What is High-Ticket Affiliate Marketing? Avoid It!

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Today’s question “What is high-ticket affiliate marketing?” is a question I am going to assume is from a beginner.

In this article, we are going to cover what it is and why you should avoid it as a beginner.

Don’t worry, I won’t just leave you in the dark and tell you to avoid high-ticket affiliate marketing, I will explain what you should do instead. 

What is High-Ticket Affiliate Marketing?

 

High-ticket affiliate marketing is when you sell high-ticket products as an affiliate. These “high-ticket” products are products with a high price, that’s where the name “high-ticket” comes from.

There is no clear definition in terms of numbers on what a “hick-ticket” product is, but I think most people would definite the starting point at either $500 or $1000. 

High-ticket affiliate products are usually sold through strong email marketing or content marketing by sending the visitor to a webinar with an affiliate link, where the product is sold. 

Some well-performing affiliates like Robby Blanchard also like to use Facebook ads. 

In case, you don’t know what affiliate marketing is, it’s when a company recruits affiliates (partners) to sell their products or services for a commission.

Nowadays, this process is usually done through a unique tracking link and when a sale is made, the system recognizes which affiliate sent the customer and that affiliate will earn a commission.

As you have researched what high-ticket affiliate marketing is, I am going to assume that you are interested in starting affiliate marketing. 

But, as a beginner, getting into high-ticket affiliate marketing might be a bad idea. 

Why You Should Avoid Hick-Ticket Affiliate Marketing (As a Beginner)

 

If you’re a beginner, you probably don’t have the most experience in:

  1. Persuading people to click on links or buying (while giving them what they expect)
  2. Finding the right people for the right products.

You might be thinking that you don’t need these skills as you are just sending the traffic as an affiliate, but you do. 

If you send any Tom, Dick, and Harry to a product priced at $997, you won’t make any sales.

It’s about sending the right people with the right mindset to the right products, often more than once. 

In case, you have some copywriting experience, this may not apply to you. 

Motivation

Selling $997 products right in the beginning will probably be pretty hard for a beginner, meaning you won’t make any sales.

Either way, if you’re completely new, you will probably not make any sales, in the beginning, but by trying to sell high-ticket items without the required skills that period will probably just be even longer. 

I can tell you that 9/10 people give up in affiliate marketing as they don’t make any sales, so if you make that period of not making any sales even longer, your chances of giving up increase tremendously.

On the other hand, if you make a couple of sales here and there, you will be much more motivated, even if they are only peanuts. Why? 

You will start doing the maths and seeing what’s possible.

Learn The Process First

I’m not saying never go into high-ticket products, just not in the beginning. 

It’s a lot easier to learn how to get people on a free trial than it is to whip out their credit card and pay you $997. 

Plus, from my experience,$997 products get lots of refunds, especially if the sales tactics were pretty aggressive, as the next day people often just want their money back.

Learn how to sell lower-ticket or medium-ticket offers first, then once you have developed the knowledge, experience, and skills you can start selling the $997 products (if you want to). 

Is High-Ticket Affiliate Marketing Profitable? 

Now, you might be wondering whether or not high-ticket affiliate marketing is profitable? 

You hear a lot of people talking about it and surely they wouldn’t be talking about it if its profitable. 

But, you don’t want to avoid something which is profitable. 

 

Of course, it is. 

There are plenty of experienced affiliates who are absolutely killing it with high-ticket affiliate marketing, but for beginners, it’s just too hard. 

Still to this date, I find it much easier of just getting people on free trials, as the initial asking for credit card details is free. 

But, if you’re sending your leads to a product that’s $997, then most people will just leave.

Even, if it’s a webinar, most people are going to know what’s coming their way.

Of course, people are still successful with webinars, but that’s because their really good at what they do.

If you’re new, you’re not going to be really good at affiliate marketing.

You become exceptionally well at something by doing it a lot. 

What Affiliate Programs Can You Promote Instead

As I have mentioned a couple of times throughout this article, getting people on free trials is much easier. 

Not only that, they also usually pay you each month.

So, let’s take a look at the different type of affiliate programs, that will probably be better for you. 

Recurring

Firstly, we have recurring.

Recurring commissions are probably better than high-ticket commissions in my opinion.

If something costs $99 per month, people are much more likely to buy it, than if it costs $997. 

But, if they stay on for 10 months, then they have paid the same price.

Likewise, if something costs $49 per month and you keep your referral for 10 months, that’s a $490 sale. 

One of my favorite affiliate programs is Kartra’s affiliate program (which is free to join). 

Kartra

CPA Offers

There are also some great CPA offers which means cost per action (or acquisition).

For these affiliate programs you can sometimes be paid per lead you bring, this could sometimes be just an email address. 

As you can imagine, it’s much easier to promote one of these offers and get 20-30 people to give you their email address.

I guarantee that if you’re getting $2 per email for 20-30 emails in your first month, you would be much more motivated than not making a sale in 6 months trying to promote a $997 product. 

You can also find other affiliate programs that charge monthly, but pay you CPA commissions.

For example, they will charge $15 per month, but if you bring a customer and they stay for 2 months, you will be paid $100 as the company understand the LTV (lifetime value) of a customer.

A good example of a company who does this with their affiliate program is GetResponse. 

Final Thoughts

Hopefully, this article has helped you understand what high-ticket affiliate marketing is and why you should probably avoid it as a beginner.

If you do have any questions regarding high-ticket affiliate marketing or even affiliate marketing in general, feel free to leave a comment and I will get back to you asap. 

Related:

How to start a profitable blog in 7 days

The beginner’s guide to building an affiliate marketing lead magnet

 

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