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The only two categories that really stand out with decent payouts are:
Business & Personal Checks
All other categories have extremely low payouts.
On a $10 sale, you would make around 10 cents to 40 cents.
The only way you could make this worthwhile is if you are promoting something that converts really well to a very large audience.
And, even with for example contact lenses, I wouldn’t really see how it would be worth your while, as they are pretty cheap and when they need to replace them, they are not going to come to your website first to buy through your Walmart affiliate link.
Why Are The Walmart Affiliate Payouts So Low?
Walmart makes a lot of money, right?
So, why are the payouts so low for affiliates?
The problem is that those items have all kinds of costs attached to them.
Production costs, shipping costs, etc. and of course, Walmart still needs to make a profit too.
Of course, they could maybe be a little higher, but I guess Walmart does not need to have affiliates, as they are a well-recognized brand.
How Does The Walmart Affiliate Program Work
The Walmart affiliate program is pretty simple and works similarly to most other affiliate programs too.
You can get creatives, banners, and (deep) links, just like most other affiliate programs.
However, there are a few rules with the Walmart affiliate program which are:
Your website must be family-friendly
Your traffic must be mostly from North America
Your website has to be active when you apply.
I mean, this is pretty obvious stuff.
You’re not going to want traffic from a country where Walmart does not exist and then join the Walmart affiliate program.
A Weird Clause In The Terms & Conditions
When I was skimming through the Walmart Affiliate Terms & Conditions/Affiliate agreement or whatever you want to call it, I noticed something really weird.
They basically say that they don’t want “blogging sites”.
“Are known as “blogging sites”, defined for purposes of this Agreement as sites that contain only blogging and no other form of informational content;”
I think they don’t know what blogs are or they are referring to free blogging platforms like .wordpress.com or .blogspot.com
Over 30% of Websites are blogs and the rest are probably:
I.e people who will not sign up for the affiliate program.
I’d say 70% of people who signup for affiliate programs are bloggers.
Walmart Affiliate Program: Tools For Affiliates
Walmart does provide its affiliates with some useful tools, as well as some useless ones.
Walmart WordPress Plugin
The Walmart affiliate program also has a WordPress plugin, although it seems (very) outdated.
As you can see in the image below, it was last updated 4 years ago.
And, even then, it had 3/7 one-star reviews.
What I find funny about this is that WordPress.org, of course, is a platform primarily for bloggers, and of course, earlier on we spoke about that weird clause within the Walmart affiliate terms and conditions.
Walmart Affiliate SDK
This tool is pretty cool, you can create buttons with your affiliate link and embed them on your website.
Although, I personally feel that if you have a blog, for example, these sorts of buttons look very unnatural and in some cases can even hurt conversions.
Then again, it depends on your website/blog.
Walmart Affiliate Ad Generator Extension
Lastly, Walmart also gives you another way of generating banner ads & creatives with their chrome extension.
This might be useful for somebody using chrome and just trying to get new banners quickly, when testing different banners on their website.
How To Promote The Walmart Affiliate Program
The only way promoting the Walmart affiliate program is worth your time would be through a blog that generates a lot of traffic.
However, it wouldn’t really be worth it in most cases, as you can find niche-specific affiliate programs that pay out much higher commissions.
I really don’t see any other way of promoting the Walmart affiliate program being worth your time due to the low payouts.