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Keyword ranking is one of the important things you can do to get on top of Google search results pages. But what does it mean to rank for a keyword exactly and how is it determined?
In this article, we will take a look at all the different aspects that one needs to know when it comes to SEO and keyword ranking, and how to improve your ranking using specific keywords that are associated with your business niche.
But before we dig into any of that, let’s first get familiar with the different terms and concepts.
What Is Keyword Ranking?
SEO which stands exactly for Search engine optimization is a quite broad concept to define. However, if we were to limit it to one thing, it would be about Keyword rankings.
Every day, new and already existing websites are looking for different ways to rank higher on any Search engine result pages. It is the primary objective of their SEO planning and strategy.
After all, their main goal is to increase traffic on their website, reach out to more visitors, and increase conversions.
But what does it mean to rank for a keyword in SEO?
The leading keyword ranking explanation translates to the precise rank their page has in search results for distinctive keywords. In fact, for any distinct keyword that is targeted to a specific audience, Google generally ranks the pages depending on a number of factors. Each page will have a particular position that they appear at in the search engine results page (or the SERP).
Google or any other search engines continuously develop algorithms to measure and analyze website components including content, meta-data, links, navigation, images, and more.
These components play a major role in what ranking the site appears on Google search result pages. In other words, keyword ranking in SEO signifies the ability to create, install, and optimize a website in order to increase the rankings in search engines.
More importantly, sites with better keyword ranking are usually high in quality performance and content. That’s why they tend to have more traffic on their pages. While sites with lower keyword ranking, are usually lower in quality.
In short, keyword ranking is the main key term, it can be word, words, or phrase, you use when you write content on your website pages.
When an internet user enters a word in the Google search engine box, that word entered is considered as a keyword on the basis of it, the research will take place.
Depending on that exact word, Google will crawl the web to look for the best quality websites in terms of content and performance that will offer useful and relevant information needed for the user.
The quality of your website will determine your ranking on the result page of Google. Usually, Search engines display about 8 to 10 results per page, and websites with higher keyword rankings signify that they are at the top of the search page.
Whereas websites with lower keyword ranking are usually at the bottom of the search page.
What Does It Mean to Rank for a Keyword? – How to Determine Your Keyword Ranking Position?
One of the easiest ways to determine your website keyword ranking is by Google Search Console. Google Search Console enables you to scrutinize the performance of your website in the index.
In other words, it provides details on how internet searches discover and visit your website via the keyword search.
It provides you with the different key terms internet searchers use to get to your website and helps you measure traffic at the same time.
These are all part of SEO planning and implementation. In short, this keyword ranking tool offers you a comprehensive report on how your website is running and performing.
It also allows you to examine the search traffic on your website and your ranking position on Google result search page with details on clicks, click-through-rate, and average position, and more.
What Does It Mean to Rank for a Keyword – How to Improve Your Keyword Rankings in Google
What does it mean to rank for a keyword is easy to answer but the real deal is how to keep your ranking high or how to improve it.
Start off byTracking rankings for the right keywords: It is important that you understand the intent of the search behind each keyword and how hard it is when it comes to ranking.
But knowing exactly what it means to rank for a keyword can make your life much easier. Stop changing your main keywords so often and freely. Personalized keywords are not only crucial to your business, but it will definitely stand out in the search process.
Try to analyze your website data, and come with a definite keyword that is relevant and authentic to your business niche and target audience.
Some free keywords tools that are available on the internet may not be a great help for you as they do not provide accurate and relevant and customized keywords. Eventually, you won’t be able to increase traffic and reach your conversion goals.
Second, concentrate on Long-Tail Keyword Rankings which stand basically for keywords that are long, less common, and less competitive.
The benefit of using the Long tail keyword is that you got more chances of ranking high compared to the common single keyword term.
And even more importantly, phrases based keywords tend to be more targeted and disclose much more about the search intention.
In other words, they give you an idea about what exactly an audience is looking for so that will be able to meet their needs and offer them better information and assistance.
You could also read how to rank for a keyword fast.
What Does It Mean to Rank for a Keyword? – Conclusion
In brief, to answer, the question of “what does it mean to rank by a keyword” is to offer the best quality content and offering to targeted users using relevant and personalized keywords. Only then you can rank high on top of search engines.