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Lead tagging is a feature that most autoresponders offer which allows you to segment your list. When a customer takes a specific action or enters your automation, you can apply a tag to them to segment your list into groups of leads with tags.
For example, you could have a tag for all the people that purchased your mindset e-book.
Then, when you want to sell more copies of that mindset e-book, you can send a special offer to all the people without the tag.
Real-life Example of Lead Tagging
Imagine, you’re in a queue at a Pizza place.
The people working there, get everyone who is waiting for Pizza to stand on the left, while everyone who has already bought pizza to stand on the right.
That’s all it really is, but your autoresponder does this for you and the process is automated.
The Benefits of Lead Tagging
As you can imagine, Lead tagging has significant benefits.
In short, it will simply help you sell more of whatever it is that you are selling.
And, there are three reasons for this:
more personalized emails
Better targeted emails
More organized lists
More Personalized Emails
More personalization is always good, it makes the prospect or customer feel more important.
The more personalized the email is, the better.
For example, you could send everyone who joined your list years ago an email, referencing to how long they have been on your email list.
That would definitely make your subscribers feel important.
Or, you could ask everyone who joined via your webinar for feedback. You get the point, you can send more personalized emails which is good.
It’s definitely a factor when it comes to sales, the only way, you can get away with 0 personalization and a message that looks like it has been sent to millions of people without research is if the benefits of whatever you’re offering are extremely high.
Take a look at the two email examples below:
Email 1: “Hey there, I really like your website, it’s great! I was wondering if you needed a copywriter, I charge $250 per hour. If interested please get back to me.”
That’s probably one of the worst outreach emails ever, even if it was personalized.
But, the “hey there,” is enough to make everyone hate the sender.
However, let’s flip the coin and send this email to 100 copywriters:
Email 2: “Hey there, I am looking for a copywriter for some of my emails, looking to pay around $250-$300 per hour (negotiable). If interested please let me know”
Now, I bet you there will be a fair few replies. Why?
Because of the offer is so good upfront.
That was quite a long explanation for a small point, but hopefully, you see how personalization affects the conversion rates.
Better Targeted Emails
You can also send better-targeted emails.
I know some people will say that this is the same as personalization, but it’s not.
For example, you can send everyone who purchased one specific product from you an email.
Or, you can send everyone who hasn’t purchased from you but clicked on a specific link an email that offers them a discount.
Again, better-targeted emails = more sales.
If you have ever let an email list is one of your accounts gets unorganized, you will know how hard it is to send emails that will engage all your contacts.
And, by only engaging a smaller percentage of your contacts, your open rate will fall down and from there, things will get worse and worse.
This is why keeping your list organized has huge benefits.
A more organized list will probably also result in more sales.
Which Autoresponders offer Lead Tagging?
Most autoresponders will offer lead tagging unless you’re using something really basic.
Either way, below are my 3 favorite autoresponders that offer lead tagging.
They are in no particular order, as they are all great for their own purposes.
Firstly, we have ActiveCampaign.
ActiveCampaign has some of the strongest email marketing features and also offers other features such as: