one tool
  • Accurate site health check

If somebody is using SEMrush and you try to compete with Ubersuggest, the person using SEMrush will always come out on top. 

Get an Exclusive 14 Day Trial of SEMrush (normally 7)


Ubersuggest has some real potential. 

If the data would be more accurate, it would have great value. However, the problem is that the data is very inaccurate. 

With these tools, you are essentially paying for the data, right? Of course, you pay for these tools to get the data they show you. SEMRush may be a little more expensive, but the data is accurate and will save you a lot more time.

There is no point paying for Ubersuggest since you have to do so much manual research anyway. If you use SEMRush, you don’t have to do all that manual work. 


12 thoughts on “”

  1. Interesting post Sam. I use Ubersuggest and I too have noticed many inconsistencies. Having said that I find many parts of it useful. If you use it I think you definitely need to cross reference what it says with other tools… but it does have some value.

    It’s not the most reliable or definitive tool available but it can provide insight… especially for the subscription price point.

    • Thanks for commenting paul.

      I think you are right and it can be great for getting keyword suggestions, but the link and difficulty data are always so off. There is some value in it, but there is a lot more potential.

  2. Hi Casper,

    Thanks for your comment. I’ve found plenty of keywords that have under 50/100 with SEMrush, some which I write an article for and rank as soon as indexed. I think it may also be because your niche is personal finance, so it’s always quite competitive and full of people who use PBNs and do high-volume link-building 🙂

  3. Just found this post, after trying to see if anyone else was getting crazy data in their accounts as I am. In particular the last couple of weeks, I`ve had alerts telling me 50+ keywords have lost rank, only for it to slowly crawl back again over a few days. Meanwhile, other tools indicate no problem?!?!?

    Having just happened again this morning, I can no longer take the stress!

  4. Great article and comparison, definitely helpful when you are comparing what you are looking out for. But with Google keyword too being so less intuitive and the likes of SEMrush priced with the sky-high price tags, I think Ubersuggest just fits in right well with independents … especially with none to fill that market gap. $290 for a lifetime membership Is just so much value to just even get the keyword ideas, search volume is important but I think that’s something they can improve over time if they hare listening with the correct ears.

    • Thank you!

      And yeah, the lifetime deal is pretty good, at the time of writing, they didn’t actually have one. So I was comparing the value as if it was $29 per month. And yeah, hopefully they do improve over time.

    • Hi Naim,

      KW Finder is great for finding keywords! It’s search volume is fairly accurate (just like most usually underestimates everything a little) – And the difficulty scores are much better than with Ubersuggest, so it’s a good pick. I don’t really like it for backlinks though to be honest, sometimes it seems to miss a few, and it’s also not as easy to overview.

      But, definitely a decent option and they have a 25-30% off lifetime deal going on at the moment, so that’s a pretty sweet deal 🙂


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