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When researching email marketing or a number of online businesses, you may have come across ActiveCampaign.
So, what is ActiveCampaign used for?
In this article, I am going to cover everything you need to know about ActiveCampaign, when to use it and when not to use it.
And, if you don’t want to use ActiveCampaign, we’ll also take a look at some alternatives.
What Is Activecampaign Used For?
ActiveCampaign is an all-in-one marketing automation tool that offers email marketing, SMS marketing, and a CRM tool. ActiveCampaign helps businesses stay connected to their customers through their marketing communication tools.
ActiveCampaign has a lot of features, but we’re going to break them down into the most important parts.
Email Marketing Automation
Firstly, we have email marketing which is what ActiveCampaign is known for by a lot of people.
ActiveCampaign has some of the strongest email marketing tools in the industry.
Here are some of the features that ActiveCampaign has to offer:
Action-based Automation workflows
Split-testing (in automation sequences too!)
Lead-tagging (this is basically where you segment your email list)
You also get access to some beautiful templates and their drag & drop email builder.
SMS Marketing Automation
The next main feature is the SMS autoresponder.
Using ActiveCampaign, you can not only automate your email marketing, but also your SMS marketing.
You probably receive texts like this one below all the time.
With ActiveCampaign, you can send your customers texts like this too on auto-pilot.