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Struggling to find the right software for your online business?
We are going to take an in-depth look at the features and pricing of both platforms to help you find the option best for you.
WishPond vs Kartra: Main Differences
The main differences between WishPond and Kartra are that while WishPond only offers landing pages and email marketing tools, Kartra offers a lot more features. Kartra also offers membership site functionality, helpdesks, affiliate management, video hosting, and calendars.
Despite, the huge difference in features, their pricing is almost identical.
WishPond vs Kartra: Overview
Let’s take a brief look at the overview of WishPond and Kartra.
|Founded In||2013 (Kartra is by a company named Genesis Digital)||2009|
|Features||Email marketing, Page builder, sales funnels, helpdesks, membership sites, affiliate management, video hosting, calendars||Landing pages, email marketing, social contests|
|Pricing||Starting at $99 per month ($79 per month if annually)|
Full: See website
|Starting at $49 per month (billed yearly) |
Full: See website
|Trial?||$1 For 14 Days||14 Day Free Trial|
|Money-Back Guarantee||30 Days||50% on annual subscription if canceled and refunded in first 2 months|
Quick Note On Refund Policies
WishPond has an extremely unusual refund policy.
Firstly, there are no monthly plans at all, you have to pay annually.
And, on those plans, there are no refunds, other than a 50% refund if you cancel and refund in the first two months.
Kartra offers a 30-day money-back guarantee, which I like as it shows confidence in their product.
Kartra has a gigantic list of features.
We will just take a look at the core features and what they have to offer (Still a huge list!). In my Kartra review, I go much more into detail about them if you would like more information.
Page Builder, Templates & Sales Funnel Tools
Firstly, we have the Kartra page builder, templates, and sales funnels tools.
Kartra allows you to easily build out the pages of how you want them to look.
They do this through their templates, as well as their easy-to-use drag and drop builder.
Kartra has over 500 different templates that you can easily customize to suit your business.
As you can see in the image above, Kartra does have templates for pretty much any page you can think of.
You can also split-test any pages you create and add popups or sticky bars.
Kartra Pages gives you everything you need to convert a visitor into a sale.
Kartra also comes with great email marketing tools including:
Kartra’s autoresponder is pretty much a normal autoresponder.
This is a great little tool and it allows your customers to contact you easily, improving their user experience.
Affiliate Management & Marketplace
Kartra allows you to recruit and manage an army of affiliates for your product.
But, that’s not all.
You also get access to the marketplace, where affiliates can find your product (if you want them to) and apply to become an affiliate.
Plus, if you ever wanted to find a product that you want to sell, you can also apply to become an affiliate.
Kartra also allows you to manage your membership sites.
You can also drip-feed the content and get advanced analytics.
This is great, in case, you ever want to sell or give away courses.
Using Kartra, you can also host your videos.
This means you won’t need an external service such as Wistia or Vimeo.
Again, great for your courses.
Next, we have Kartra calendars.
This is just a great little tool to keep you managing your days effectively and on the same dashboard as the rest of your business.
You can use this to make sure you don’t miss appointments, collect payments on time, etc.
Landing Pages & Templates
Firstly, we have the Landing pages and templates.
WishPond comes with some great templates which are also easy-to-edit.
On these templates, you also get pop-ups and sticky bars if you need them.
Their editor is also nice, but it reminds me a little of Elementor Pro.
Just like with Kartra, you also get an autoresponder included, which is pretty much a normal autoresponder.
It includes split-tests, automation workflows, and lead tagging, so there is no need for an external autoresponder.
Here’s a feature that makes WishPond a little more unique.
WishPond allows you to easily create referral campaigns, social contests, and all sorts of competitions.
This is great as it allows you to generate User-generated content.
You can do this manually with all landing page builders, but maybe not as easily and not with as many features.
Lastly, we have another unique feature which is Custom CSS.
This means, your pages will have a little more flexibility and customization if you use WishPond.
How Much Do They Cost?
Now, that we have seen what they have to offer, let’s take a look at how much they both cost.
I want you to keep an eye on the price increase as your contacts increase.
Because, even if you may only need WishPond’s features, you may be better off with Kartra.
I will explain that later on after we have had a look at the cost of both software.
Let’s start with Kartra.
Kartra has four main plans, if you’re in need of a custom Enterprise plan, you can contact their support.
But, what’s cool about Kartra is the only difference between the pricing plans is the resources and a special feature called Kartra agency.
This means other than that feature, you get all the features across all plans.
If you’re wondering what Kartra agency is, it’s a feature that lets you manage your clients’ accounts.
Now, let’s take a look and see how much WishPond costs.
While you may think great just $49 per month, take a look at the increase in price as your contacts increase.
In “Everything you need” you are already paying the same amount as with Kartra’s starter plan for the same amount of leads.
It’s actually even more, as you pay annually, meaning with Kartra you get the 25% discount.
Why Kartra Has Much Better Value
As soon as you reach 1,000 leads which will probably be no more than a month or two, Kartra costs the same price.
When you scale up with WishPond, Kartra actually costs less (See image below)
Plus, you have to pay annually with WishPond.
Here is a list of features that Kartra offers, but WishPond does not:
- Membership Sites
- Order bumps, (one-click) order bumps & downsells
- Affiliate Management
- Video hosting
- Behavior-based Dynamic content
- Monthly payment plans
Kartra does this for the same or an even smaller cost.
Keep in mind a separate membership site builder usually costs at least $50 per month, plus all the other features could easily be added $200-$500 per month if you were to use WishPond.
And, Kartra does all of those features for the same price as WishPond.
Kartra Extended Trial (30 Days!)
If you do want to get a Kartra trial, I got something cool for you.
Normally, Kartra only offers a 14-day trial, but if you use the instructions below, you can get a 30-day trial.
Step 1: Use this link
Step 2: Click “Start your trial”
Step 3: Wait for the page to be fully loaded, pretend to navigate off the page to trigger the exit pop up
Step 4: Accept the 30-day trial exit pop up.
For me, Kartra is the clear winner.
I often, try to find scenarios where one product is better than the other, but the only advantages WishPond has over Kartra is:
- Social contests
- Custom CSS
That’s it and if you compare that to the gigantic list of features Kartra offers which WishPond doesn’t, it’s a clear win for Kartra.
WishPond was founded in 2009 and still has similar features to when it launched.
Kartra wasn’t launched until 2018, but by then the software market was different.
Something I also like about Kartra is that they are constantly looking to improve so that they outperform their competitors.
Anyway, I hope this article has been helpful in your decision.
You can always give them both a go if you want to, as they both offer a trial period.